Future-Proof Your Design Career: AI-Powered Strategy + Business Storytelling
⭐️9.8/10 Rating ⭐️Top 7th design course on Maven ⭐️ 3 cohorts annually ⭐️ 20 students capacity ⭐️ 1-1 support ⭐️ Weekly feedbacks
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Many designers face these challenges:
👉🏽 Hesitating to contribute to business strategy discussions
👉🏽 Hitting a career ceiling despite strong craft skills
👉🏽 Struggling to communicate design value to business stakeholders
This course transforms you from executor to strategic partner. Beyond business acumens, learn to apply AI tools across strategy, evaluation and to increase your business confidence.
With AI handling repetitive craft, the designers who advance are those equipped with business knowledge, make strategic decisions, and drive business outcomes.
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💬 "This is by far, one of the best courses I've taken about combining business with design."
Principal Product Designer @Meta / Ex-Doordash
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Tap into the real live MBA strategies and success frameworks I've used to helping companies to secure millions in funding and grown my multi-6-figures side hustle businesses.
Outcome from Alumni:
+ 72% higher confidence connecting design to business outcomes
+ 68% higher confidence in strategic decision-making
+ 56% higher confidence in business storytelling skills
What you’ll learn
Use AI to strengthen strategic thinking. Gain trust as a business partner. Make confident strategic decisions. Communicate design's value.
Build confidence speaking the language of growth, profit, positioning, and trade-offs
Use AI to accelerate strategic analysis, trend validation, and opportunity mapping
Decode business models to identify where design creates strategic advantage
Connect design initiatives to measurable business outcomes using proven frameworks
Map how design impacts across revenue, operations, and customer value
Make strategic trade-offs confidently, even when metrics aren't clear-cut
Quantify design's business value through ROI prototyping and evaluation methods
Build rationales backed by data that resonate with finance and executive stakeholders
Create feedback loops that demonstrate design impact over time
Build bulletproof business cases that connect design decisions to revenue
Master communication techniques that build trust and executive presence
Lead strategy conversations and gain new level of confidence to excel your career
Learn directly from Jacalin
Jacalin Ding
Product Design Leader | 2x Business Founder | Coached 10,000+ Designers
Who this course is for
- Growth Designers
Feel lost when executives talk strategy, market fit, or ROI.
Need to develop strategic thinking with AI tools
Senior Designers
Tired of being "just" the designer.
Your craft is great but struggle to get promoted or trusted with strategic decisions.
Design Consultant
Need confidence across business models and growth stages.
Want to communicate design value clearly to earn client trust.
Prerequisites
This course is NOT for:
Junior designers. Learning AI production tools like (Cursor, Lovable..etc).
Time allocation weekly:
3-4 hours including self learning, assignment, live sessions
What's included
Live sessions
Learn directly from Jacalin Ding in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
60+ engaging self paced lesson videos
Watch weekly module materials at your own pace before joining live collaborative calls to put new knowledge in practise. Professionally edited, easy to digest with practical examples and sprinkles of humour along the way✨
Two weekly live lectures
1x Weekly lecture/workshop to unpack module of the week. 1x Learning review calls to reflect on assignment approach and feedbacks
30+ Frameworks, Templates and Scripts
Proven business frameworks, scripts and templates that you can apply to your day to day project and presentations.
Bonus modules
"Strategic Career Planning" to access at your own pace.
Free Cohort Retakes
Rejoin any future cohorts at no additional cost to reinforce what you've learned.
Unlimited 1-1 during the cohort
Access to instructor support whenever you need
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate + Linkedin credential
Earn an official Certification of Completion verifying your mastery of Strategic Design Career Accelerator completion.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
7 live sessions • 35 lessons • 6 projects
Week 1
Feb
20
Course Kick off + Meet & Greet 👋🏽
Week 2
Feb
27
Module 1 Live - AI Strategy Sprint
Module 1: AI-Powered Business Strategic Discovery
Free resource
Cash Flow Reality: How to Design What Ships
How Business Goals Drive Priority
Understand how revenue, cost, and cash flow shape what gets funded.
Inside a PM’s Decision Process
The real framework PMs use to green-light, delay, or kill work.
Why Company Stage Changes Everything
See why a design gets approved in a corporate but cut in a scale-up, with examples from both co-hosts.
Three Actions You Can Take Today
Practical steps to link your work to outcomes and spot projects likely to ship.
Schedule
Live sessions
2 hrs / week
End of the week: Module lecture and workshop | Beginning of the week: Learning review and reflection
Fri, Feb 20
11:00 PM—12:00 AM (UTC)
Fri, Feb 27
11:00 PM—12:15 AM (UTC)
Mon, Mar 2
9:30 PM—10:30 PM (UTC)
Self paced content
1 hr / week
Watch module lessons at your own pace before weekly live session to put new learnings into practise.
Weekly assignment (optional)
1-2 hrs / week
Highly encouraged and optional. Instructor project approach share back. Receive detailed feedback from instructor.
Testimonials
- This is by far, one of the best courses I've taken about combining business and design. I've spent a lot of time and money in so many courses and this one has it all, plus the amazing experience of Jacalin! She is one of the most intelligent, knowledgeable and approachable persons I know. Highly recommend the course!
Paulina Galindo 🇺🇸
Principal Product Designer @Meta | ex-DoorDash | Ex-Linkedin - Jac, you made this course fun and enjoyable to attend. I personally valued your holistic approach to what you taught and provided valuable information not just for our design careers but for life.
Nikki Beckman 🇺🇸
Senior Product Designer @ Paramount | CBS Sports This course was more than I could have asked for. I highly recommend this course to those who want to be in the top small % of the best Product Designers in the world!
Sophie Matrai 🇦🇺
Senior Product Designer @Atlassian- Jac's approach to measuring design value and communicating with stakeholders is inspiring. She has taught me to analyse challenges beyond design. One quote from her that has shifted how I solve problems since the beginning of my career is "A great designer always thinks like a business designer".
Man Hin Ma 🇦🇺
Senior Product Designer | Zip | ex-Eucalyptus - I loved learning from Jac. She was an absolute legend - making sure our class was always engaged and went out of her way to make the class time productive, fun and of course very relevant. Jac also kept the learning pace at a good rate. Can’t thank her enough for such a valuable learning experience!!
Aneka Reid 🇦🇺
UX Manager | My Muscle Chef - I see Jacalin as a role model for designers - always learning, curious and passionate. She generously shared her knowledge, resources and inspiration to help me grow into a more impactful designer.
Michelle Ou 🇦🇺
Human-Centred Designer | Inclusive Design Practitioner | Design Mentor
Cohort Learning Outcomes
Frequently asked questions
$980
USD
2 cohorts