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Master Strategic Business Acumen to Maximize Your Design Impact
⭐️9.8/10 Rating ⭐️Top 7th design course on Maven ⭐️ 3 cohorts annually ⭐️ 20 students per cohort ⭐️ 1-1 support ⭐️ Weekly feedbacks
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Many designers face these challenges:
👉🏽 Hesitating to contribute to business strategy discussions
👉🏽 Hitting a career ceiling despite strong design skills
👉🏽 Struggling to communicate design value to business stakeholders
This course bridges the gap between design craft and business strategy. Beyond strategy, you'll gain fresh mindset and communication skills to stand out in the game of business.
With the growth of AI replacing repetitive craft skills, now it's the time to become the strategic creative orchestrator every organisation needs.
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💬 "This is by far, one of the best courses I've taken about combining business with design."
Principal Product Designer @Meta / Ex-Doordash
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Tap into the real live MBA strategies and success frameworks I've used to helping companies to secure millions in funding and grown my multi-6-figures side hustle businesses.
Outcome from Alumni:
+ 72% higher confidence connecting design to business outcomes
+ 68% higher confidence in strategic decision-making
+ 56% higher confidence in business storytelling skills
What you’ll learn
Identify strategic decisions. Breakdown business goals to project initiatives. Connect design to business. Communicate ideas effectively.
Navigate business landscapes with confidence and contribute to strategic discussions using the language of business.
Develop confidence in understanding how businesses operate, grow, and make strategic decisions across the eco-system.
Shift from an executional designer to a business strategist. Apply new skills to identify growth opportunities and strategic directions.
Learn to identify and measure design's impact on key metrics, enabling you to shape design impacts at an organizational level.
Apply effective business frameworks to break down complex business goals into measurable design initiatives.
You'll learn to connect design decisions to revenue and growth opportunities from multiple paths, even when the metrics are out of reach.
Master quantifying and communicating design's business value through ROI prototyping.
Build data-backed design rationales that resonate with stakeholders.
Apply effective research and design evaluation methods to suit any budget, product type or business model.
Sell your design with proven business pitch frameworks you can apply to any project right away.
Confidently communicate the value of design and business decisions with everything learnt from this course.
Uplift your confidence to influence and lead through effective communication techniques - pitch, structure, voice, presence.
Learn directly from Jacalin
Jacalin Ding
Product Design Leader | 2x Business Founder | Coached 10,000+ Designers
Who this course is for
Growth Designers
Infuse strategic business thinking into your process, lead and inspire your team through trends, strategy and execution.
Senior Designers
You've mastered craft-focused skills and ready to lift up business acumen and communication skills to 10x your influence.
Design Consultant
Gain confidence in decision-making for any business growth stages, become the invincible strategic design partner.
What's included
Live sessions
Learn directly from Jacalin Ding in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
60+ engaging self paced lesson videos
Watch weekly module materials at your own pace before joining live collaborative calls to put new knowledge in practise. Professionally edited, easy to digest with practical examples and sprinkles of humour along the way✨
Two weekly live lectures
1x Weekly lecture/workshop to unpack module of the week. 1x Learning review calls to reflect on assignment approach and feedbacks
30+ Frameworks, Templates and Scripts
Proven business frameworks, scripts and templates that you can apply to your day to day project and presentations.
Bonus modules
"Strategic Career Planning" to access at your own pace.
Free Cohort Retakes
Rejoin any future cohorts at no additional cost to reinforce what you've learned.
Unlimited 1-1 during the cohort
Access to instructor support whenever you need
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate + Linkedin credential
Earn an official Certification of Completion verifying your mastery of Strategic Design Career Accelerator completion.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
7 live sessions • 32 lessons • 6 projects
Week 1
Feb
20
Course Kick off + Meet & Greet 👋🏽
Week 2
Feb
27
Module 1 - Mastering Business Acumen
Module 1: Mastering Business Acumen
Free lesson
Level Up Your Design Career Beyond Senior
Paths Beyond Senior Designer
Personal transformation stories, and moments of clarity that revealed the traditional design path wasn’t enough
Shift From Execution to Strategy
How to align your work with organisational goals as a Design Manager or Principal IC
Skill-Stacking For Success
Learn the "critical" skills, from building systems-thinking habits to mastering communication techniques
Schedule
Live sessions
2 hrs / week
End of the week: Module lecture and workshop | Beginning of the week: Learning review and reflection
Fri, Feb 20
11:00 PM—12:00 AM (UTC)
Fri, Feb 27
11:00 PM—12:15 AM (UTC)
Mon, Mar 2
9:30 PM—10:30 PM (UTC)
Self paced content
1 hr / week
Watch module lessons at your own pace before weekly live session to put new learnings into practise.
Weekly assignment (optional)
1-2 hrs / week
Highly encouraged and optional. Instructor project approach share back. Receive detailed feedback from instructor.
Success stories
- This is by far, one of the best courses I've taken about combining business and design. I've spent a lot of time and money in so many courses and this one has it all, plus the amazing experience of Jacalin! She is one of the most intelligent, knowledgeable and approachable persons I know. Highly recommend the course!
Paulina Galindo 🇺🇸
Principal Product Designer @Meta | ex-DoorDash | Ex-Linkedin - Jac, you made this course fun and enjoyable to attend. I personally valued your holistic approach to what you taught and provided valuable information not just for our design careers but for life.
Nikki Beckman 🇺🇸
Senior Product Designer @ Paramount | CBS Sports This course was more than I could have asked for. I highly recommend this course to those who want to be in the top small % of the best Product Designers in the world!
Sophie Matrai 🇦🇺
Senior Product Designer @Atlassian- Jac's approach to measuring design value and communicating with stakeholders is inspiring. She has taught me to analyse challenges beyond design. One quote from her that has shifted how I solve problems since the beginning of my career is "A great designer always thinks like a business designer".
Man Hin Ma 🇦🇺
Senior Product Designer | Zip | ex-Eucalyptus - I loved learning from Jac. She was an absolute legend - making sure our class was always engaged and went out of her way to make the class time productive, fun and of course very relevant. Jac also kept the learning pace at a good rate. Can’t thank her enough for such a valuable learning experience!!
Aneka Reid 🇦🇺
UX Manager | My Muscle Chef - I see Jacalin as a role model for designers - always learning, curious and passionate. She generously shared her knowledge, resources and inspiration to help me grow into a more impactful designer.
Michelle Ou 🇦🇺
Human-Centred Designer | Inclusive Design Practitioner | Design Mentor
Cohort Learning Outcomes
Frequently asked questions
Save 25% until midnight PT
$980
USD
2 cohorts