Customer Discovery Toolkit: Guide, Coach, and Worksheet

Stop getting lied to in customer interviews. Most founders ask leading questions, accept compliments as validation, and walk away with false confidence. The Mom Test fixes that, but knowing the framework and using it under pressure are two different skills.

This free kit gives you three tools built on Rob Fitzpatrick's The Mom Test, so you're covered before, during, and after every conversation.

🤖 Turn your raw idea into a tailored interview guide in minutes: hypotheses to test, an opening script, core questions, and the pivots to follow when a conversation gets interesting.

🤖 Your standing partner for the whole process: it builds ICP specific interview plans, scores your conversations against the seven point Mom Test diagnostic, and helps you turn notes into next steps.

📝 A printable PDF worksheet you actually bring into the room, built to keep you anchored to real evidence instead of polite encouragement.