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Personal Branding Masterclass

9.1

(15 ratings)

·

2.5 Weeks

·

Cohort-based Course

Want to write a book, start a speaking career, have more sales success? Becoming known in your industry leads to a lifetime of benefits.

Hosted by

Mark Schaefer

Globally-acclaimed strategy consultant, futurist, keynote speaker, 9x author

Course overview

Create your powerful personal brand with the expert

Based on years of research, this experience has helped thousands of people reach new heights in their careers, businesses, and lives. This is a rare and unique opportunity for first-hand study with Mark Schaefer, the author of "KNOWN."

Who is this course for

01

Business professionals who want to stand out in their industry.

02

Content creators getting lost in a sea of noise.

03

Visionaries who are ready to change the world.

Key topics

Where do I start?

Creating a personal brand might seem overwhelming, but it doesn't have to be. Let's get clear on a process designed specifically for YOU.

What does it take to win?

Can anybody become known? Research uncovers the secrets to how anybody can make an impact in the world today.

How do I find the time to do this?

Nobody needs more work piled on their plate. How do you create a powerful personal brand with a reasonable workload?

How do I sustain my success?

Building a personal brand requires consistent effort. How do I know if it's working? How do I build momentum?

9.1

(15 ratings)

See what people are saying about Mark Schaefer's work

        Mark Schaefer has been instrumental to helping me define my personal brand and unlock massive growth."
Dennis Yu

Dennis Yu

Founder, Blitzmetrics
        Expect to receive true guidance that is tried and tested -- and inspiring.
Dorie Clark

Dorie Clark

NYT Bestselling author
        Mark is a star. His understanding of the material is first-rate. I highly recommend this course to anyone who wants to become known!
Dr. Julia Bramble

Dr. Julia Bramble

Consultant and author
        Mark single-handedly changed the course of my life with his personal branding counsel.
John Espirian

John Espirian

Author, consultant
        You simply cannot pass up an opportunity to take Mark Schaefer's Master Class. It's filled with practical and actionable guidance for building a relevant personal brand in the modern world.
Scott Murray

Scott Murray

Evolved Communications Leader
        Mark offers the definitive experience for building a personal brand.
David Rosen

David Rosen

VP, NYDIG
        If nobody knows who you are or, knows about your products and services, what difference is it going to make? This unleashes your new power.
Mitch Jackson

Mitch Jackson

Attorney
        This is deeper than mere information-sharing. It's a discovery process, a collaboration with great classmates. I'll definitely sign up for other classes Mark launches.
Igor Mateski

Igor Mateski

Software entrepreneur
        Mark doesn't teach the cookie-cutter approach to personal branding that everyone else is parroting. He guides you through crafting a personal brand that really resonates and sets you apart. Mark's masterclass is the gold standard of personal branding.
Valerie Hayes

Valerie Hayes

Chief Operating Officer
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Personal Branding Masterclass

Meet your instructor

Mark Schaefer

Mark Schaefer

Mark Schaefer is a globally-acclaimed strategy consultant, futurist, keynote speaker, college educator, and author of nine books including KNOWN, the bestselling book on personal branding. He has been featured in The WSJ, BBC, Bloomberg, and other sites. You can learn more about him at businessesGROW.com

Course syllabus

01

Class ONE: Personal brand strategy

The role of the personal brand in society today. Why is it important to become “known?” An introduction to the KNOWN process. Lecture on developing a “sustainable interest” and compelling class exercises from an exclusive workbook designed just for participants.

02

Class TWO: Individual focus

Discussion of class work on personal brand themes. What causes anxiety about developing the personal brand? What are obstacles to becoming known? How much time should be devoted to this and how do we balance the work? Case study discussions. 1:1 counseling with the instructor.

03

Class THREE: Finding your place

Once we have focus, we need a place to tell our story. How do we maneuver in an overcrowded world to become the signal instead of the noise? Case studies and class exercises on finding the right “space” to create your narrative.

04

Class FOUR: Content is the key

The role of content and the personal brand. Focusing on a specific and individualized content strategy. A simplified and actionable plan for content creation. Discussion of SEO versus authority. Content best practices and case studies.

05

Class FIVE: The actionable audience


Content plans, platforms, and priorities. How do we create insights instead of just information? How do we ignite content through an audience who will take action on our work? What about speaking or writing a book? Building an actionable audience versus a social media list.

06

Class SIX: The final plan

Review of personal plans and group discussions on obstacles and next steps. Developing an accountability plan. The science behind momentum. At the end of this class, Mark Schaefer provides an opportunity to schedule bonus 1:1 time with him to review personal plans.

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Why personal branding? Why now?

You will complete this experience with an effective and impactful personal brand

You will complete this experience with an effective and impactful personal brand

Active learning, not passive watching

This course focuses on live workshops and fun, hands-on assignments that lead to a comprehensive, individualized plan.

Learn with a cohort of peers

We'll be tapping into a class of your peers who are eager to grow and share.

A unique, intimate experience

You won't be lost in a big class. This course is limited to just TEN people, so the instruction will be personal and memorable.

Frequently Asked Questions

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Personal Branding Masterclass