Want to write a book, start a speaking career, have more sales success? Becoming known in your industry leads to a lifetime of benefits.
Rise above the noise.
Based on years of research, this experience has helped thousands of people reach new heights in their careers, businesses, and lives. This is a rare and unique opportunity for first-hand study with Mark Schaefer, the author of "KNOWN."
Business professionals who want to stand out in their industry.
Content creators getting lost in a sea of noise.
Visionaries who are ready to change the world.
Creating a personal brand might seem overwhelming, but it doesn't have to be. Let's get clear on a process designed specifically for YOU.
Can anybody become known? Research uncovers the secrets to how anybody can make an impact in the world today.
Nobody needs more work piled on their plate. How do you create a powerful personal brand with a reasonable workload?
Building a personal brand requires consistent effort. How do I know if it's working? How do I build momentum?
Mark Schaefer is a globally-acclaimed strategy consultant, futurist, keynote speaker, college educator, and author of nine books including KNOWN, the bestselling book on personal branding. He has been featured in The WSJ, BBC, Bloomberg, and other sites. You can learn more about him at businessesGROW.com
The role of the personal brand in society today. Why is it important to become “known?” An introduction to the KNOWN process. Lecture on developing a “sustainable interest” and compelling class exercises from an exclusive workbook designed just for participants.
Discussion of class work on personal brand themes. What causes anxiety about developing the personal brand? What are obstacles to becoming known? How much time should be devoted to this and how do we balance the work? Case study discussions. 1:1 counseling with the instructor.
Once we have focus, we need a place to tell our story. How do we maneuver in an overcrowded world to become the signal instead of the noise? Case studies and class exercises on finding the right “space” to create your narrative.
The role of content and the personal brand. Focusing on a specific and individualized content strategy. A simplified and actionable plan for content creation. Discussion of SEO versus authority. Content best practices and case studies.
Content plans, platforms, and priorities. How do we create insights instead of just information? How do we ignite content through an audience who will take action on our work? What about speaking or writing a book? Building an actionable audience versus a social media list.
Review of personal plans and group discussions on obstacles and next steps. Developing an accountability plan. The science behind momentum. At the end of this class, Mark Schaefer provides an opportunity to schedule bonus 1:1 time with him to review personal plans.
This course focuses on live workshops and fun, hands-on assignments that lead to a comprehensive, individualized plan.
We'll be tapping into a class of your peers who are eager to grow and share.
You won't be lost in a big class. This course is limited to just TEN people, so the instruction will be personal and memorable.
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