Personal Branding Masterclass

4.8

(38 ratings)

·

3 Weeks

·

Cohort-based Course

This class is about remaining relevant in a world where many skillsets and careers, are threatened by AI. Become known in your industry!

This course is popular

3 people enrolled last week.

Course overview

Create your powerful personal brand with the expert

Based on years of research, this experience has helped thousands of people reach new heights in their careers, businesses, and lives. This is a rare and unique opportunity for first-hand study with Mark Schaefer, the author of "KNOWN."

Who is this course for

01

Business professionals who need to stand out in their industry.

02

Content creators threatened by AI or getting lost in a sea of noise.

03

Visionaries who want to spread their ideas.

Key topics

How do I remain relevant?

The world is changing fast. A strong personal brand might be the ONLY defense you have against AI and other technology encroaching on your career!

How do I start?

Creating a personal brand might seem overwhelming, but it doesn't have to be. Let's get clear on a process designed specifically for YOU.

How do I find the time to do this?

Nobody needs more work piled on their plate. You'll learn how to create a powerful personal brand with a reasonable workload!

How do I sustain my success?

Building a personal brand requires consistent effort. How do I know if it's working? How do I build momentum?

How do I stand out in a crowded field?

Mark Schaefer helps you apply years of research and a proven process to help you create a distinctive and effective personal brand. You'll receive an exclusive workbook and 1:1 coaching to help you get there!

Course syllabus

01

Class ONE: Personal brand strategy

The role of the personal brand in society today. Why is it important to become “known?” An introduction to the KNOWN process. Lecture on developing a “sustainable interest” and compelling class exercises from an exclusive workbook designed just for participants.

02

Class TWO: Individual focus

Discussion of class work on personal brand themes. An intense focus on how class members can stand out by claiming a place in their industry eco-system. This class is then followed by 1:1 consulting time with the instructor.

03

Class THREE: Finding your place

Once we have focus, we need a place to tell our story. How do we maneuver in an overcrowded world to become the signal instead of the noise? Case studies and class exercises on finding the right “space” to create your narrative.

04

Class FOUR: Content is the key

The role of content and the personal brand. Focusing on a specific and individualized content strategy. A process is defined where participants can create content in a consistent and disciplined fashion without disrupting the work-life balance.

05

Class FIVE: The actionable audience

Focus is on creating a meaningful, actionable audience that will activate our work and our brand. How do we ignite content through an audience who will take action on our work?

06

Class SIX: The final plan

How to present your work on your website. Ideas about writing a book or developing a speaking career. The science behind the momentum of your personal brand. How do you measure success? At the end of this class, Mark Schaefer provides an opportunity to schedule bonus 1:1 time with him to review personal plans.

4.8

(38 ratings)

What students are saying

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Join an upcoming cohort

Personal Branding Masterclass

Cohort 9

$1,500 USD

Dates

May 13—29, 2024

Application Deadline

May 8, 2024
|

Bulk purchases

Meet your instructor

Mark Schaefer

Mark Schaefer

Mark Schaefer is a globally-acclaimed strategy consultant, futurist, keynote speaker, college educator, and author of 10 books including KNOWN, the bestselling book on personal branding. He has been featured in The WSJ, BBC, Bloomberg, and other sites. Mark is a popular keynote speaker and is a faculty member of Rutgers University. You can learn more about him at businessesGROW.com

A pattern of wavy dots
Join an upcoming cohort

Personal Branding Masterclass

Cohort 9

$1,500 USD

Dates

May 13—29, 2024

Application Deadline

May 8, 2024
|

Bulk purchases

Why personal branding? Why now?

By the end of this experience, you'll have a complete personal branding plan

By the end of this experience, you'll have a complete personal branding plan

Active learning, not passive watching

This course focuses on live workshops and fun, hands-on assignments that lead to a comprehensive, individualized plan.

Learn with a cohort of peers

We'll be tapping into a class of your peers who are eager to grow and share.

A unique, intimate experience

You won't be lost in a big class. This course is limited to just TEN people, so the instruction will be personal and memorable.

Frequently Asked Questions

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A pattern of wavy dots
Join an upcoming cohort

Personal Branding Masterclass

Cohort 9

$1,500 USD

Dates

May 13—29, 2024

Application Deadline

May 8, 2024
|

Bulk purchases

$1,500 USD

4.8

(38)

·

3 Weeks