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This course is popular
6 people enrolled last week.
Avoid rookie mistakes. Gain the knowledge and confidence to launch smart.
This 3-week interactive course will walk you through a proven playbook and roadmap to launch a successful eCommerce business.
We'll unpack every aspect from the lessons we've learned from launching and scaling successful eCommerce businesses.
We designed this course for beginners who are new to starting a business and who are not technical.
Marketers --> Founders
We bring practical, 'real-world' startup knowledge combined with specialized marketing expertise from years working with many global brands.
Nami founded Rei Cosmetics in 2024 -- all while keeping her demanding "day job" at IPG in NY where she led marketing strategy for global brands like Kenvue (formerly J&J Consumer Health), Dyson, and Spotify.
Patricia brings over 25 years of eCommerce marketing experience for brands like Nintendo, Lego, Amazon, Converse, and Revlon. She also created the most popular marketing courses at UCLA.
Expert mentors at your side
We're mentors at your side that will guide you from idea to launch.
From the store concept to legal minutiae and everything in between. We'll share strategic insights, handy shortcuts, and resource lists we created from our own journey and professional experience.
What you’ll learn
In 3 weeks learn how to launch a successful eCommerce side hustle. We made the leap, you can too.
Craft a store concept that is unique and compelling and ripe for success.
Craft a value prop, brand positioning, naming, and logo that stands out across all media. This is like PMF (product-mkt-fit) for your brand.
Create a concise and actionable business plan
Create an operating plan that guides how you'll operate your business after launch.
Create financial projections and corresponding timeline to achieve operating cash flow and profitability. Know what to budget and expect.
Set up your business entity formation, understand legal considerations.
Learn how to quickly build your store with proven tools/partners and platforms that make it easy and affordable.
Arrange suppliers for your product. Understand the benefits of dropshipping, working with distributors/wholesalers, and manufacturers.
Know the basic "math" to becoming profitable so that you can create a path to profitability.
Learn tactics to increase contributing margin.
Learn no/low cost marketing tactics that drive traction.
Learn how to drive awareness, build loyalty and repeat sales.
Learn how to expand to other channels and scale your eCommerce operations.
Learn how to scale your business without straining your operations.
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Who this course is for
Agency or corporate biz/marketing pros who are new to starting their own DTC biz. Newbies who want a 'crash course' to show them how.
Aspiring eCommerce entrepreneurs who want a playbook for launching a start up with no outside funding and little or no marketing budget.
New DTC biz owners who want to course correct. Uncover new tactics to optimize and grow your business and reach profitability.
Prerequisites
Basic understanding of business and marketing fundamentals.
Will ensure you can keep up in the course and understand how to build a business plan that will be successful.
Entrepreneurial ambition
We can teach you the playbook and the roadmap but we can't teach you to be hungry - the magic ingredient to taking the leap.
5+ years professional experience
Experience in fields such as sales, marketing, business, tech, consulting will give you foundational skills to be successful.
What's included
Live sessions
Learn directly from Nami Soejima & Patricia Galea in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Weekly office hours
Ask any questions so that you get personalized guidance for your own business.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Jan
13
Session 1: Intro, Roadmap to launch, Biz Plan overview
Jan
15
Session 2: Biz Plan
Jan
16
(Optional) Office Hour / Q&A with Nami and Patricia
Week 2
Jan
20
Session 3: Set up your Store
Jan
22
Session 4: Set Up Your Store (cont)
Jan
23
(Optional) Office Hour / Q&A with Nami and Patricia
Schedule
Live sessions
3-5 hrs / week
Tue, Jan 13
7:00 PM—8:30 PM (UTC)
Thu, Jan 15
7:00 PM—8:30 PM (UTC)
Fri, Jan 16
7:00 PM—8:00 PM (UTC)
Success stories
- Patricia was one of my industry mentors while I was a student in the Easton Technology Program at the UCLA Anderson School of Management, and I extremely grateful for her guidance. Experienced. Skilled. Insightful. Generous. Patricia's mentorship was invaluable as I re-positioned my career focus.
Maximo Torres
Sr. Manager @ The Walt Disney Company | MBA, Brand Planning - I knew a lot about the basics of running a service business but when I wanted to start my first eCommerce business, I needed guidance. Nami helped me turn my idea into reality with lots of real world experience and a simple smart roadmap. I gained the knowledge and confidence to launch a new eComm business while running my other business.
Stephen P.
Founder, Melody West
Frequently asked questions
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$775
USD