The content plugin: audit, plan and ship long-form and a newsletter in Claude Code

Content plans stall between the strategy deck and the first draft. These 5 skills cover the whole way from audit to published issue, and every draft starts from your ICP, positioning and founder POV.

What's inside:

• /content-audit: what you've published, grouped by buyer problem and funnel stage, and where the gaps are.

• /content-strategy: topic clusters tied to your ICP's problems, the channel mix, and a 90-day plan.

• /content-ops: series, a publishing calendar, briefs per piece and a review checklist.

• /thought-leadership: long-form pieces with a specific point of view and a source for every claim.

• /newsletter: one idea per issue, subject lines, and a post to promote it.

What it reads: context/icp, positioning, messaging, competitors, expert-pov, goals and brand.

Connecting your apps (optional): Exa for research and sources; Firecrawl to crawl your blog for the audit. Without them, Claude uses its own web tools or the URLs you give it.

How to install:

• Claude Code: run /plugin marketplace add matteotitta/claude-marketing-content, then /plugin install marketing-content@claude-marketing-content

• Claude.ai or Cowork: download claude-marketing-content.zip from the repo's latest release and upload it under Customize, then Plugins

For content leads and founders who write.

If you have a strategy and no drafts, start with /content-ops. Week 3 of Marketing Engineering University chains these into a content engine.