The website plugin: score, plan, wireframe and write a B2B SaaS site in Claude Code

Most AI-written pages read the same because they skip the positioning work. These 6 skills start from it: they read your ICP, positioning, messaging and brand files before they score, plan or write a single section.

What's inside:

• /website-score: scores your current site 0-100 against product marketing questions, quotes the words actually on the page, and lists what to fix first, with before-and-after rewrites for the hero and the two weakest sections.

• /site-architecture: the sitemap and page hierarchy, with nav labels in your buyer's words and the comparison pages you need.

• /website-wireframe: section-by-section wireframes from your messaging, ready to build or hand to a designer.

• /website-copy: headline, subhead and every section in your voice, from your ICP and win-loss quotes.

• /ab-testing: a test plan with a hypothesis, a sample size and a fixed duration, so you don't call a winner on noise.

• /metadata-lint: page titles, meta descriptions and social previews checked against length and brand rules.

What it reads: context/icp, positioning, messaging, competitors, brand and goals. Use the free context plugin or the in-house repo to build them first, or let the skills ask you.

Connecting your apps (optional): the skills fetch pages with Claude's own web tools. Exa or Firecrawl make site and competitor fetches faster and cleaner.

How to install:

• Claude Code: run /plugin marketplace add matteotitta/claude-marketing-website, then /plugin install marketing-website@claude-marketing-website

• Claude.ai or Cowork: download claude-marketing-website.zip from the repo's latest release and upload it under Customize, then Plugins

For marketers rebuilding a site or a single landing page.

If you're about to brief an agency or a developer, run /website-score first. Week 3 of Marketing Engineering University chains these into a page build.