The repo structure for in-house marketers: give Claude Code your company's context

Claude writes generic copy because it starts every session knowing nothing about your company. This is the workspace that fixes it.

What's inside:

• context/ for your ICP, competitors, positioning, messaging, brand, goals and founder POV, filled by 11 skills you run in order

• outputs/ for what you ship, split by lane: content, website, AEO, social, launches, sales, paid, lifecycle, outbound

• PulseAnalytics, a made-up B2B SaaS company with every context file filled in, so you can see what done looks like

• a one-page CLAUDE.md in every folder, saying what goes there and which skill fills it

For in-house marketers and founders running marketing for one company.

If your drafts keep sounding like someone else's company, start with /company-context, then /positioning. Week 1 of Marketing Engineering University builds this on your own company, live.