Level Up Leadership Team

Cohort 1

Cohort 3

Cohort 2

What you'll learn:<ol><li>Define "good" before you write code. Evals are replacing prds.&nbsp;Learn the framework that&nbsp;tests judgement&nbsp;before launch.</li><li>Write behavior specs, not feature specs. AI doesn't execute instructions - it interprets them. Learn to&nbsp;encode judgment&nbsp;so your model does what you actually mean</li><li>Set your autonomy dial (live demo of real product). Make decisions to&nbsp;govern judgement&nbsp;- what AI controls and what humans control, using an autonomy map.</li><li>Q&amp;A&nbsp;(we answered a lot of questions)</li></ol>

No Vibes, Just Evals: Proven Frameworks for AI-Native PMs

Operations professionals who optimize processes and manage day-to-day business functions.

Broad professional audience — content relevant across many roles and functions.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Automating professional workflows with AI tools — productivity, operations, and task automation.

Become a real Claude Cowork builder and ship a custom skill in 1 day.

Sr Dir @Salesforce | ex-Microsoft AI

Shankha Dey

Sr Director PM @ Salesforce | ex-Microsoft Bing & Copilot | Columbia CS

Co-Founder & COO at Level Up | ex-Amazon

Jason P. Yoong

Co-Founder & COO at Level Up (fmr Amazon, VP at Dentsu, Startup - $8M seed)

Master Claude Cowork as a Non-Technical Pro

Principal TPM

Staff TPM 

Consulting Partner

Director Sales Operations & Planning

VP, GTM Strategy

Lead Business Analyst 

Data Scientist

Commercial Real Estate Broker

Director

IC Sales

Shankha "Shubho" Dey

Your First Automated Morning (Built Live)

Stop Asking Claude. Let Claude Work.

Salesforce

Microsoft

Goldman Sachs

McAfee

Amazon

Dentsu

IPG Mediabrands

Harvard Business Review

Techstars

If you're a realtor, marketer, consultant, or any other non-technical professional who's tried Claude but it doesn't feel like it's saving you real time, this is the course for you.The gap between output that looks right and output that is right is where most AI tools fail people. Your email drafter runs. It looks professional. But is it surfacing the right emails? Do the drafts sound like how you would reply to that person?AI Evals is the fastest growing skill in the world. This course applies that methodology (developed and refined since 2018 by Shankha) to your automations, in plain English.You will build 3-4 automations and apply a simple evaluation framework to each one. You define what good looks like before you build. You run it. You find the gap. You fix it. That's the loop that makes AI tools useful.This is a hands-on build something real workshop (101 level for those new to Cowork), with instructors live (not a passive webinar).Spots are limited to keep cohorts small.

You will leave with real working automations that save you time.

Three automations running on your real data

Skills connected to your real tools via MCP

An evaluation framework you can apply to any AI output

(Optional) custom Skill for your job

Direct instructor time that no larger future cohort will get

Intel Mac and Windows ARM64 are not supported by Claude. Instructors will use Mac

MacOS with Apple Silicon (M1 or later) or Windows 11 Pro x64

Visit claude.com/download. Not claude.ai (need the desktop app).

Prework setup (20min): Step-by-step guide provided.

Claude Desktop installed & Prework Setup (20min)

Advanced features (e.g. Cowork, Skills, Projects) require a paid plan.

Claude paid subscription (Pro or Max)

Non-technical operators and leads who want to use AI to automate workflows (to save time) and learn fast with a one-day hands-on workshop.

Non-tech professionals who know AI is critical to their business and want a hands-on 101 level (no jargon) workshop to get started.

AI-aware leaders who want to move from “Claude dabbling” to building a real Claude Cowork skill that saves time.

Co-Founder & COO at Level Up (Prev: Amazon, Dentsu, IPG, Startup - $8M seed)

Watch a live build: pull calendar/email/news, generate the briefing, and compare it to the manual work it replaces.

Build a 15-Min Morning Briefing Live, End-to-End

Clarify any open questions, and tell us what to cover in the workshop that would address your unique needs

Audience Q&A

Shift from prompting to autonomous AI workflows that complete tasks end-to-end without you in the loop.

Build AI Coworkers: Automate Work Without You

Identify the “Claude-as-search” mistake and adopt a better mental model that gets more value from the tool.

Stop Using Claude Like Search: The Right Mental Model

Same task, Chat vs Cowork, side by side comparison. No code or jargon.

Live demo

Building autonomous AI agent systems that take actions, use tools, and orchestrate multi-step workflows.

Learn directly from Level Up Leadership Team

Level Up Leadership Team

Workshops

Master Claude Cowork as a Non-Technical Pro

Lightning Lessons

Your First Automated Morning (Built Live)

Stop Asking Claude. Let Claude Work.

Resources

No Vibes, Just Evals: Proven Frameworks for AI-Native PMs