
Laura Beaulieu
3x VP Marketing
Most people's AI agents sound like everyone else's.
Not because the tools are bad. Because every new conversation, the agent starts from zero. No context. No voice. No clue who the audience is.
The fix is one file: your CLAUDE.md. A briefing every Claude Code agent reads before it works. Every time. Your brand, ICPs, voice, banned words, guardrails.
I made a visual guide: what it is, the 6 sections every file needs, and the mistakes that make yours useless.
If your AI copy still sounds generic, this is why.
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