
Adam Griffin
I coach leaders through the jump from doing the work to leading the people.
You were the best on the team. So they made you lead it.
Then the job changed underneath you, and nobody explained how. You used to be rewarded for doing the work yourself. Now you're rewarded for making the people around you better at it. Those are different jobs. They ask for a different version of you, and most new managers never make that shift on purpose. They drift into a blurry hybrid of the old role and the new one, do neither well, and spend a year wondering why it's so much harder than it looked.
The first 90 days are where that gets decided. This toolkit is five tools for that window, the work of becoming the leader your team needs, not a list of tactics.
The single biggest reason new managers struggle isn't lack of skill. It's that they keep operating like an individual contributor after the job has fundamentally changed.
As an IC, you were rewarded for doing. For having the answer. For being the one who delivered.
As a leader, you're rewarded for something entirely different: making the people around you better at doing those things. That takes a different identity, not just different behaviors. This tool forces you to name the shift explicitly, the thing most leaders never do. So they drift, default, and end up in a hybrid that serves neither role.
New managers underestimate how much their time allocation has to change. They mean to do leadership work, then spend most of the week on the hands-on work they were promoted for, doing what they're fastest at.
The Energy Audit makes the gap visible. You can't fix what you can't see.
Your team is trying to figure out how to work with you. They're watching for signals. They're making assumptions. Most of those assumptions are wrong; not because they're bad observers, but because people project their experience of past managers onto new ones.
The User Manual short-circuits that process. It tells your team exactly who you are, how you work, what you expect, and how to get the best out of you. It creates psychological safety because it removes ambiguity.
It also forces you to get clear on these things yourself, which is valuable regardless of whether you ever share it.
Leadership pressure will come fast. Your manager will want results. Your team will want support. The organization will want output. Without clarity on what you're actually building toward and what you stand for, you'll get pulled in every direction and end up somewhere you didn't choose.
The Compass is your orientation tool. It answers: what kind of leader am I trying to become, and what does my team need to look like in 12 months?
The first 90 days break into three distinct phases. Each has a different primary job.
Days 1–30: Listen and Learn
Days 31–60: Define What Great Looks Like
Days 61–90: Hold the Bar
This Action Plan will give you concrete questions to answer and tasks to complete for each phase, helping you tangibly move forward as a leader each and every week.
$39
USD
The first 90 days either set you up for success or haunt you for two years. This is the framework no one handed you.