B2B Offer Design: The Packaging Skill That Makes or Breaks Any GTM Strategy
Jose M Bermejo
Closing By Design, Clarity Strategist
The final GTM skill. Where positioning, pricing, and pitch convert—or die.
Positioning, JTBD, GTM strategy—all useful. I use them all myself!
But none of them tell you what exactly put in front of the buyer.
That's offer design: The skill to turn complexity into a package of value that accelerates deals.
Most courses teach you how to think about your market. This one teaches you how to package for it. It's the gap nobody's filling—and it's where revenue actually happens.
Why this matters for your career: The offer is the hinge between product and revenue. Master this, and you stop being "the idea person" and start being the one who impacts sales. Founders, product marketers, GTM leads who get this become indispensable.
What you'll build in 2 days:
Day 1: Principles + Tear-Down. You'll learn why buyers really say no (hint: risk, not value), then rip apart real offers to see what's broken.
Day 2: Rebuild + Pricing. You'll design your Front Offer (low-risk entry), Expansion Offer (full value capture), and pricing model.
Then: 1:1 Gravity Offer™ Lab. I'll pressure-test your offer and packaging thinking.
You leave with a market-ready offer and a system to package value wherever you go —not theory.
This is for B2B high-ticket or complex products/services.
What you’ll learn
The Gravity Offer™ OS — a repeatable system to package any B2B product or service so buyers say yes faster.
The Buyer Risk Framework: Why buyers really say no. The behavioral science of loss aversion applied to B2B deal structure.
Land + Expand Package Architecture: How to break complex products into a low-risk entry point that lands accounts—then expand to full
I've created the Gravity Offer™ OS after selling and packaging +200 B2B offers ranging from $1K to $500K, both in consulting and software.
The repeatable system to package any B2B product/service/capability.
Identify the hair-on-fire pain that unlocks budgets
Isolate the ONE use case that proves you work fastest
Design a low-risk entry that makes "yes" feel safer than "no"
The Gravity Offer™ OS: diagnose, tear down, rebuild any offer
Pricing architecture that converts AND protects margin
Custom GPT loaded with templates to complete your go to market strategy: messaging, pitch, proposal, guarantee.
Learn directly from Jose
Jose M Bermejo
Founder @ Offer Design Co. | 15+ years in the trenches as COO/CRO & CEO Advisor
Who this course is for
GTM leaders who need strategy to land. You've got the GTM frameworks. You need the execution layer—the offer that makes them work.
Product marketers who own packaging. You've read the positioning books. Now, you want to own the skill that actually moves revenue.
Founders & owners (re)building their GTM strategy. You have a great product, skill or capability. You need to package it to move deals fast.
What's included
Live sessions
Learn directly from Jose M Bermejo in a real-time, interactive format.
2 Live Sessions (6 hours total)
Not lectures. Workshops. You'll tear down real offer, build your own and systematize packaging.
The Gravity Offer™ OS
The complete system I use to accelerate deals for my B2B clients: framework, diagnosis tools, rebuild process. Use it on every product you touch.
1:1 Gravity Offer™ Lab
I will pressure-test your offer / package personally. Ask Me Anything.
Custom GPT with GTM Templates
Pitch structure. Proposal framework. Guarantee language. Pricing models. Build every asset you need—forever.
Session recordings
Lifetime access to both sessions.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
2 live sessions • 8 lessons
Week 1
Feb
24
GRAVITY OFFER™ FOUNDATIONS + TEAR DOWN
GRAVITY OFFER™ FOUNDATIONS + TEAR DOWN
Feb
24
PACKAGE REBUILDING, PRICING & RISK-REDUCTION STRATEGIES
GRAVITY OFFER™: PACKAGE REBUILDING, PRICING & RISK-REDUCTION STRATEGIES
1:1 GRAVITY OFFER™ LAB (Scheduled After)
Free resources
Schedule
Live sessions
8 hrs
Tue, Feb 24
4:00 PM—7:00 PM (UTC)
Tue, Feb 24
4:00 PM—5:00 PM (UTC)
Testimonials
I can't recommend Jose enough. His deep experience in operational and strategic decisions helped our product marketing, innovation and marketing teams make product marketing decisions in alignment. He diagnosed the real market opportunity, gathered the data to make the decisions and brought massive clarity on our product offerings.
Julie Taylor
VP of Marketing, Confidencial.ioJose made us realize we'd been packaging the wrong problem. We pivoted the offer—went from 0 to 30 pilots in month one!! His simulation approach and 1:1 gave me the confidence to commit fully with the new offer. He should charge more!
Karan Singh
CEO @RevVue (revvue.ai)Excellent and practical workshops! Jose provides a great framework and pro tips. What you learn is applicable well beyond the examples covered. Jose is a wonderful and knowledgeable instructor. I got a ton of value - highly recommend!
Michael Applebaum
Product Marketing ConsultantJose is getting us unstuck at every step of our reorganization and systems-building phase. By making bold, radical candor questions, he helps our executive team realize if we're making the right choices, and if we're optimizing them for performance, from revenue to operational decisions. Don't just join his programs, hire him as your Advisor!
Brendon Macdonald
Digital Smile Design CEOI worked with Jose 1:1 and I tripled my closing rate in less than 1 month. From 1-2 deals /week to 1 deal / day.
Akio Aida
Agency Owner, Founding AE @ Grammarly EnterpriseAbsolutely eye-opening! Our offer was broken. Jose diagnosed it in one session. The fix took just two weeks. The live sessions are where it clicks: you're applying the system in real-time and getting immediate coaching with radical candor.
Bernard Mouton
Co-Founder Layer 9 Labs [PaaS / SaaS]
Hear From High-Performing Leaders Who Work With Me
Real CEOs, founders & executives share how I changed their lives
Frequently asked questions
$897
USD
2 cohorts