Mihika Kapoor

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Cohort 2

Cohort 3

This is the original pitch deck for Figma Slides (FKA 'Flides') that won over the Figma executive team and secured a green light to invest full time in the project.

Figma Slides Pitch Deck

Learn to build conviction, generate internal momentum, tell powerful stories, build and sell an impactful product vision.

Founding PM for Figma Slides

Product Storytelling: Pitch & Build 0-1 Products at Your Company

Software Engineer

Senior Product Director

Senior Product Designer

Sr. PM

Product Manager Digital Solutions 

Senior Product Designer 

If you're a senior IC or product leader who dreams of building impactful 0-1 products, you've likely already demonstrated your talent and execution. But to bring big ideas to life, it's not just about what you can do—it's about inspiring others, driving cross-functional collaboration, and creating the internal momentum necessary to build something truly innovative. Unfortunately, no one gives us a playbook on how to do this from scratch. The reality is, creating bottoms-up momentum can be intimidating. You'll likely face skepticism, pushback, or apathy when trying to challenge the status quo and advocate for projects you believe in. Most of the time, this doesn't even appear to be an option. But with the right tools, frameworks, and strategies, you can navigate these hurdles, rally your team, and drive meaningful impact. This course is designed to help you do just that. It provides the tactics and lessons I learned while incepting, pitching, and building Figma Slides—a rollercoaster of a journey that taught me how to turn a vision into reality. WHAT TO EXPECT: This highly interactive course will walk you through the key strategies that helped build Figma Slides from the ground up. You’ll dive into frameworks, case studies, and real-world examples with live discussions and Q&amp;A. Over the course of 9 hours of live instruction, you’ll learn how to:- Build internal momentum and hype around your ideas- Present a compelling vision and align stakeholders- Work effectively with cross-functional teams- Advocate for projects with confidence and clarity- Tell stories that resonate and inspire action- Pitch your ideas to senior leaders to gain support- Navigate challenges with practical, battle-tested strategies RESOURCES:This course includes exclusive resources that contributed to the success of Figma Slides and other 0-1 products:- The original hackathon pitch strategy- The first vision deck, complete with design prototypes- Documentation of our North Star, which guided our product development- Tips and tricks for effectively engaging senior leaders- Tactics for smooth cross-functional collaboration- Public speaking advice for presenting your ideas with impact All live sessions will be recorded so you can review the material later WHO WILL BENEFIT MOST FROM THIS COURSE:This course is ideal for senior PMs, ICs, and other product leads who:- Want to create 0-1 products that challenge the status quo- Are passionate about driving impact and influencing company-level strategy- Are ambitious, open-minded, and ready to sharpen their skills in storytelling and vision-building WHO THIS IS NOT FOR:This course is not for those looking for 1:1 coaching or a slow-paced experience. It’s designed for busy operators who want to drastically improve their ability to influence and drive action.

Going 0-1 can be one of the most impactful moments in a career

Course syllabus

8am - 8:30am PST11am - 11:30pm EST8:30pm - 9pm IST Optional meet &amp; greet. Get to know your fellow students.

December 9, 2024

8am - 9:30am PST11am - 12:30pm EST8:30pm - 10pm IST

December 10, 2024

December 12, 2024

December 17, 2024

December 19, 2024

This course will be interactive, so get ready to chime into Zoom chat, unmute to share, etc.

Live workshops, Q&A, group discussion, exercises, real-life examples

Do you want feedback on a piece of communication? You'll have the opportunity to submit your homework for a live teardown. (You can redact before submitting.) I'll pick to share the most useful ones with the class.

Submit your homework for live review in class

Course schedule

Senior ICs who are looking for an angle change in impact and internal company influence

Product leaders who must collaborate with and influence founders, executives and other cross functional leaders

Any senior tech worker or XFN who wants to build a 0-1 product at their company.

Who is this course for

In this course, you will learn:

Learn to craft and communicate a strong vision, backed by designs, that aligns teams and drives action. You'll gain tools to present actionable ideas and build excitement around your product vision.

Building a vision that wins over your CEO

Master the art of influencing key stakeholders without formal authority. Learn strategies to align goals, build rapport, and gain support from leaders, peers, and cross-functional teams.

Influencing stakeholders upwards, downwards and sideways to get things done

Create compelling narratives that make your ideas resonate. Learn how to simplify complex concepts, tailor your message to different audiences, and ensure your story drives action.

The art of product-led storytelling that goes internally viral

Build bottoms-up momentum for your ideas by getting buy-in from colleagues and leaders. Discover ways to rally support, generate excitement, and create an internal movement for your vision.

How to sell internally and generate momentum across your entire company

Navigate uncertainty and make progress in unclear situations when building 0-1. Learn how to make decisions with limited information and balance short-term goals with long-term vision.

Building through ambiguity and limited resources

Deliver pitches with confidence and clarity. Learn techniques to handle tough questions, manage pressure, and structure presentations that captivate stakeholders and drive decisions.

Presenting & pitching with confidence

4 Proven Strategies for Pitching an Idea to your Company

Founding PM of Figma Slides

3 proven strategies for getting an idea out of your head and highlighted in a company-wide forum.

Make your idea go internally viral

Hackathons are not just for engineers - PMs, designers, and company leaders can also use this forum to move work forward

The art of the hackathon pitch

Talking in front of your company can be intimidating. Learn how to make it memorable.

Learn directly from Mihika Kapoor

Mihika Kapoor

Courses

Product Storytelling: Pitch & Build 0-1 Products at Your Company

Lightning Lessons

4 Proven Strategies for Pitching an Idea to your Company

4 Proven Strategies for Pitching an Idea to your Company

Resources

Figma Slides Pitch Deck