The 14-Day Drop-Off Map

Many people sign up, but far fewer pay. This map helps you find where the gap opens up, between what your marketing promises and what people experience in your product.

• Find where you lose them: a simple table to track how many people reach each step, from sign-up to payment, using your own numbers.

• Spot your biggest leak: see which stage (Capture, Activation or Conversion) loses the most people.

• Hear why they left: the questions to ask the people who stopped, so you understand the reason, not just the number.

This isn’t just a PDF. It’s the starting point for my workshop. Bring your map to the session, and we’ll work through your Capture, Activation and Conversion sails together.