The product launch plugin: plan a full launch from one brief in Claude Code

Launches usually live in one person's head and twelve Slack threads. These 4 skills turn one brief into a plan the whole team can run, and the launch copy matches the rest of your site because every skill reads your positioning and messaging first.

What's inside:

• /product-launch: give it the brief or PRD. It sets the launch tier, the ship and announce dates, the channel plan, the asset list and a T-minus timeline, and ends with a launch report you can read twice.

• /storytelling: the tension, the story arc and before-and-after archetypes behind the announcement, plus a multi-week content plan with a brief per piece.

• /case-study: an interview guide, then a before-and-after customer story with sourced numbers and verbatim quotes, ready for a page or PDF. It never invents a metric.

• /webinar: positioning, format, outline, run of show, promotion calendar, registration page and invite copy, and the follow-ups for attendees and no-shows.

What it reads: your ICP, positioning, messaging and brand files in context/. Built them with the context plugin or the in-house repo? The launch skills pick them up. If not, they ask you.

Connecting your apps (optional): Exa or Firecrawl for research on competitors and past launches.

How to install:

• Claude Code: run /plugin marketplace add matteotitta/claude-marketing-launch, then /plugin install marketing-launch@claude-marketing-launch

• Claude.ai or Cowork: download claude-marketing-launch.zip from the repo's latest release and upload it under Customize, then Plugins

For product marketers and founders shipping something in the next 60 days.

If you have a launch date and no plan yet, start with /product-launch. Week 3 of Marketing Engineering University turns launches into a skill chain.