Build Your Personal Brand At Work
Monica Aggarwal
Global VP(ex-IBM) - $2B P&L - 2000+ team
Build a brand that multiplies your reach & earns you a seat at the table
Why It’s Hard — And Why You’re Not Alone
Most people don’t intentionally neglect their brand. You’re busy. You’re focused. You’re delivering. But over time, three patterns tend to show up:
You’re present, but not visible.
You’re adding value, but not connecting it.
You’re known for what you do — not what you stand for.
The result? You become the organization’s best-kept secret — respected, but not remembered; trusted, but not top of mind.
The Game-Changer: Your Brand Is a System, Not a Statement“Build Your Personal Brand at Work”is a strategic leadership system — one that connects reputation, behavior, and visibility.
You’ll learn to move from random recognition to intentional recall — from “I hope people notice” to “I know where and how my work gets seen.”
You’ll stop relying on luck, timing, or others to “notice” you, and instead learn to shape your presence with purpose. Because in every organization, stories move faster than skills — and it’s time your story started moving for you.
What you’ll learn
You’ll learn how to define, design, and activate your personal brand — 100% customized for you, actionable & ready to use Day 1.
Understand the difference between reputation and brand
Discover the real purpose of a personal brand
Audit how you’re currently perceived vs. what you want to be known for
Identify the 3 themes that define your professional “signature.”
Learn how to link your strengths to business outcomes, not job titles.
Craft a leadership statement that anchors your brand in purpose and impact
Use data and tangible results to make your contribution unmistakable.
Connect achievements to visible business outcomes.
Show how your work propels strategic goals, not just individual success.
Create consistent behaviors that become your professional fingerprint.
Design tangible markers of your work that others recognize as uniquely yours.
Identify key spaces where your voice has the most impact.
Establish a rhythm so others know when to expect your perspective.
Package your presence
Map your influence network visible beyond your immediate circle.
Build authentic advocacy by creating value for others
Learn directly from Monica
Monica Aggarwal
Global VP(ex-IBM); $2B P&L; 2000+ team
Who this course is for
You are a Leader of People - Founder, Entrepreneur, CXO, VP, Senior Director, Director, Senior Manager or Manager
Senior Individual Contributors (ICs) - Product Manager, Engineers, Marketing/ Finance/Technical lead, Program/ Project Manager & UX/CX Lead
New In Your Role and looking to develop your Personal Brand right at the outset (Congrats!)
What's included
Live sessions
Learn directly from Monica Aggarwal in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
In-depth practice Sessions
This course is heavy on practice with Monica and your peers (e.g. role-plays, mock leadership meetings, peer practice).
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
6 live sessions • 4 lessons • 5 projects
Week 1
Dec
2
Class 1: Define Your Brand Identity
Dec
4
Class 2: Demonstrate Credibility Through Action
Dec
5
Class 3: Office Hours
Your Personal Branding Vault
Week 2
Dec
9
Class 4: Differentiate Your Value
Dec
11
Class 5: Your Brand In Motion
Dec
12
Class 6: LinkedIn Strategy Session + Office Hours
Your Personal Branding Vault
Free lesson
How to level up your Executive Visibility @ Work
How to Be Assertive
Learn to articulate your viewpoint concisely, respectfully handle pushback & maintain your composure
How to Create Your Personal Brand
Discover what happens when you create an intentional brand for yourself vs. leaving it to others to define it for you
How to Navigate Organizational Dynamics
70% of career derailments are due to political missteps. Decode the hidden rules
Schedule
Live sessions
2-3 hrs / week
Tue, Dec 2
11:00 PM—12:30 AM (UTC)
Thu, Dec 4
11:00 PM—12:30 AM (UTC)
Fri, Dec 5
8:00 PM—9:00 PM (UTC)
Success stories
Excellent course about probably the most important skill for executives and senior managers...Monica helps you orient yourself in any organizational landscape, providing you the skills to navigate the terrain effectively.
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Luke
Senior PM · OpenXMonica has a great way of conveying her message with clarity and contagious passion with simple and actionable frameworks. Beyond her extensive experience, her calm tonality, crisp communication style, and steady cadence made it easy for me to grasp the information and reflect on my own personal situations. I found the course very engaging, well-structured, and highly actionable.
Highly recommend it to anyone who wants to learn from someone who understands global contexts, can breakdown complexity and has led engineers, products and execs; Monica can relate to many situations and helps you navigate challenges across organizations before they even occur. Her empathy is invaluable whether you work with internal teams or external clients.
Maria Matloub
Founder - GGUTTWhat I liked the most was breaking down big ideas into simple, bite-sized practices...It was a great balance of practical tips along with peer learning and practice and a game-changer.
Ravi
Senior Manager, ServiceNow
Trusted by Alumni from Fortune 500+
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Frequently asked questions
$550
USD