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The Gen AI Survival Guide for Creatives

4.9 (39)

·

5 Days

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Cohort-based Course

Dive into the world of generative AI and discover the secrets to supercharge your creativity and career.

Clients include

Disney
NBCUniversal
BBC
Channel 4
ITV

Course overview

Gain the AI skills every creative needs - in just one week!

Unleash your full creative potential with hands-on experience of the latest AI tools for text, image, audio and video generation.


Boost your career prospects by becoming one of the few creatives who truly understand how to leverage generative AI in their workflow.


Join a cohort of fellow creative professionals in three fun and practical workshops across a single week that will take you from AI newbie to confident AI creator.

Who is this course for

01

Creatives in TV, Film or Advertising who want to use gen AI to help develop content and pitch ideas

02

Creative Leaders who need to get to grips with gen AI fast and encourage others to embrace it

03

Designers, Photographers, and Animators who want to enhance their existing skills with gen AI

What you’ll get out of this course

Quickly get up to speed with gen AI - whatever your current knowledge

Getting to grips with AI doesn't have to be hard. Avoid the tech overwhelm with a simple step-by-step introduction designed for creatives - not rocket scientists!

Discover the best tools and techniques for image, audio and video generation

Learn how to choose the most effective tools for any project, with affordable access and free upgrades, so you're AI toolkit will never be out of date.

Get practical, hands-on experience with creative exercises and projects

Start creating from day one, with in-session creative exercises and projects between sessions to complete in your own time.

Understand how gen AI can become your brainstorming co-pilot

Learn how large language models such as ChatGPT can help prompt and develop your own ideas to perfectly answer any creative brief.

Cut through the hype - understand the limitations of AI in professional use

With so much hype around AI, it's hard to know what it's really capable of - especially for professional use. We'll discuss the legal and ethical issues around AI as well as current limitations on quality and controllability.

Explore real-world projects - with full breakdowns of tools, prompts and process

Get a detailed, behind-the-scenes look at how both client and award-winning personal projects were created using gen AI, from concept to completion.

Learn how to keep your AI knowledge up to date - even after the course

AI is developing so rapidly, it can be hard to stay current. Discover the easy way to keep your new AI knowledge up to date in just a few minutes each week.

This course includes

3 interactive live sessions

Lifetime access to course materials

63 in-depth lessons

Direct access to instructor

2 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Apr 28—May 2

    Apr

    28

    Get To Grips With Gen AI

    Mon 4/283:00 PM—5:00 PM (UTC)

    Apr

    30

    Build Your AI Toolkit

    Wed 4/303:00 PM—5:00 PM (UTC)

    May

    2

    Real-world AI Workflows

    Fri 5/23:00 PM—5:00 PM (UTC)

Post-course

4.9 (39 ratings)

What students are saying

What people are saying

        Martin’s enthusiasm for generative AI is infectious. The whole team were buzzing after both our sessions and couldn’t wait to put what he'd taught us into practice. We’ll definitely be back for more!
Marte Marin Holth

Marte Marin Holth

Executive Producer, Clockwork Film
        Truly leading the way in producing and teaching the new wave of media creation with generative AI tools. Highly recommend!
Nick Hudson

Nick Hudson

Executive Director, E2AC
        Martin has such a talent for bringing difficult to articulate concepts to life. His use of generative AI was something I’ve never seen/worked with before but was so captivating.
Cindy Chung

Cindy Chung

Marketing Director, Infinidus
        Martin is the go to man on the cutting edge of AI and how to use it in many workflows.
Paul Ingvarsson

Paul Ingvarsson

Co-owner & Finishing Editor, Storm Post Production

Meet your instructor

Martin Gent

Martin Gent

AI Consultant & Creative Director

Martin is an award-winning Creative Director, known for his expertise in generative AI tools and techniques.


As an early adopter of AI, Martin has become a sought-after coach and consultant, running AI training for teams at NBCUniversal, ITV and Channel 4, along with many creative agencies.


He is also the founder of Buska Video, the London based, AI focussed, video production company he set up after many years working in the TV industry. Buska Video was named 'Outstanding Agency' of 2025 in the UK's biggest creative AI awards - The AIMI's.


Recognised as one of the Top 100+ AI Creatives on LinkedIn and one of only 25 AI Educators to be listed, Martin’s expertise and thought leadership have made him a trusted voice in the field.


As co-founder of the Creative AI Network, a non-profit dedicated to building community and fostering innovation in generative AI, Martin is passionate about inspiring others to explore new frontiers in creativity.

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Join an upcoming cohort

The Gen AI Survival Guide for Creatives

Cohort 13

$750

Dates

Apr 28—May 2, 2025

Payment Deadline

Apr 28, 2025
Get reimbursed

Course schedule

8-10 hours per week

  • Monday, Wednesday & Friday

    4:00pm - 6:00pm UK time (BST / UTC+1)

    Each live session runs for 2 hours, including Q&As.


    You will also be given some fun, creative projects to complete in your own time between live sessions to help familiarise yourself with the AI tools you’ll be introduced to.

Free resource

Create Captivating AI Videos

In this session, Martin will guide you through the production of one of his most eye-catching AI videos, and explain how you can put the same techniques into practice for your own AI creations.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners and supporting each other's creative endeavours

Learn with a cohort of peers

Join a community of like-minded creative professionals who want to learn and grow alongside you

Frequently Asked Questions

Stay in the loop

Sign up to be the first to know about course updates.

A pattern of wavy dots

Join an upcoming cohort

The Gen AI Survival Guide for Creatives

Cohort 13

$750

Dates

Apr 28—May 2, 2025

Payment Deadline

Apr 28, 2025
Get reimbursed

$750

4.9 (39)

·

5 Days

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