Designing for Monetization

Life360

OpenTable

Dropbox

Mercury Bank

Super.com

Treyce Meredith

Growth Designer Extoddarire - Currently Lead Growth Designer @ Mercury

Liz Desouza

Senior Product Designer @ Dropbox

Learn about free trials, pricing pages, and upgrade flows

Implement best practices for common monetization patterns

Learn the different types of upsells and when to use them in your product

Understand frameworks for upsells and paywalls

Start running experiments with your team starting tomorrow

Leave with 5 actionable and impactful A/B tests

Turn customer research into clear, powerful deliverables that drive action. 

Founder at Rex. ex-BCG, ex-Grab.

Grab

Boston Consulting Group (BCG)

Nous Group

Ruby Pryor

Ruby is the founder of Rex, a UX research and strategic design consulting firm. 

Cohort 5

Cohort 6

In this course I share everything I've learned about how to write with impact that I've learned in a 10+ year career that spanned management consulting, big tech and founding my own UX research agency. I created this course because I believe that good ideas need good communication to thrive. Writing is an essential skill for anyone who works in any organisation from the smallest agile startup all the way through to the biggest publicly listed corporate organisation. Being able to align stakeholders around your ideas, your vision, your insights, and your recommendations is an absolutely critical skill for anyone who works with customer insights. I believe that this is a skill that can be taught and can be improved. Many of us go for long stretches in our career, focusing on other more technical skills. But writing is a critical, foundational skill that can and will increase your influence inside and outside your organisation.

Transform the way you communicate your insights to stakeholders. 

Write better insights from data

 Create frameworks to present data in ways that are easy to understand

Improve the structure and storyline of your deliverables to be more compelling

Quickly communicate the key outcomes of your work to senior stakeholders

Templates that you can use to improve your written work, now

Hands on activities to practice skills and get real time feedback

UX researchers who want to present research findings in a way that is succinct, compelling and galvanizes stakeholders to take action.

Designerswho need to communicate insights with senior stakeholders or clients in ways that are crisp, compelling and memorable.

Product managers ﻿looking to bring together disparate data sources and viewpoints into a document that clarifies strategic direction.

This workshop will transform the way you describe your UX research impact.

Founder. ex-BCG, ex-Grab.

Founder of Rex. Previously at BCG, Grab, Nous. 

Masterclass 4

This masterclass will show you how to connect your UX research to dollars, cents, and decisions that matter. You’ll learn practical methods to quantify impact, not just describe it. We’ll move from talking about “insights” to proving how your work redirects priorities and creates measurable value. You’ll leave knowing how to identify and communicate metrics that demonstrate the real impact of UX research - even when you don’t have product data. You’ll understand the four levels of impact that UX research creates inside organisations and how to frame your contribution at each one. And you’ll write your own impact statement, ready to use in a performance review, portfolio, or CV. If you want to grow your influence, build credibility with business stakeholders, and prove the impact of UX research, this action packed 2-hour session will give you the tools and language to do it. This is not a session about doing research. This is a masterclass about how to communicate the impact your research made.

Turn your research into measurable business impact.

Learn how to get from insights and interfaces to dollars and cents.

Learn 5 categories of metrics that show the impact of UX research

Unpack the four levels of UX research impact insight organisations

Write your own impact statement for use in performance reviews or in your CV

UX researchers who need new ways to show their impact to stakeholders in their organisations

UX researchers looking to improve the way they share their impact on their CV

Anyone who wants to think differently about the organisation impact of insights

You'll learn how to set up design KPIs, track and report them, and how to show your incredible impact on business.

Sr. UX Lead • LinkedIn Top Voice in UX

European Parliament

Lexware

Otto Group

Axel Springer SE

SmashingConf

Vitaly Friedman

20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag

A practical guide on how to measure UX and your design impact in your organization — from scratch.

Spring 2026

Design decisions shouldn’t be guesswork. We can use reliable UX metrics to guide and shape our design work, measure its impact on business, and report design KPIs. This course helps with just that.No fluff, no theory. Practical techniques and workflows you can use right away. You'll learn how to translate ambiguous objectives into practical goals, and how to show your value with KPI trees — for your product.You'll learn:<ul><li>How to connect business goals with UX initiatives</li><li>How to measure and show your UX impact on business</li><li>Key business and product metrics, from churn to CLTV</li><li>How to build KPI trees and UX scorecards for your company</li><li>How to prioritize with gap analysis, impact/effort curves</li><li>Real-world case studies of how B2C, B2B, enterprise companies measure success</li><li>How to shape UX strategy with key stakeholders</li><li>Actionable techniques to make a strong case for the incredible value of your UX work</li></ul>The workshop includes:🪴 Practical real-life examples and case studies🔬 All video recordings, slides, resources, templates🎯 You'll work on UX metrics for your product👋 Live interactive sessions and feedback👫 Dedicated time to answer all your questions🏅 Well-deserved certificate for your hard work

Track and visualize your design impact on business — from scratch.

Design Impact and UX Strategy

Business and UX Metrics

UX Metrics and Design KPIs

Design KPI Trees

Track Your Design Success

Product designers and product managers who want to track their impact and align design goals with business objectives.

Design and UX Leads who want to connect their design initiatives to business outcomes and lead with data-driven insights.

UX researchers and practitioners who want to improve design maturity, articulate value and drive strategic decisions.

Develop the ever-green skills that define senior-level UI design 

Design Teacher

Nevan Scott

Instruction grounded in experience

Advanced UI April 2026

Advanced UI is an 8-week course for experienced designers—sharpen your judgment, elevate your craft, and design interfaces that feel as good as they look, no matter the tools you use. A cohort-based experience—small learner groups of 6–8 designers, guided by Nevan, who will both teach you and challenge your decisions in live, structured critique sessions. Practical by design—learn through a mix of text, images, videos, interactive content, live workshops, hands-on exercises and weekly projects. Expect to spend ~10 hours per week moving through content, designing, iterating, and taking part in live sessions.

Sharpen your UI judgment

Laser-vision: Polish and Precision

X-ray vision: Structure & Layout

Time-lapse vision: Flux & Flow

All Together Now: Capstone Project

This is not a beginner or tool-based course. You should already be designing digital interfaces with confidence.

Experienced designers only

The course is for deepening UI expertise and judgment—not for becoming a generalist or T-shaped designer.

Depth over breadth

Expect to spend ~10 hours per week for 8 weeks on content, exercises, projects, and critique.

Time commitment

Mid-level UI designers ready to strengthen judgment and step into senior-level decision-making.

Product designers who execute well but want sharper instincts and more confidence in their UI choices.

Experienced designers seeking refinement, polish, and clearer rationale behind their UI decisions.