Rachel K. from Maven

Turning Your Expertise Into Leads with Short-Form Video

Arjay McCandless

Social Lead at Maven

Rachel Kennedy

Head of Instructor Success @ Maven

What makes a good piece of content

How to turn existing material into short form video

What metrics to track

How Arjay uses Claude Code to expedite the process

How to capture leads

Learn to turn ideas into real products with Claude Code, generate PRDs, build MVPs, orchestrate agents, and ship deployable AI applications.

Founder | Ex-Google | Prof UCLA & UMN 

Google

Walmart

Gallup

UCLA

University of Minnesota

Hamza Farooq

Founder | Ex-Google | Adjunct UCLA & UMN, SCU | Venture Partner

Cohort 1

Cohort 2

AI has changed how products get built. Tools like Claude Code are reshaping the product development life cycle in ways most of us are still catching up with.You probably have ideas. You see what these tools can do. But turning an idea into something real, a working product that runs, deploys, and can actually be used, can still feel overwhelming.The most exciting shift is that anyone today can go from idea to PRD to working prototype in minutes. That's a massive change in how products come to life.This course exists to help you take advantage of that shift.Instead of spending weeks watching videos, you'll build alongside us. You'll take an idea, turn it into a PRD, generate an MVP, orchestrate AI agents, and deploy real-world use case products.You won't just learn how to use Claude Code. You'll use it to build real products.🎯 Week 1: Turn idea to PRD into an MVP🎯 Week 2: Build your own marketing agency using sub-agents, and multi-agent orchestration🎯 Week 3: Evaluations 🎯 Week 4: Demo Day!By the end, you'll know how to go from idea to requirements to prototype to deployable product using AI-native workflows, and you'll leave with multiple working products you built yourself. 🚀

Turn ideas into deployed products using Claude Code, build 6 real applications 

Turn Ideas into Working Products

Build and Deploy Real Prototypes

Create Multi-Agent Workflows

Use MCP Connectors to Extend AI Apps

Build and Launch a YC-Style Product

Graduate with a Portfolio of Shipped Projects

Just be willing to learn, we will take care of the rest

Curiosity and openness

Product Managers &amp; Product Leaders who want to go beyond writing specs and start turning ideas into products using AI-native development.

Developers &amp; Builders who want to move faster with tools like Claude Code and build real prototypes, agents, and deployable AI applications.

Entrepreneurs &amp; Founders who want to validate ideas quickly, build MVPs, and launch solutions without waiting on long development cycles.

The 4 Pillars of Course Success: Problem, Audience, Outcome, Credibility.

Former VP Marketing @Maven I Qual Expert

Maven

Vanina Schick

Product Marketing Leader I Qual Research Expert I Course Marketing Consultant

April 2026 - Course Design

If you have valuable expertise, a course is one of the highest-leverage ways to monetize it. But a course is like any product, you can't just build it an expect they'll come.As VP of Marketing at Maven, I spent years studying what bestselling courses get right. I found a consistent set of strategic decisions.Skip these decisions and your course is just a container for knowledge. Your sales will not match the value of your expertise.If you don't yet have a large audience, this step is critical. Experts with a warm following can iterate toward fit. Without built-in distribution, you must nail the commercial logic before launch.x A cold audience will not invest without a clear ROI case.x Maven does not amplify courses that aren't already selling well In this intensive workshop, we will answer the questions that define course success: -&gt; Problem: what your course solves for -&gt; Audience: who will pay to solve for this, why and when -&gt; Outcome: how you for solve it, concretely -&gt; Credibility: why you have a credible solutionI guide you through my structured process with real-time feedback. You leave knowing exactly what to build.Bring game. This is intense.

I give you the keys to design a successful course, and avoid wasting time on what market won't pay for. 
Not a seminar, expect to do work.

Identify your best opportunity 

Nail your authority narrative

Define the ROI case

We use your skills and experience as raw material, so we need them loaded upfront.

You come prepared (1 hour of pre-work)

Every session is interactive and builds on the last. Your full and sustained engagement is needed.

You commit to a full day of on-camera presence

You have valuable expertise but not a large audience—we'll find how to make your course command attention, irrespective of follower count.

You want to create a course but are too busy—we'll dramatically accelerate the development process for you. Think months to hours.

You already launched a course but it's underperforming—this workshop will be a powerful commercial audit and reframe for you.

