This class is about remaining relevant in a world where many skillsets and careers, are threatened by AI. Become known in your industry!
Based on years of research, this experience has helped thousands of people reach new heights in their careers, businesses, and lives. This is a rare and unique opportunity for first-hand study with Mark Schaefer, the author of "KNOWN."
Business professionals who need to stand out in their industry.
Content creators threatened by AI or getting lost in a sea of noise.
Visionaries who want to spread their ideas.
The world is changing fast. A strong personal brand might be the ONLY defense you have against AI and other technology encroaching on your career!
Creating a personal brand might seem overwhelming, but it doesn't have to be. Let's get clear on a process designed specifically for YOU.
Nobody needs more work piled on their plate. You'll learn how to create a powerful personal brand with a reasonable workload!
Building a personal brand requires consistent effort. How do I know if it's working? How do I build momentum?
Mark Schaefer helps you apply years of research and a proven process to help you create a distinctive and effective personal brand. You'll receive an exclusive workbook and 1:1 coaching to help you get there!
Personal Branding Masterclass
Class ONE: Personal brand strategy
The role of the personal brand in society today. Why is it important to become “known?” An introduction to the KNOWN process. Lecture on developing a “sustainable interest” and compelling class exercises from an exclusive workbook designed just for participants.
Class TWO: Individual focus
Discussion of class work on personal brand themes. An intense focus on how class members can stand out by claiming a place in their industry eco-system. This class is then followed by 1:1 consulting time with the instructor.
Class THREE: Finding your place
Once we have focus, we need a place to tell our story. How do we maneuver in an overcrowded world to become the signal instead of the noise? Case studies and class exercises on finding the right “space” to create your narrative.
Class FOUR: Content is the key
The role of content and the personal brand. Focusing on a specific and individualized content strategy. A process is defined where participants can create content in a consistent and disciplined fashion without disrupting the work-life balance.
Class FIVE: The actionable audience
Focus is on creating a meaningful, actionable audience that will activate our work and our brand. How do we ignite content through an audience who will take action on our work?
Class SIX: The final plan
How to present your work on your website. Ideas about writing a book or developing a speaking career. The science behind the momentum of your personal brand. How do you measure success? At the end of this class, Mark Schaefer provides an opportunity to schedule bonus 1:1 time with him to review personal plans.
Mark Schaefer is a globally-acclaimed strategy consultant, futurist, keynote speaker, college educator, and author of 10 books including KNOWN, the bestselling book on personal branding. He has been featured in The WSJ, BBC, Bloomberg, and other sites. Mark is a popular keynote speaker and is a faculty member of Rutgers University. You can learn more about him at businessesGROW.com
Active learning, not passive watching
This course focuses on live workshops and fun, hands-on assignments that lead to a comprehensive, individualized plan.
Learn with a cohort of peers
We'll be tapping into a class of your peers who are eager to grow and share.
A unique, intimate experience
You won't be lost in a big class. This course is limited to just TEN people, so the instruction will be personal and memorable.
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