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Behavioral Science for Learning Design Masterclass

Cohort-based Course

Master the 15 behavioral strategies and join the 1st global movement of Behavior-Centered Learning designers

Behavioral Science for Learning Design Masterclass

Cohort-based Course

Master the 15 behavioral strategies and join the 1st global movement of Behavior-Centered Learning designers

Hosted by

Massimo Ingegno, Jai Bishop, Pavan Kumar, and Zac Fitz-Walter

Experts in behavioral science, game-based learning and education

Course overview

Describe the transformation students will have in your course

By the end of this program, you won’t just understand behavioral science—you’ll design with it. You’ll be able to spot barriers to learning, apply the 15 behavioral strategies, and redesign lessons, modules, or school rituals that are clearer, more engaging, and more effective.

You’ll leave with a certification in Behavior-Centered Learning Design, a practical toolkit you can use immediately, and the confidence to join a global movement of educators and instructional designers. Graduates also qualify as Behavior-Centered School Champions—the first step for schools pursuing the Behavior-centred School (BCS) accreditation.

Who is this course for

Instructional Designers who want to make learning experiences more effective and engaging.

Educators (K–12/Higher Ed): Apply behavioral science to lessons, classrooms, and culture; qualify as BCS Champion.

Corporate Trainers and L&D professionals seeking to delivering training and driving organizational learning & performance

Instructional Designers who want to make learning experiences more effective and engaging.

Educators (K–12/Higher Ed): Apply behavioral science to lessons, classrooms, and culture; qualify as BCS Champion.

Corporate Trainers and L&D professionals seeking to delivering training and driving organizational learning & performance

Prerequisites

No prerequisites.
The masterclass covers Level 1 (foundations) and Level 2 (learning design). Level 1 graduates get 40% off. Level 2 graduates, 50% off.

What you’ll get out of this course

Master the 15 behavioral strategies

and learn how to apply them to real learning contexts.

Build a portfolio of interventions (lesson plans, rituals, assessments)

you can showcase to schools, universities, or organizations.

Join the first global network of Behavior-Centered Learning Designers,

connecting with peers pioneering this approach worldwide.

Earn a certification in Behavior-Centered Learning Design

and qualify as a Behavior-centred School (BCS) Champion, the first step for schools on the BCS pathway.

What’s included

Live sessions

Learn directly from your instructors in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Sat 5/99:00 AM—10:30 AM (UTC)

Post-course

Becoming a Behavior-centred School (Accreditation)

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What people are saying

At Aoba, we've always believed that education should be alive, relevant, and centered around the learner. The BCS framework gives us the structure and language to take that belief further — turning innovation into something measurable, sustainable, and deeply embedded in our culture.

Chasen Stahl

Group Director of Innovation, Aoba Global Campusle

Just wrapped up 24 hours of behavioral science & UX design with Make it — and honestly, my brain may never recover… in the best way 😅🔥 From biases to gamification and ethical design, it was pure light bulbs going off, not just theory dumps. If you’re into designing learning that sticks, this is the real deal.”

Moe Ash

Founder and Learning Architect, the Catalyst

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Meet your instructors

Massimo Ingegno

Massimo has been defined as one of the world’s leading Behavior and Gamification Designers and has pioneered this field in Southeast Asia. Driven by the mission of making behavioral science more accessible and actionable, he has trained 2000+ design and business leaders and is currently advising the United Nations on behavioral science and AI. He is now spearheading the Behavior-Centered School movement, reimagining education as a system that empowers students and educators to design meaningful change.

Jai Bishop

Jai is an educator, designer, and learning innovator with decades of experience leading schools and developing inquiry-based curricula. At Aoba-Japan International School he integrates game-based learning, behavioral science, and teacher training, helping shape the foundations of the Behavior-Centered School movement.

Pavan Kumar

Pavan is an education strategist and leadership coach specializing in K–12 curriculum development, teacher professional development, and systems thinking. As Associate Director at Neev Academy, he leads the Teacher Education Network (NTEN), redefining standards and practices for teacher growth in India. A member of the NEP 2020 focus group, he bridges education policy and practice, and co-leads the Behavior-Centered School network to empower educators worldwide with behavioral science.

Zac Fitz-Walter

Gamification & Game Design Lecturer

A leading academic and practitioner in gamification, Dr. Fitz-Walter brings deep expertise in game design principles to create motivating and effective learning systems.

Game-based Learning, by Jai Bishop

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