Behavioral Science for Learning Design Masterclass
Massimo Ingegno
Jai Bishop
Describe the transformation students will have in your course
By the end of this program, you won’t just understand behavioral science—you’ll design with it. You’ll be able to spot barriers to learning, apply the 15 behavioral strategies, and redesign lessons, modules, or school rituals that are clearer, more engaging, and more effective.
You’ll leave with a certification in Behavior-Centered Learning Design, a practical toolkit you can use immediately, and the confidence to join a global movement of educators and instructional designers. Graduates also qualify as Behavior-Centered School Champions—the first step for schools pursuing the Behavior-centred School (BCS) accreditation.
What you’ll learn
Master the 15 behavioral strategies and join the 1st global movement of Behavior-Centered Learning designers
Map lessons and school routines using the 5 Laws of Behavior to spot hidden friction points.
Diagnose attention, motivation, and ability barriers that block student progress.
Apply the 15 behavioral strategies to make lessons clearer, more engaging, and easier to follow.
Use behavioral principles to restructure activities, instructions, and classroom rituals.
Redesign existing modules using practical frameworks, demos, and case studies.
Who this course is for
Instructional Designers who want to make learning experiences more effective and engaging.
Educators (K–12/Higher Ed): Apply behavioral science to lessons, classrooms, and culture; qualify as BCS Champion.
Corporate Trainers and L&D professionals seeking to delivering training and driving organizational learning & performance
Prerequisites
No prerequisites.
The masterclass covers Level 1 (foundations) and Level 2 (learning design). Level 1 graduates get 40% off. Level 2 graduates, 50% off.
What's included
Live sessions
Learn directly from your instructors in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Free lesson
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Learn the behavioral science behind streaks and why they drive engagement and habit formation.
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Schedule
Live sessions
Wed, Mar 18
10:00 AM—11:30 AM (UTC)
Sat, Mar 21
10:00 AM—11:30 AM (UTC)
Wed, Mar 25
10:00 AM—11:30 AM (UTC)
Projects
Async content
Testimonials
- At Aoba, we've always believed that education should be alive, relevant, and centered around the learner. The BCS framework gives us the structure and language to take that belief further — turning innovation into something measurable, sustainable, and deeply embedded in our culture.
Chasen Stahl
Group Director of Innovation, Aoba Global Campusle - Just wrapped up 24 hours of behavioral science & UX design with Make it — and honestly, my brain may never recover… in the best way 😅🔥 From biases to gamification and ethical design, it was pure light bulbs going off, not just theory dumps. If you’re into designing learning that sticks, this is the real deal.”
Moe Ash
Founder and Learning Architect, the Catalyst