Digital asset

The Startup Lifecycle (eBook): The Definitive Guide to Building a Startup from Idea to Exit

Gregory Shepard

Gregory Shepard

12 exits | Author of The Startup Lifecycle | Helping founders from idea to exit

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About the book

Most startups fail, and usually for predictable reasons. In The Startup Lifecycle, Gregory Shepard distills decades of building, scaling and exiting companies into the Startup Science Lifecycle: seven clear phases every founder moves through, from idea to exit.

Inside, you'll work through all seven phases:

  1. Vision and North Star, including how to focus on your endgame from day one

  2. Prototype and Product

  3. Go-to-Market

  4. Standardizing for Competitive Advantage

  5. Optimization

  6. Growth

  7. Exit

You also get Gregory's take on why Silicon Valley thinking leads so many founders astray, and where, when, why and how startups fail.

You'll receive the complete digital edition (PDF) as an instant download.

$12.95

USD

The seven-phase roadmap for building a startup from idea to exit. Instant digital download.