Product strategy & AI advisory
Jonathan Waddingham
Product & AI leader turning AI ambition into shipped products and stronger teams
Turn product and AI ambition into practical results
Whether you’re exploring AI, refining strategy, improving growth, or tackling a difficult product decision, I bring 20 years of product leadership experience to help you move faster with confidence.
Typical ways I help
Product strategy, prioritisation and roadmap decisions
AI opportunities, experimentation and responsible adoption
Product discovery and customer insight
Growth, conversion and retention challenges
Product team coaching and leadership support
Workshop facilitation and strategic planning
Why work with me?
Former Chief Product Officer at Lightful
Built and launched multiple AI-powered product features
Scaled JustGiving Crowdfunding from £0 to £100m+ raised
20 years leading products, teams and digital innovation
Trusted by startups, scale-ups and mission-driven organisations