Personal Branding Master Class
Mark Schaefer
Global marketing authority and author
The proven, research-based process to establish and launch your personal brand
"The class that changed my life."
This is among the highest-rated classes on Maven and the most powerful, proven class on personal branding anywhere. Mark Schaefer wrote the all-time bestselling book on personal branding (KNOWN) and has mentored hundreds of students over ten years.
Unique features include:
Students receive an exclusive workbook with dozens of exercises.
Every student has two private one-on-one sessions with the instructor to boost student success.
Each class is recorded and features bonus discussion time.
Class size limited to ten students to ensure personal attention.
Your personal brand is your last defense against the threat of AI. It is an investment in your career and the only asset that can transfer across jobs and industries.
Graduates of this class have started successful speaking careers, written books, sold courses, and launched new businesses. This is the essential course for those who refuse to be ignored.
What you’ll learn
Even from a starting point of zero, you'll be on your personal branding journey with an exciting, achievable plan by the end of this course.
This is typically where most students get stuck. We'll find your unique offering.
We'll consider how your "sustainable interest" connects to industry megatrends so you are newly relevant.
You will consider feedback from trusted sources and AI inputs to help clarify your distinct value.
You'll learn about the only four possible content options.
You'll learn how to evaluate potential undiscovered competitive niches.
We'll cover the four disciplines required to create consistently valuable content.
You'll learn to build your brand in as little as one hour per week
The class is packed with ideas to lower your learning curve and jumpstart your effort
You'll see "insider information" from dozens of successful case studies
Learn the secrets to building an audience and community that will support your goals
Discover how writing a book or starting a speaking career can accelerate your personal brand
Learn insider tips on how to use social media effectively
Learn directly from Mark
Mark Schaefer
The most trusted voice in marketing and an experienced university instructor.
Who this course is for
Business professionals who need to stand out in their industry.
Content creators threatened by AI or lost in a sea of noise.
Entrepreneurs needing to build momentum for their products and ideas.
What's included
Live sessions
Learn directly from Mark Schaefer in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Feb
23
Session 1
Feb
25
Session 2
Feb
27
Session 3
Week 2
Mar
2
Session 4
Mar
4
Session 5
Mar
6
Session 6
Schedule
Live sessions
6 hrs / week
Each class will be held live over Zoom beginning at noon Eastern time.
Mon, Feb 23
5:00 PM—7:00 PM (UTC)
Wed, Feb 25
5:00 PM—7:00 PM (UTC)
Fri, Feb 27
5:00 PM—7:00 PM (UTC)
Projects
2-3 hrs / week
There will be about 2-3 hours of homework each week, based on exercises in an exclusive course workbook.
Async content
1 hr / week
There are lots of optional bonus resources to enjoy like suggested reading, free assessment tools, and case studies. These will of course remain available after class as well.
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