Mahesh & his team of mentors (10+) have taught 13k+ PM's on Maven

AI Lead-built early Agents @Google, Meta

Amazon Web Services

Microsoft

Mahesh Yadav 

Ex AI Product Lead -Google l Meta l Microsoft l AWS | 10k+ Alums l Founder - Agentic AI Institute

Trailblazers

Claude Code can solve world hunger but you literally do not even know what to ask Claude Code because you don't know what the engineering/product terms are. If you graduated beyond AI prototyping and now are coming to terms with your lack of technical knowledge and petrified of committing to main this course is for you.Spend 6 hours with me and 10+ mentors to become a product engineer that can build with AI. Who we serve:<ul><li>You work in customer facing roles (Marketing/Sales/UX) or back office (Finance/Legal/Accounts). You have lot of ideas but today cannot bring them to production.</li><li>You work in operations (project/program/analyst) and you are petrified with pace of AI and unable to AI to excel in your current role or get to your next role.</li></ul>What we offer:<ul><li>Learn engineering lingo and fundamentals to thrive in AI world (PRD, Git pull/push, skills and agents).</li><li>What is possible with Claude Code (beyond basics) and get battle tested claude skills (real and .md files)</li><li>Learn hands period. We will not only show and tell - but - build and debug with you.</li></ul>Mahesh has 21+ exp. working at Google/Meta/AWS in AI and is most knowledgable and generous leader on Maven.

Program/Project Managers You manage the people who build. You live in spreadsheets &amp; standups. You coordinate everything except the code.

Designers Your Figma files are beautiful. Your GitHub repo is empty. This workshop fixes the second problem without touching the first.

Sales &amp; Marketing You know the customer's problem better than anyone. You rely on dev for every tool, every landing page, every automation.

Raise the bar for your AI PM workflows. Live on Claude Code.

ex-Amazon Sr. PM, running 3 ventures

Amazon

Esade

Typeform

Chargebee

Zoho

Gayathri Keerthana (GK)

Product & AI Consultant, ex-Amazon Sr PM (ML), running 3 ventures

Co-Founder, Level Up; $1B+ P&L; led 40+

Dentsu

Harvard Business Review

IPG Mediabrands

Techstars

Jason P. Yoong

Co-Founder & COO at Level Up (fmr Amazon, VP at Dentsu, Startup - $8M seed)

workshop-1

Most PMs are wondering "how to stay relevant in the AI-PM race."This is what we learned from over 15,000 product professionals who signed up for our <a target="_blank" rel="noopener noreferrer nofollow" href="https://maven.com/p/b062b8/raise-your-technical-bar-as-an-ai-native-pm">Lightning Lesson.</a>The real question for 2026 is how to go beyond PRDs and get closer to your leadership and engg teams.The answer is not prompt hacks or Claude tips, because they're not strategic enough to make your work look any different from the next PM's.In this 5h workshop, we teach how to produce AI PM artifacts using first principles:🔁 Working Backwards from customer problem to a product spec that engineering can directly build from. Then encode it into your CLAUDE.md so that your AI is context aware every session.🔍 Deep dive orchestrators that navigate fuzzy data and find real root causes. You save the day and present it right.📐Bar Raiser workflows that raise the quality of every AI output, from product specs to QBRs.🎯Agents that use the "8-persuasion factors", before any leadership review.We have seen these principles help scale startups and billion dollar orgs. We see what AI-enabled products are missing today.We will show you how to encode them in artifacts and agents using Claude Code.

Raise your bar as an AI-native product leader

Close the gap between product and engg

Become the Bar Raiser PM that defies AI slop

 You stop re-explaining context to your AI. Control token burn and hallucination

Finding the real root-cause and making it visible

LLM concepts underneath each framework

Every session runs inside Claude. Install Claude Code or Cursor before Session 1. A paid plan (Claude Pro/Max or Cursor Pro) is required.

Claude Code or Cursor installed on your computer

You'll build artifacts from your own context. Leadership reviews, problem scenarios, specs, planning docs, or a Notion/Drive export.



Example product docs, problems, and data you can work with

<pre><code class="language-markdown">Product People - anybody who wears the Product hat (not just PMs), want to raise their technical and quality bar. </code></pre>

<pre><code class="language-markdown">3–10 years in product or engineering; at least 2 years shipping features for a real customer base</code></pre>

<pre><code class="language-markdown">Mid-size, scale-up, or enterprise with an active AI product roadmap</code></pre>