The Marketer's 3-Week Personal Branding Cohort
Maria Ledentsova
Personal Branding Coach (31k+ LinkedIn)
Build a Personal Brand That Brings You Opportunities & Future-Proof Your Career
A personal brand isn’t a “nice-to-have.” It’s your safety blanket.
Right now, you feel good. You have a job. A routine. A team.
You see layoffs everywhere – but it doesn’t feel like it could happen to you.
But you have to know: when layoffs happen, the market doesn’t reward “good marketers.” It rewards visible ones.
So you try to build a personal brand, but you hit the same walls:
“I don’t have time on top of my 9–5.”
“I don’t know what to post and it feels cringe.”
“What will my colleagues think?”
So you postpone it.
But the longer you wait, the harder it gets.
And relying on a CV alone in today’s market with 10000s of great candidates is a losing game.
Great marketers miss out on roles, promotions, and opportunities every day. Not because they lack skills, but because they’re invisible. I've been there.
Here's what you need:
A proven strategy – not generic, confusing advice
Immediate, actionable outcomes from day 1
Accountability to keep at it
After the course, you'll join our alumni WhatsApp community for more support & motivation.
You're not just getting information with this course – you're getting clarity, outcomes, community and leverage.
What you’ll learn
In 3 weeks, you'll:
Optimize your headline, About section, and banner so you stand out when people search for talent in your field
Position yourself as an expert (not just an employee) so opportunities come to you instead of you chasing them
Make it crystal clear what value you bring – whether you're looking for your next role or building a side hustle
Use proven copywriting frameworks to create posts that spark conversations and grow your network
Find your voice so you stop sounding like every other marketer but like the human, interesting person you are
Learn exactly what to do when you can (or can't) post about your company
Plan a realistic posting rhythm that you can actually maintain alongside your full-time job
Use the 3-post framework to balance content & grow
Learn to use AI tools & more to help you create great content.
Overcome imposter syndrome and the fear of looking stupid in front of colleagues, bosses, or your network
Hit post without spiraling for hours by reframing your approach to LinkedIn & personal branding
Get accountability and support from a community of marketers who get it – so you're not doing this alone
Learn directly from Maria
Maria Ledentsova
I help full-time marketers build LinkedIn brands that open doors.
Who this course is for
Full-Time Marketers
You work a 9-to-5 and know LinkedIn will help your career, but you don't have hours to spend on creating content.
Multi-Passionate Marketers
You’ve always juggled 2–3 side projects. Learn to build a brand that reflects all parts of you.
Future Entrepreneurs
Not an entrepreneur yet, but thinking about it? Build your audience and personal brand now for your future.
Prerequisites
Active LinkedIn profile (or willingness to create one)
You'll be posting and optimising your profile throughout the course, so you need an account to work with and apply what you learn.
Working as a marketer full-time
This course is designed specifically for marketers. The content, examples, and strategies are tailored to the marketing role & challenges.
What's included
Live sessions
Learn directly from Maria Ledentsova in a real-time, interactive format.
Live co-writing sessions with q&a
Create posts together during live sessions. Get immediate feedback and walk away with polished content ready to post or schedule.
Master writing, editing, lead generation with actionable video tutorials
Access pre-recorded & to-the-point video lessons that complement the live sessions. Watch on your own time and revisit whenever you need them.
Alumni WhatsApp community
Get support, share wins, ask questions, and stay accountable even after the course ends.
Post feedback and reviews
Get eyes on your content before you publish. Submit posts for review. Learn what works.
Lifetime access
Come back to the recordings and resources anytime you need a refresher.
LinkedIn Challenge (in collaboration with SocialKit)
Optional 30-day LinkedIn challenge to help you build a consistency habit – win prizes like 1:1 consultations, free access to partner tools & more.
Course completion certificate
Earn a certificate you can add to your LinkedIn profile & CV to show you've completed professional training in personal branding.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
6 live sessions • 6 lessons • 5 projects
Week 1
Feb
18
Week 1: Kick-Off & Foundations Session
Feb
21
Optional: (Optional) Co-Writing + Q&A (90 min)
Week 1: Pre-Work, Tutorials & Homework
Week 2
Feb
25
Week 2: Strategy, Systems & Algorithm
Feb
28
Optional: (Optional) Co-Writing + Q&A (90 min)
Week 2: Pre-Work, Resources & Homework
Free resource
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The LinkedIn Post Publishing Checklist
I used to think posting on LinkedIn was simple: get idea, write, publish.
After growing from 400 to 31k followers in 2 years, I learned there are actually critical steps most people skip – and they're the difference between posts that flop and posts that perform.
This checklist covers everything I review before hitting publish: hook quality, post structure, timing, formatting, engagement strategy, and more.
It's the exact system I use and teach to clients and students. If you want your posts to perform, you need this.
Schedule
Live sessions
8-10 hrs
Wed, Feb 18
5:30 PM—7:00 PM (UTC)
Sat, Feb 21
12:00 PM—1:30 PM (UTC)
Wed, Feb 25
5:30 PM—7:00 PM (UTC)
Testimonials
"Maria is one of the best personal brand and digital marketing experts I’ve ever met."
Ekaterina Servetnik
Co-Founder @12BRAVE"Maria is a true expert on building a presence on LinkedIn. She shared amazing tips, different approaches, and strategic planning advice. I’m excited to put her tips into action."
Aleksandra Rydzyńska
Brand Specialist @HRnest"Maria is generous with her first-hand experience and open about what has and hasn't worked for her."
McKayl Barrows
Content Strategist @Multiplayer"Maria combines honest, spot-on feedback, very practical advice, and a genuinely warm supportive approach. She challenges you in the best way - asking What’s the purpose? Who are you really talking to? - and helps you turn that clarity into action."
Nataliya Lindhout
Executive Coach
Frequently asked questions
€850
EUR