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Personal Branding Masterclass

9.4

(27 ratings)

·

3 Weeks

·

Cohort-based Course

Want to write a book, start a speaking career, have more sales success? Becoming known in your industry leads to a lifetime of benefits.

Hosted by

Mark Schaefer

Globally-acclaimed strategy consultant, futurist, keynote speaker, 9x author

Course overview

Create your powerful personal brand with the expert

Based on years of research, this experience has helped thousands of people reach new heights in their careers, businesses, and lives. This is a rare and unique opportunity for first-hand study with Mark Schaefer, the author of "KNOWN."

Who is this course for

01

Business professionals who need to stand out in their industry.

02

Content creators getting lost in a sea of noise.

03

Visionaries who want to spread their ideas.

Key topics

How do I remain relevant?

The world is changing fast. A strong personal brand might be the ONLY defense you have against AI and other technology encroaching on your career!

How do I start?

Creating a personal brand might seem overwhelming, but it doesn't have to be. Let's get clear on a process designed specifically for YOU.

How do I find the time to do this?

Nobody needs more work piled on their plate. You'll learn how to create a powerful personal brand with a reasonable workload!

How do I sustain my success?

Building a personal brand requires consistent effort. How do I know if it's working? How do I build momentum?

How do I stand out in a crowded field?

Mark Schaefer helps you apply years of research and a proven process to help you create a distinctive and effective personal brand. You'll receive an exclusive workbook and 1:1 coaching to help you get there!

9.4

(27 ratings)

See what people are saying about Mark Schaefer's work

        Mark Schaefer has been instrumental to helping me define my personal brand and unlock massive growth."
Dennis Yu

Dennis Yu

Founder, Blitzmetrics
        Expect to receive true guidance that is tried and tested -- and inspiring.
Dorie Clark

Dorie Clark

NYT Bestselling author
        Mark is a star. His understanding of the material is first-rate. I highly recommend this course to anyone who wants to become known!
Dr. Julia Bramble

Dr. Julia Bramble

Consultant and author
        Mark single-handedly changed the course of my life with his personal branding counsel.
John Espirian

John Espirian

Author, consultant
        You simply cannot pass up an opportunity to take Mark Schaefer's Master Class. It's filled with practical and actionable guidance for building a relevant personal brand in the modern world.
Scott Murray

Scott Murray

Evolved Communications Leader
        Mark offers the definitive experience for building a personal brand. Life-changing.
Valentina Escobar-Gonzalez

Valentina Escobar-Gonzalez

Small business owner
        Mark doesn't teach the cookie-cutter approach to personal branding that everyone else is parroting. He guides you through crafting a personal brand that really resonates and sets you apart. Mark's masterclass is the gold standard of personal branding.
Valerie Hayes

Valerie Hayes

Chief Operating Officer
        Mark is super accessible and helpful, tailoring the class to those in it, and the 1:1 time with him is super valuable.
Dave Tabor

Dave Tabor

SVP Colorado Chamber of Commerce
        Mark brings clarity and insights with generous and inspirational energy!
Alison Kenward

Alison Kenward

Equestrian Coach
        Mark was a joy to have as the teacher! His expertise in marketing and branding is clear,
Mason Smith

Mason Smith

VP Actium Group
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Join an upcoming cohort

Personal Branding Masterclass

Personal Branding Master Class 2023

$1,500 USD

Dates

July 24 - Aug 9, 2023

Application Deadline

July 19, 2023

Meet your instructor

Mark Schaefer

Mark Schaefer

Mark Schaefer is a globally-acclaimed strategy consultant, futurist, keynote speaker, college educator, and author of 10 books including KNOWN, the bestselling book on personal branding. He has been featured in The WSJ, BBC, Bloomberg, and other sites. Mark is a popular keynote speaker and is a faculty member of Rutgers University. You can learn more about him at businessesGROW.com

Course syllabus

01

Class ONE: Personal brand strategy

The role of the personal brand in society today. Why is it important to become “known?” An introduction to the KNOWN process. Lecture on developing a “sustainable interest” and compelling class exercises from an exclusive workbook designed just for participants.

02

Class TWO: Individual focus

Discussion of class work on personal brand themes. What causes anxiety about developing the personal brand? What are obstacles to becoming known? How much time should be devoted to this and how do we balance the work? Case study discussions. 1:1 counseling with the instructor.

03

Class THREE: Finding your place

Once we have focus, we need a place to tell our story. How do we maneuver in an overcrowded world to become the signal instead of the noise? Case studies and class exercises on finding the right “space” to create your narrative.

04

Class FOUR: Content is the key

The role of content and the personal brand. Focusing on a specific and individualized content strategy. A simplified and actionable plan for content creation. Discussion of SEO versus authority. Content best practices and case studies.

05

Class FIVE: The actionable audience


Content plans, platforms, and priorities. How do we create insights instead of just information? How do we ignite content through an audience who will take action on our work? What about speaking or writing a book? You'll learn to build an actionable audience that leads to community.

06

Class SIX: The final plan

How to present your work on your website. Ideas about writing a book or developing a speaking career. The science behind the momentum of your personal brand. How do you measure success? At the end of this class, Mark Schaefer provides an opportunity to schedule bonus 1:1 time with him to review personal plans.

A pattern of wavy dots
Join an upcoming cohort

Personal Branding Masterclass

Personal Branding Master Class 2023

$1,500 USD

Dates

July 24 - Aug 9, 2023

Application Deadline

July 19, 2023

Why personal branding? Why now?

You will complete this experience with an effective and impactful personal brand

You will complete this experience with an effective and impactful personal brand

Active learning, not passive watching

This course focuses on live workshops and fun, hands-on assignments that lead to a comprehensive, individualized plan.

Learn with a cohort of peers

We'll be tapping into a class of your peers who are eager to grow and share.

A unique, intimate experience

You won't be lost in a big class. This course is limited to just TEN people, so the instruction will be personal and memorable.

Frequently Asked Questions

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A pattern of wavy dots
Join an upcoming cohort

Personal Branding Masterclass

Personal Branding Master Class 2023

$1,500 USD

Dates

July 24 - Aug 9, 2023

Application Deadline

July 19, 2023

$1,500 USD

9.4

(27)

·

3 Weeks