Irewole Akande helps engineers see entrepreneurship as an option.

I learned so much from taking this course. Not only does it offer excellent learning materials and hands-on workshops, but it is also extremely well organized and thoughtfully run. I would highly recommend it to anyone who is starting a business or looking to take their existing business to the next level.

I came into this course thinking I already had Taru pretty figured out. The business was already live, we had a real client, and we already had a website, so I honestly expected to move through the validation part pretty quickly and get to the more exciting stuff. That definitely did not happen, and looking back, I think that was a good thing. What Actually Stood Out to Me The pricing exercise was probably the most valuable part of the entire course for me. I went into it thinking my margins were good. On the two events we looked at, I was seeing margins around 65% to 78%, so I felt pretty confident about the numbers. Then we actually accounted for my time, and that changed everything. It made me realize that I had been looking at profitability without fully accounting for my own time and effort. The biggest question wasn’t whether people wanted the service. It was more about viability and capacity, and whether the business could actually grow profitably. That was much more useful to me than simply getting confirmation that the business was a good idea. How the Process Felt The process itself was definitely a learning curve, but in a good way. The course is very technical and structured, with terminology, frameworks, scoring, and business analysis that I had not necessarily worked with before. It introduced me to a different way of thinking about the business and gave me tools to look at Taru from a much more analytical perspective. As I worked through each stage, I started to see how all the pieces connected and developed a new school of thought around how I evaluate the business. I’m not just thinking about whether something looks good or whether I can execute it. I’m thinking about the evidence behind the idea, the economics, the customer, and whether the business can realistically support it. That shift in perspective was one of the most valuable parts of the course for me. My Biggest Takeaway I came into the course thinking I needed a brand refresh. I’m leaving with something much more useful: a better understanding of what Taru actually needs to work on. I identified a real issue with how I was pricing my time, got a clearer picture of where the business is strong and where it needs work, and caught things in my own brand that I probably would have overlooked. The process can be uncomfortable, especially when you’re already attached to your business and feel like you have most of it figured out. But I think that’s also what makes it valuable. I’d rather find the uncomfortable stuff now while I’m still building than after Taru is much bigger and those problems are more expensive to fix. If you’re thinking about joining USL, I’d say come into it ready to learn, be challenged, and look at your business from a perspective you may not have considered before. You may come in thinking you already know your business inside and out, but the process can uncover things you didn’t realize you needed to look at. For me, that was the real value. I didn’t just leave with ideas for Taru. I left with a stronger way of thinking about the business and a better foundation for where I want to take it next.

Transparency - The course offers an exceptional level of openness. Getting an inside look at real processes, including active deals, ongoing conversations, and the losses taken along the way, builds a deep level of trust. It's rare to see that much of the real picture, and it makes the lessons far more credible and practical. Genuine care - Irewole takes a direct approach, and it's clear there's real care for the members in the cohort. That sincerity makes it easy to reciprocate and to show up ready to do the work.

This class is highly valuable and I'd recommend it to anyone who has a business idea and wants to use AI to refine it and ensure they're putting out the best possible offer.

Irewole Akande is a great instructor and would recommend his teaching methods to anyone looking to upskill and confidently build a business/product using AI. It didn't matter what background one had, his practical examples and added hands-on building clinics were extremely helpful (especially for visual learners). The course was very well structured, and expectations set from the beginning. He challenged my way of thinking and encouraged me to approach problems from a different perspective. Overall, a great learning experience seeing how easily an idea can turn into a business/product using AI.