The context plugin: 11 Claude Code skills that build your marketing context

Every marketing skill is only as good as what it knows about your buyer. These 11 skills write that down once, as files in a context/ folder that the rest of your work reads first. Run them in order and you end with the full context layer behind every page, post and deck.

What's inside, and the file each one fills:

• /company-context: what the company sells, who buys it, traction, funding, team and the gaps still to fill, with a source for every claim. Fills context/company.

• /icp-research: your ideal customer from real evidence: segments, a champion and an economic buyer, and who not to sell to. Fills context/icp.

• /competitor-research: one competitor across 13 dimensions, from product and pricing to reviews and AI visibility, as a sourced dossier. Fills context/competitors.

• /win-loss: why deals are won, lost or churned, from your call transcripts, with verbatim quotes. Fills context/win-loss.

• /expert-pov: what the founder believes about the market, as angles you can publish. Fills context/expert-pov.

• /tov-guidelines: your voice from 15 to 20 pages of your own writing, as rules a writer or an AI can follow. Fills context/brand.

• /brand-kit: colours, typography, spacing and logo usage from screenshots or your website, as a DESIGN.md file. Fills context/brand.

• /positioning: what buyers compare you to, your anchor and up to three differentiators you can defend. Fills context/positioning.

• /messaging: a messaging library of pain points, capabilities, benefits and proof, from your positioning and customer evidence. Fills context/messaging.

• /funnel-strategy: your go-to-market motion (product-led, sales-led or hybrid) and each funnel stage with targets and an owner. Fills context/goals.

• /goals: a committed target turned into KPIs with guardrails, a baseline and monthly pacing. Fills context/goals.

Connecting your apps (all optional):

The skills work with Claude's own web search. With Exa or Firecrawl connected they research and read pages faster. For /win-loss, paste call transcripts or connect Granola or Gong.

How to install:

• Claude Code: run /plugin marketplace add matteotitta/claude-marketing-context, then /plugin install marketing-context@claude-marketing-context

• Claude.ai or Cowork: download claude-marketing-context.zip from the repo's latest release and upload it under Customize, then Plugins

For marketers whose AI drafts need rewriting every time.

If every asset argues from a slightly different ICP, start with /positioning. Week 2 of Marketing Engineering University turns this into one positioning core.