Gain the essential AI skills every creative needs
AI is moving fast and creatives are expected to keep up. This course cuts through the noise and gives you the practical foundations you actually need to start creating with AI.
In three hands-on workshops you’ll learn how to prompt images, build short videos and use simple audio tools, all within a creative workflow you can apply straight away.
What you’ll learn
Dive into the world of generative AI and discover the secrets to supercharge your creativity and career.
Avoid the tech overwhelm with a simple step-by-step introduction designed for creatives - not rocket scientists
Start enjoying AI rather than being overwhelmed by it
Understand how to write effective prompts for stronger, more reliable images and videos.
See how to keep your toolkit affordable and up to date without endless subscriptions.
Create images, short videos and simple audio pieces from day one.
Follow clear prompts and practical demos you can revisit anytime.
Learn simple habits to keep your AI knowledge fresh in minutes each week.
Understand how to track new tools without feeling pulled in every direction.
Explore how creatives use AI in pitching, moodboards, concept art and early ideas.
Learn simple workflows for combining AI outputs with your existing tools.
Learn directly from Martin
Martin Gent
AI Coach & Creative Director for Disney, NBCUniversal, BBC, Sky and more
Who this course is for
Creatives in TV, Film or Advertising who want to use gen AI to help develop content and pitch ideas
Creative Leaders who need to get to grips with gen AI fast and encourage others to embrace it
Designers, Photographers, and Animators who want to enhance their existing skills with gen AI
Prerequisites
Freepik Premium+ subscription
So we are all working with the same tools, you'll need to buy at least a one month Freepik Premium+ subscription (approx $40) in advance.
What's included
Live sessions
Learn directly from Martin Gent in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
3 live sessions • 86 lessons • 2 projects
Week 1
May
19
Get To Grips With Gen AI
1. Course Overview & Objectives
2. The What & Why of Gen AI
3. Legal & Ethical Considerations
4. Creative Exercise 1
5. Choosing Your AI Tools
6. Ideation & Scripting
7. Creative Exercise 2
8. Project 1
May
21
Build Your AI Toolkit
9. Image Generation
10. Creative Exercise 3
11. Consistent Styles & Characters
12. Mood & Storyboards
13. Project 2
14. Video Generation
15. Creative Exercise 4
May
23
Real-world AI Workflows
16. Lip Sync Tools
17. Voice & Sound FX
18. Music Generation
19. Staying Up-to-Date
20. Workflow Case Study Breakdowns
Free resource
Create Captivating AI Videos
Where to find inspiration for original AI video ideas
Discover a treasure trove of visual inspiration and how you can use it to help spark your own imagination.
How to create the elements you need to tell your story
Learn how to craft the image prompts and sound effects you need as the building blocks for a stunning AI video.
How to bring AI images to life and add the wow factor
Discover the easy to use tools and editing techniques to make your AI videos jump off the screen.
Schedule
Live sessions
6 hrs
Mon, May 19
3:00 PM—6:00 PM (UTC)
Wed, May 21
3:00 PM—6:00 PM (UTC)
Fri, May 23
3:00 PM—6:00 PM (UTC)
Projects
4 hrs
Async content
1 hr
Testimonials
- Martin’s enthusiasm for generative AI is infectious. The whole team were buzzing after both our sessions and couldn’t wait to put what he'd taught us into practice. We’ll definitely be back for more!
Marte Marin Holth
Executive Producer, Clockwork Film - Truly leading the way in producing and teaching the new wave of media creation with generative AI tools. Highly recommend!
Nick Hudson
Executive Director, E2AC - Martin has such a talent for bringing difficult to articulate concepts to life. His use of generative AI was something I’ve never seen/worked with before but was so captivating.
Cindy Chung
Marketing Director, Infinidus - Martin is the go to man on the cutting edge of AI and how to use it in many workflows.
Paul Ingvarsson
Co-owner & Finishing Editor, Storm Post Production