The Gen AI Survival Guide for Creatives
4.9 (48)
5 Days
·Cohort-based Course
Dive into the world of generative AI and discover the secrets to supercharge your creativity and career.
The Gen AI Survival Guide for Creatives
4.9 (48)
5 Days
·Cohort-based Course
Dive into the world of generative AI and discover the secrets to supercharge your creativity and career.
Clients include
Course overview
Gain the AI skills every creative needs - in just one week!
Unleash your full creative potential with hands-on experience of the latest AI tools for text, image, audio and video generation.
Boost your career prospects by becoming one of the few creatives who truly understand how to leverage generative AI in their workflow.
Join a cohort of fellow creative professionals in three fun and practical workshops across a single week that will take you from AI newbie to confident AI creator.
Who is this course for
01
Creatives in TV, Film or Advertising who want to use gen AI to help develop content and pitch ideas
02
Creative Leaders who need to get to grips with gen AI fast and encourage others to embrace it
03
Designers, Photographers, and Animators who want to enhance their existing skills with gen AI
What you’ll get out of this course
Quickly get up to speed with gen AI - whatever your current knowledge
Getting to grips with AI doesn't have to be hard. Avoid the tech overwhelm with a simple step-by-step introduction designed for creatives - not rocket scientists!
Discover the best tools and techniques for image, audio and video generation
Learn how to choose the most effective tools for any project, with affordable access and free upgrades, so you're AI toolkit will never be out of date.
Get practical, hands-on experience with creative exercises and projects
Start creating from day one, with in-session creative exercises and projects between sessions to complete in your own time. Please note: You’ll need a month-long, cancel anytime, Freepik Premium+ subscription to take part. (approx. $40/month)
Understand how gen AI can become your brainstorming co-pilot
Learn how large language models such as ChatGPT can help prompt and develop your own ideas to perfectly answer any creative brief.
Cut through the hype - understand the limitations of AI in professional use
With so much hype around AI, it's hard to know what it's really capable of - especially for professional use. We'll discuss the legal and ethical issues around AI as well as current limitations on quality and controllability.
Explore real-world projects - with full breakdowns of tools, prompts and process
Get a detailed, behind-the-scenes look at how both client and award-winning personal projects were created using gen AI, from concept to completion.
Learn how to keep your AI knowledge up to date - even after the course
AI is developing so rapidly, it can be hard to stay current. Discover the easy way to keep your new AI knowledge up to date in just a few minutes each week.
What’s included
Live sessions
Learn directly from Martin Gent in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
The Gen AI Survival Guide for Creatives
Course syllabus
3 live sessions • 89 lessons • 2 projects
Week 1
May
19
Get To Grips With Gen AI
May
21
Build Your AI Toolkit
May
23
Real-world AI Workflows
Post-course
1. Course Overview & Objectives
2. The What & Why of Gen AI
3. Legal & Ethical Considerations
4. Creative Exercise 1
5. Choosing Your AI Tools
6. Ideation & Scripting
7. Creative Exercise 2
8. Project 1
Breaking News
9. Image Generation
10. Creative Exercise 3
11. Consistent Styles & Characters
12. Mood & Storyboards
13. Project 2
Homework
14. Video Generation
15. Creative Exercise 4
16. Lip Sync Tools
17. Voice & Sound FX
18. Music Generation
19. Staying Up-to-Date
20. Workflow Case Study Breakdowns
4.9 (48 ratings)
What students are saying
What people are saying
Marte Marin Holth
Nick Hudson
Cindy Chung
Paul Ingvarsson
Meet your instructor
Martin Gent
AI Consultant & Creative Director
Martin is an award-winning Creative Director, known for his expertise in generative AI tools and techniques.
As an early adopter of AI, Martin has become a sought-after coach and consultant, running AI training for teams at NBCUniversal, ITV and Channel 4, along with many creative agencies.
He is also the founder of Buska Video, the London based, AI focussed, video production company he set up after many years working in the TV industry. Buska Video was named 'Outstanding Agency' of 2025 in the UK's biggest creative AI awards - The AIMI's.
Recognised as one of the Top 100+ AI Creatives on LinkedIn and one of only 25 AI Educators to be listed, Martin’s expertise and thought leadership have made him a trusted voice in the field.
As co-founder of the Creative AI Network, a non-profit dedicated to building community and fostering innovation in generative AI, Martin is passionate about inspiring others to explore new frontiers in creativity.
Be the first to know about upcoming cohorts
The Gen AI Survival Guide for Creatives
Course schedule
8-10 hours per week
Monday, Wednesday & Friday
4:00pm - 6:00pm UK time (BST / UTC+1)
Each live session runs for 2 hours, including Q&As.
You will also be given some fun, creative projects to complete in your own time between live sessions to help familiarise yourself with the AI tools you’ll be introduced to.
Create Captivating AI Videos
In this session, Martin will guide you through the production of one of his most eye-catching AI videos, and explain how you can put the same techniques into practice for your own AI creations.
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners and supporting each other's creative endeavours
Learn with a cohort of peers
Join a community of like-minded creative professionals who want to learn and grow alongside you
Frequently Asked Questions
Stay in the loop
Sign up to be the first to know about course updates.
Be the first to know about upcoming cohorts