The context plugin: 11 Claude Code skills that build your marketing context
Matteo Tittarelli
Solopreneur @ Genesys • 10+ years in GTM • 8x founding marketer • 60+ clients
Every marketing skill is only as good as what it knows about your buyer. These 11 skills write that down once, as files the rest of your work reads first.
What's inside:
/company-context, /icp-research and /competitor-research for the facts
/win-loss and /expert-pov for evidence in your buyers' and founder's own words
/tov-guidelines and /brand-kit for how you sound and look
/positioning and /messaging for what you say
/funnel-strategy and /goals to turn a target into KPIs and monthly pacing
One install command in Claude Code, or a zip for Claude.ai and Cowork.
For marketers whose AI drafts need rewriting every time.
If every asset argues from a slightly different ICP, start with /positioning. Week 2 of Marketing Engineering University turns this into one positioning core.