3 Weeks
·Cohort-based Course
Learn how to confidently launch and grow a fulfilling independent consulting, advisory, or fractional practice.
3 Weeks
·Cohort-based Course
Learn how to confidently launch and grow a fulfilling independent consulting, advisory, or fractional practice.
TRUSTED BY
Course overview
Is the thought of going out on your own both exhilarating and terrifying? I’ve been exactly where you are.
You’re a seasoned operator. You’ve built teams, led complex projects, and climbed the corporate adder. But turning that experience into a business of your own? That's uncharted territory.
If you’re like most new fractionals, you’ve probably been spinning your wheels: tinkering with your website, sending cold emails with no replies, second-guessing your pricing, or wondering if you’re “doing it right.” The questions feel endless:
→ How do I turn my expertise into an offer people actually want?
→ How do I find and land my first clients?
→ How (and what) do I charge?
→ How do I set up the back-office of my business?
I’ve been there. And after 3+ years, 30+ clients, and nearly doubling my 9-5 salary through fractional, consulting, and advisory work, I designed this course to give you the exact playbooks, tools, and guidance I wish I had when I started.
What You'll Learn
In this 3-week sprint, we’ll turn your expertise into a compelling offer, price it with confidence, and fast-track your path to launching your business and finding your first clients. You’ll walk away with:
👉 A vetted one-pager that clarifies your positioning and unique value you bring to clients
👉 Proven sales and relationship-building frameworks to build your initial pipeline of opportunities
👉 A step-by-step launch playbook—with easy-to-apply templates—to take your practice from 0 to 1
👉 Light-weight systems and tools to set your business up for success
👉 Confidence and clarity—through hands-on workshops, coaching, and community—to actually start this next step in your career
Course Framework
This course is packed with:
👉 4 Live Workshops
👉 2 Group and 1:1 Office Hours Opportunities
👉 2 Projects for Feedback
👉 Async Feedback & Peer Support
👉 A Notion Toolkit with Plug-and-Play Tools & Templates
👉 Access to a Fractional Alum Slack Community
Why Learn From Me?
I've spent the past decade working inside high-growth consumer startups like Rent the Runway, The Wing, and Tia. Three years ago, I left that world behind and launched my fractional practice, Next Wave Marketing. Since then, I’ve worked with 30 mission-driven clients, built a 6-figure business, and—most importantly—designed a career that fits into my life, not the other way around.
Whether you’re ready to go all-in on fractional work, easing your way into it, or just looking to diversify your income outside of your 9-5, I'm here to help you kickstart your journey with confidence. I hope you'll learn with me!
01
Full-Time Operators Looking For Greater Freedom + Impact
Learn how to monetize your expertise and diversify your income outside of your 9-5.
02
Senior Leaders (8+ Years of Experience) in Transition
Assess whether or not fractional work is the right path for your career journey.
03
New (<6 mo) to Fractional Work
Standup your practice with confidence, clarity, and proven playbooks and accelerate the learning curve.
A clear positioning statement and offer suite that reflects your strengths
Walk away with a focused, ownable way to describe what you do, who you help, and the unique value you bring.
Tactical networking & sales strategies to build your early pipeline and land your first projects
Learn proven, relationship-driven sales strategies to activate your network and attract your first clients—without feeling salesy.
Proven techniques to scope, price & set up client engagements for success
Take the guesswork out of pricing and scoping so you feel confident putting together proposals that close.
Templates, tools, systems, and a clear action plan to go from 0 to 1
Leave with a step-by-step action plan and templates to launch your fractional practice, whether you're taking the leaping now or easing into it over time, including:
Personalized feedback and peer support from other operators navigating this transition
You don't have to figure this out alone. Accelerate your transition with confidence with through:
Live sessions
Learn directly from Emily Hollender in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
9 live sessions • 12 lessons • 2 projects
Sep
22
Positioning Workshop
Sep
24
Sep
26
Sep
29
Sales 🤝 Relationship Building Workshop
Oct
1
Oct
3
Oct
6
Pricing & Sales Workshop
Oct
8
Oct
10
From Freelancer ➡️ Business Owner Workshop & Final AMA
Why fractional work is on the rise
How to know if fractional work is for you
Common mistakes to avoid when getting started
Get the free recording
Fractional Operator | Startup Advisor
I’m Emily—an integrated marketer, community builder, and surfer. I spent a decade working inside marketing teams at high-growth consumer startups like Rent the Runway, The Wing, and Tia.
Now, I apply my community-led growth playbooks to early-to-mid-size startups looking to sustainably grow through my consulting practice, Next Wave Marketing Partners.
I've worked with over 30 clients across the consumer startup and investing space, including Modern Animal, Emerson Collective, The Sill, GSV Ventures, StartEd, and more.
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Join an upcoming cohort
Cohort 2
$695
Dates
Payment Deadline
Cohort 3
$695
Dates
Payment Deadline
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Join an upcoming cohort
Cohort 2
$695
Dates
Payment Deadline
Cohort 3
$695
Dates
Payment Deadline
$695
USD
3 Weeks