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Getting Ready for the Agentic Web - Roadmap for agentic commerce startegy

Julekha Khatun

Product & Technology Executive

Getting Ready for the Agentic Web: Roadmap for Agentic Commerce Strategy.

The truth is, the web is changing. It’s becoming ‘Agentic.’ Soon, machines will be buying from machines. This course matters because it is the only program designed to help you build the ‘Engine’ that talks to those machines. It’s about taking control of your brand’s future before the algorithms decide it for you. We are going to spend four live sessions turning your ‘Store’ into an ‘Agentic Growth Engine.’ No fluff. Just ROI, Governance, and Authority.

What you’ll learn

"Hero Product." We will transform it from a static page into an Agentic Asset that defends its own margin and sells itself 24/7.

  • Find your "Quick Wins" using the Value vs. Effort Matrix.

  • You will cut through the AI noise to identify the specific "Quick Wins" that yield the highest ROI for your E-commerce operations.

  • Master AX (AI Experience) Dominance

  • You will build a Discovery Taxonomy that ensures your products are cited and recommended by LLMs like Perplexity and ChatGPT.

  • Scale Without Headcount: implement Human-in-the-Loop guardrails

  • You will shift from manager to architect by writing Agent "Job Descriptions" that transform AI tools into reliable, autonomous digital staff

  • Board-ready ROI modeling and risk policies.

  • You will translate technical AI potential into the hard financial language that CFOs and Founders demand

Learn directly from Julekha

Julekha Khatun

Julekha Khatun

Contact

Product Executive with experience leading multiple major digital transformation

Nike , Deloitte (Google, Ulta Beauty, PVH, Target, United Airlines)
Nike
Deloitte
Google
United Airlines

Who this course is for

  • E-commerce Founder: Scaling is stalled. You need an automated growth engine to bypass management ceilings and scale profit, not staff.

  • Director: Traffic is vanishing to AI search. Pivot from SEO to AX Strategy to stay discoverable and ensure LLMs cite your brand daily

  • Ops Lead: You manage bloated stacks and manual flows. Replace app-bloat with autonomous agents that deliver measurable ROI and board results

Prerequisites

  • E-commerce Core Knowledge

    A solid grasp of your current unit economics (CAC, LTV, Contribution Margin) and existing tech stack (e.g., Shopify, Klaviyo).

  • Data Access:

    Ability to access your store’s product data or discovery metrics for the Day 2 Taxonomy workshop

  • "Single-Product" Requirement

    Bring one flagship product to audit. We will live-build its Discovery Taxonomy to ensure AI agents find and recommend it to your customers.

Course syllabus

Week 1

Mar 17—Mar 22

    Mar

    19

    Day 2- Protocol Economy (AX Strategy)

    Thu 3/194:00 PM—5:30 PM (UTC)

    Mar

    17

    Day 1- Strategic Assessment and High value use case identification

    Tue 3/174:00 PM—5:30 PM (UTC)

    Mar

    20

    Office hour

    Fri 3/204:00 PM—4:30 PM (UTC)

Week 2

Mar 23—Mar 26

    Mar

    26

    Day -3: Managing Digital Employees

    Thu 3/264:00 PM—5:30 PM (UTC)

    Mar

    24

    Day 4: Economics & Governance.

    Tue 3/244:00 PM—5:30 PM (UTC)

Schedule

Live sessions

2 hrs

    • Thu, Mar 19

      4:00 PM—5:30 PM (UTC)

    • Tue, Mar 17

      4:00 PM—5:30 PM (UTC)

    • Fri, Mar 20

      4:00 PM—4:30 PM (UTC)

student selects their top-selling or most complex item for this session

1 hr

You implement the strategies discussed on session with one of your Hero Product/ top-selling or most complex item (e.g., a $500 ergonomic desk, a specialized skincare system, or a high-end coffee machine).

Async content

1 hr

Frequently asked questions

$900

USD

Mar 17—Mar 26
Enroll