Turn UX Research Into Aligned, Actionable Content Decisions
Theresa Putkey
Content strategist with 20+ years
Methodology, frameworks, and confidence for content professionals
UX and content strategists often produce disconnected research, artifacts, and decisions, resulting in personas and user journeys that fail to articulate content needs. Research flies under the stakeholder radar. In the era of economic and workplace upheaval, we need to show more value and more confidently advocate for content and user research.
This course is for mid‑career content strategists and UX researchers who need practical and tested frameworks. You'll learn how to integrate content requirements into research, research insights into content decisions, and engage business stakeholders in evidence-based content ideation.
What you’ll learn
You’ll get hands-on practice applying methods. You’ll leave with a repeatable approach and understanding the “why” behind the methodology.
Translating research insights into content needs
Facilitating content alignment with stakeholders
Review in-class or in "office hours" with the instructor
Task-to-content mapping
Mini-alignment workshop framework
Evidence-based content prioritization matrix
Create content-informed personas and user journeys
Make (or contribute) to a content-informed user research plan
Produce a content plan to meet user and stakeholder needs and goals
Learn directly from Theresa
Theresa Putkey
Content strategy consultant with expertise stakeholder engagement.
Who this course is for
Content strategists with frustrations and failures in their work
UX researchers whose work gathers dust and makes little impact
Mid-career professionals with 5-10 years of experience
Schedule
Live sessions
1-2 hrs / week
Sat, May 9
6:30 PM—8:00 PM (UTC)
Sat, May 16
6:30 PM—8:00 PM (UTC)
Sat, May 23
6:30 PM—8:00 PM (UTC)
Projects
1-2 hrs / week
Async content
1 hr / week
$349
USD