The Marketer's 3-Week Personal Branding Sprint
Maria Ledentsova
Personal Branding Coach (31k+ LinkedIn)
Build a Personal Brand That Brings You Opportunities & Future-Proof Your Career
You know you should be posting on LinkedIn. You see other marketers getting headhunted, landing their dream roles or quitting their jobs, building their audiences.
But when you try it yourself, you hit the same walls:
"I don't have time for this on top of my 9-to-5."
"I don't know what to post and when I do it feels cringe-"
"What if my manager sees my posts and I get in trouble?"
Maybe I'll tackle this once I'm less busy...
The truth is, the longer you wait, the harder it will be to start. And in a year it will be even harder to get a job if you're only relying on your CV.
And you may miss out on some incredible opportunities, just because you are invisible online.
Building a personal brand isn't about posting every day. You need a system and you need to practice, that's all, and I'm here to help you with both.
What you’ll learn
In 3 weeks, you'll:
Optimize your headline, About section, and banner so you stand out when people search for talent in your field
Position yourself as an expert (not just an employee) so opportunities come to you instead of you chasing them
Make it crystal clear what value you bring — whether you're looking for your next role or building a side hustle
Plan a realistic posting rhythm (2-3x/week) that you can actually maintain alongside your full-time job
Use the 1-1-1 framework to balance thought leadership, helpful content, and showcasing your expertise
Never run out of ideas with content pillars and templates designed for busy marketers
Use proven copywriting frameworks to create posts that spark conversations and grow your network
Find your voice so you stop sounding corporate or "cringe" — just sound like the human, interesting person you are
Learn exactly what to do when you can (or can't) post about your company
Set up a simple system to measure the metrics that actually matter for your growth
Spot patterns in your best-performing content so you can double down on what works and grow faster
Iterate weekly to refine your strategy and see growth without guessing
Overcome imposter syndrome and the fear of looking stupid in front of colleagues, bosses, or your network
Hit post without spiraling for hours by reframing your approach to LinkedIn & personal branding
Get accountability and support from a community of marketers who get it — so you're not doing this alone
Learn directly from Maria
Maria Ledentsova
I help full-time marketers build LinkedIn brands that attract opportunities.
Who this course is for
Full-Time Marketers
You work a 9-to-5 and know LinkedIn will help your career, but you don't have hours to spend on creating content.
Multi-Passionate Marketers
You’ve always juggled 2–3 side projects. Learn to build a brand that reflects all parts of you.
Future Entrepreneurs
Not an entrepreneur yet, but thinking about it? Build your audience and personal brand now for your future.
Prerequisites
Active LinkedIn profile (or willingness to create one)
You'll be posting and optimising your profile throughout the course, so you need an account to work with and apply what you learn.
Working as a marketer full-time
This course is designed specifically for marketers. The content, examples, and strategies are tailored to the marketing role & challenges.
What's included
Live sessions
Learn directly from Maria Ledentsova in a real-time, interactive format.
Live co-writing sessions with q&a
Create posts together during live sessions. Get immediate feedback and walk away with polished content ready to post or schedule.
Step-by-step exclusive video tutorials
Access to pre-recorded, quick & to-the-point lessons on LinkedIn strategy, writing hooks, post formatting, and creating visuals. Watch on your own time and revisit whenever you need them.
15+ Notion templates, swipe files & systems
Beginner-friendly plug-and-play templates for content planning, idea tracking, inspiration. profile optimisation & more.
Alumni WhatsApp community
Get support and get motivated by other marketers who are in the same boat. Share wins, ask questions, and stay accountable even after the course.
Post feedback and reviews
Get eyes on your content before you publish. Submit posts for review. Learn what works.
LinkedIn Challenge (in collaboration with SocialKit)
Optional 30-day LinkedIn challenge – win prizes like 1:1 consultations, free access to partner tools & more.
Lifetime access to all materials
Keep the templates, recordings, and resources. Come back anytime you need a refresher.
Course completion certificate
Earn a certificate you can add to your LinkedIn profile & CV to show you've completed professional training in personal branding.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
6 live sessions • 6 lessons • 5 projects
Week 1
Feb
18
Week 1: Kick-Off & Foundations Session
Feb
21
Optional: (Optional) Co-Writing + Q&A (90 min)
Week 1: Pre-Work, Tutorials & Homework
Week 2
Feb
25
Week 2: Strategy, Systems & Algorithm
Feb
28
Optional: (Optional) Co-Writing + Q&A (90 min)
Week 2: Pre-Work, Resources & Homework
Free resource
.png&w=768&q=75)
The LinkedIn Post Publishing Checklist
I used to think posting on LinkedIn was simple: get idea, write, publish.
After growing from 400 to 31k followers in 2 years, I learned there are actually critical steps most people skip – and they're the difference between posts that flop and posts that perform.
This checklist covers everything I review before hitting publish: hook quality, post structure, timing, formatting, engagement strategy, and more.
It's the exact system I use and teach to clients and students. If you want your posts to perform, you need this.
Schedule
Live sessions
8-10 hrs
Wed, Feb 18
5:30 PM—7:00 PM (UTC)
Sat, Feb 21
12:00 PM—1:30 PM (UTC)
Wed, Feb 25
5:30 PM—7:00 PM (UTC)
Testimonials
"Maria is one of the best personal brand and digital marketing experts I’ve ever met."
Ekaterina Servetnik
Co-Founder @12BRAVE"Maria is a true expert on building a presence on LinkedIn. She shared amazing tips, different approaches, and strategic planning advice. I’m excited to put her tips into action."
Aleksandra Rydzyńska
Brand Specialist @HRnest"Maria is generous with her first-hand experience and open about what has and hasn't worked for her."
McKayl Barrows
Content Strategist @Multiplayer"Maria combines honest, spot-on feedback, very practical advice, and a genuinely warm supportive approach. She challenges you in the best way - asking What’s the purpose? Who are you really talking to? - and helps you turn that clarity into action."
Nataliya Lindhout
Executive Coach