Leila Ergul Demir will make you think in GTM systems: spend to earn

I'm the founder of Partner UP, a Seattle-based GTM Engineering Studio, Clay Advanced Artisan Partner, and ZoomInfo Solutions Partner. We build the systems that connect the dollar you spend to the dollar you earn for B2B companies selling into enterprise accounts, from Series A to Fortune 500.

Before Partner UP, I spent 20+ years in enterprise sales at MTV, Microsoft, and Spotify, where I built Spotify's Turkish operation from zero and led Americas sales strategy through the IPO. I've run the motions GTM teams are now trying to systematize, and that shapes how I teach.

I run Clay Club Seattle and Istanbul, judge the Clay Cup, and have TA'd Clay cohorts. My lessons are for GTM enthusiasts, reps, marketers, and RevOps leaders who want to run GTM as one system, not separate functions.