The content plugin: audit, plan and ship long-form and a newsletter in Claude Code
Matteo Tittarelli
Solopreneur @ Genesys • 10+ years in GTM • 8x founding marketer • 60+ clients
Content plans stall between the strategy deck and the first draft. These 5 skills cover the whole way from audit to published issue.
What's inside:
/content-audit: what you have, grouped by buyer problem and funnel stage, and where the gaps are
/content-strategy: topic clusters tied to your ICP and a 90-day plan
/content-ops: series, a calendar, briefs and a review checklist
/thought-leadership: long-form pieces with a specific point of view and a source for every claim
/newsletter: one idea per issue, subject lines and a promo post
For content leads and founders who write.
If you have a strategy and no drafts, start with /content-ops. Week 3 of Marketing Engineering University chains these into a content engine.