Market Entry Roadshow

Expanding into a new city or country is more than booking flights and scheduling meetings. Success comes from entering a market with the right strategy, the right introductions, and the right momentum.

Throughout this tactical project, I'll serve as your operating partner, helping you design your market entry strategy and executing alongside your team to ensure every meeting, event, and opportunity contributes to measurable business outcomes.

Whether you're validating a new market, launching your U.S. presence, or accelerating commercial growth, we'll build a launch plan designed to generate customers, partnerships, and long-term market credibility.

• Build a market entry strategy and KPIs tailored to your growth objectives

• Identify and prioritize your highest-value prospects

• Secure meetings with customers, partners, investors, potential new hires

• Design and coordinate a multi-day business roadshow or event calendar

• Create opportunities through events and strategic introductions

• Generate press, podcast, and media visibility where appropriate

• Establish a repeatable foundation for long-term market growth

• Support with sourcing new hires in key markets if necessary

Typically, these projects last 3 - 6 months, but we can break down the project components into à la carte offerings that fit your business timeline.

We align on your business goals, target market, ideal customers, and success metrics.

Deliverables

• Discovery workshop

• Market assessment

• Launch objectives

• Success metrics

Together, we'll build your market launch strategy and roadmap.

Deliverables

• Launch strategy

• Target account list

• Partner ecosystem map

• Messaging refinement

• Roadshow plan

We open doors through targeted outreach, introductions, and relationship building.

Deliverables

• Customer outreach

• Partner introductions

• Investor introductions (if applicable)

• Meeting scheduling

• CRM management

Execute your roadshow with coordinated meetings, events, and on-the-ground support.

Deliverables

• Multi-day meeting schedule

• Event coordination

• Executive dinners or networking events

• On-site execution support

Extend your market presence through media, content, and community engagement.

Deliverables

• Media outreach

• Podcast placements

• Community introductions

• Speaking opportunities

• Launch campaign support

Measure results, identify opportunities, and build a plan for continued growth.

Deliverables

• Performance review

• Pipeline assessment

• Partnership opportunities

• 90-day growth roadmap

• International companies entering the U.S.

• Startups expanding into New York

• B2B technology companies

• Professional services firms

• Founders testing a new market

• Consumer product/service companies in the community-building phase

• Venture-backed companies preparing for commercial growth

Most market expansion firms deliver strategy or execution.

I do both.

Beyond building your launch strategy and executing it alongside your team, I also help extend your market entry through media, content, and strategic marketing campaigns that amplify your brand long after launch week.

Rather than handing you a presentation and wishing you luck, I work alongside your team to build the strategy, secure the meetings, coordinate the roadshow, and execute the plan from start to finish.

The goal isn't simply to visit a new market. You'll leave with qualified opportunities, strategic relationships, measurable commercial momentum, and the network, visibility, and media coverage needed to continue building your presence well beyond the launch itself.

If you're unsure whether you're ready for a launch, or just generally curious about what launching a new market entails, don't hesitate to reach out. I love supporting founders in their mission.

I'd be happy to chat and offer tips to support your company's growth!