Joris Groen

Cohort 2 (NL)

Cohort 1

Cohort 3

After this course, you'll use data and proven influencing psychology to design LLM-based chatbot conversations that drive business outcomes.

UX & AI Lead | Ex Booking.com

Booking.com

Mercedes-Benz

bol.com

Vodafone

KLM Royal Dutch Airlines

UX & AI Lead | Behavioural Psychologist | Best-Selling Author | Ex. Booking.com

Thanks to LLMs, chatbots are finally helpful. But they can do more than just answering questions.Teams are already using conversational AI to close sales, prevent cancellations, drive sign-ups, boost self-service, collect reviews, share data, and change behaviour in the real world. If your chatbot has a goal beyond answering questions, this course is your shortcut to developing AI conversations that influence, engage, and convert.You'll learn how to apply behavioural psychology to AI assistants, the same science behind every great salesperson, interviewer, or negotiator, all within a clear ethical framework for where to draw the line.You'll apply Conversational UX principles to remove friction, and use LLM capabilities to personalise every conversation based on context, needs, and what resonates with each individual user.You'll also learn how to measure what matters, run meaningful A/B tests, and continuously optimise your chatbot's performance over time.Everything you learn is applicable to any conversational AI platform. You'll get practical frameworks, checklists, real examples, and a bot tool to practise on, supported by hands-on assignments, live feedback, and 1:1 coaching.

Drive growth by applying influencing psychology to conversation design

Apply influencing psychology to conversational AI

Design the structure of persuasive conversations

Orchestrate 1:1 personalised persuasion using LLM capabilities

Test, measure and optimise your persuasive AI

Product owners and conversation designers building AI assistants with a conversion goal.

Chatbot owners who already have a bot live and know it can do more than answer questions, but aren't sure how to design for influence.

Growth and marketing professionals using conversational AI as a channel to drive measurable business outcomes beyond customer support.

How to Design AI Assistants That Convert

UX & AI Lead | Behavioural Psychologist | Best-Selling Author | Ex-Booking.com

Design conversations that drive measurable outcomes like sales, retention, data capture, and self-service.

Develop LLM-based chatbots that influence user behavior

Learn from real-life case studies how to engage users, build trust, reduce friction and motivate desired behaviors.

Apply influencing psychology to conversation design

Use my proven framework to combine user data and real-time need assessment for 1:1 persuasion at scale.

Orchestrate 1:1 personalized persuasion

Zo motiveer je jouw gebruikers met bewezen gedragswetenschap

UX Psycholoog | Auteur van Best-Seller 'Online Invloed' | Ex-Booking.com

Na 25 jaar UX ervaring bij succesvolle websites onthul ik welke van de honderden technieken echt je conversie verhogen.

De 7 overtuigingsprincipes die echt werken.

Als UX designer kan je motivatie tijdens de klantreis versterken. Bekijk hoe succesvolle sites dit slim aanpakken.

Laat je inspireren door winnende cases.

Ontdek hoe je als individu of als team met Ideation Canvases (Miro/Figjam) en GenAI tot de meest persuasive ideeën komt.

Learn directly from Joris Groen

Joris Groen

About Joris

Courses

How To Design AI Assistants That Convert

Lightning Lessons

How to Design AI Assistants That Convert

Zo motiveer je jouw gebruikers met bewezen gedragswetenschap