
Matteo Tittarelli
Solopreneur @ Genesys • 10+ years in GTM • 8x founding marketer • 60+ clients
With AI, the hard part of agency work isn't the prompt. It's keeping six clients' context apart, and keeping it current. This workspace gives every client a folder Claude reads before it writes.
What's inside:
my-agency/ for your own positioning, offers and content
clients/active, previous and prospects, plus a template you copy for each new client
an example client with every context file filled in
11 skills that build a client's context in order: ICP, competitors, win-loss, voice, brand, positioning, messaging, goals
house rules that make Claude ask which client before it reads or writes, and treat transcripts as confidential
For agencies, consultants and fractional marketers.
If onboarding a new client takes you a week of copy-pasting, start by copying clients/_template and running /company-context. Week 1 of Marketing Engineering University builds this with you.
Free
Keep each client's context apart and current, so Claude never mixes one client's positioning into another's work.