This course is popular
4 people enrolled last week.
Go from great PM to promotion-ready CPO in 2 weeks.
The C-suite works on the business.
In this program, I teach you to build real business fluency and articulate it in a way your CEO, CFO, and board understand.
The gap between Director and CPO is your ability to:
Design GTM strategies that unlock new markets
Present revenue models that earn executive approval
Build stakeholder buy-in before you walk into the room
In this live, cohort-based intensive, you’ll elevate your GTM strategy, financial fluency, executive presence, and influence through an AI-native systems approach that integrates into your day-to-day work.
Why learn from me
I’ve done the transition you’re aiming for multiple times over the last 20 years:
Started as a business analyst at BlackRock, learned product management before it was cool at OpenTable, and grew from IC to leading product orgs at LiquidSpace, Nuna, Nextdoor, and Braintrust
As CPO at Braintrust, I transformed a struggling marketplace into a $285M AI-powered platform
At Nextdoor, I built a new B2B vertical from scratch that became 30% of IPO revenue
Now I teach product leaders how to build the GTM, P&L, and executive presence systems that move them from “strong operator” to promotion-ready VP, CPO, or GM.
What you’ll learn
Master GTM, finance, and executive presence so you can run the business, not just the roadmap.
Draft and refine a GTM strategy for your own product that your CEO and CRO can say yes to
Leverage systems, templates, and AI tools to 10X impact
Get cross-functional buy-in and impact the business
Build compelling business cases and revenue models that get executive buy-in
Create a financial strategy and experiments for your product
Master Portfolio strategy: Allocate resources across innovation horizons like a true executive
Command the room in C-suite meetings with proven communication frameworks
Present with the confidence and clarity that signals leadership potential
Handle tough questions and emerge as the go-to person for strategic decisions
Create your influence map
Handle tough conversations
Become the leader people follow
Develop the AI Executive Stack Framework
Get the step-by-step prompt to execution system design that works for your company's data
Never feel unprepared again
Who this course is for
Senior / Group PM. You’re trusted to ship features and lead projects, but you’re hitting a ceiling. You want to be seen as a business owner.
Seasoned Director / VP aiming for CPO / GM. You run a portfolio, but you want sharper financial storytelling and a clearer GTM strategy.
New Director / Head of Product
No one taught you GTM, P&L, or how to influence executives. You want a playbook.
What's included
Live sessions
Learn directly from Elena Luneva in a real-time, interactive format.
4 interactive live sessions (90 minutes each)
We review the learnings, cases, and practices together. Then you apply them live to the work you are doing through the homework.
Personal implementation reviews
I review every homework, questions and case, giving you actionable feedback within 24 hrs.
Templates and prompts playbooks
GTM, Finance, Executive Presence and Influence playbooks and templates that you can always access.
Community of peers
Stay accountable and share insights with like-minded professionals.
Lifetime access to recordings & materials
Can't make the time? Want to go back to the moment. Lifetime access to all recordings and materials.
Free re-takes
Re-enroll in future cohorts and revisit recordings and materials whenever you need a refresh.
On Your Schedule
Option to take it on your schedule, then join me 1:1 to cover any of your questions.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
4 live sessions • 47 lessons • 4 projects
Week 1
Jan
15
GTM Fundamentals
GTM Fundamentals
Jan
16
Master Financial Leverage
Financial Leverage
Week 2
Jan
22
Executive Presence
Executive Presence
Free resource
Elevate Your Executive Presence with AI
Tailor Your Message to Stakeholders Using AI Insight
Use ChatGPT or Crystal to simulate stakeholder priorities. Map goals, values, and styles with AI-guided prompts.
Apply the Think–Feel–Do Framework with AI Co-Creation
Turn rough ideas into clear messages with AI.Generate Think–Feel–Do drafts tailored to your audience.
Use AI to Rehearse, Refine, and Project Executive Confidence
Practice with tools like Yoodli for vocal feedback. Role-play and get AI feedback to boost clarity and tone.
Schedule
Live sessions
3-6 hrs / week
Thu, Jan 15
8:00 PM—9:30 PM (UTC)
Fri, Jan 16
8:00 PM—9:30 PM (UTC)
Thu, Jan 22
8:00 PM—9:30 PM (UTC)
Fri, Jan 30
5:00 PM—6:30 PM (UTC)
Projects
2 hrs / week
Async content
3 hrs / week
Testimonials
- The interactive workshops and peer feedback were game-changing for 50 product leaders and helped them think through the different career paths, and the necessary skills to get there. The PMs in the room shared that the talk helped them create a plan and get an accountability partner around career growth opportunities to focus on.
Jerry Young
Digital Health Leader - Elena was an invaluable mentor -- guiding me through tough career decisions and coaching me on topics like executive presence and cross-team communication. Her advice helped me take on more challenging assignments and ultimately land my next executive role.
Mickey Slevin
GM, Stepful - Elena is approachable and kind. I never felt timid to be open and honest, and she never made me feel silly for asking simple questions and always accepted my vulnerability with support. She also gave very organized feedback and takeaway ideas for me to then apply to my role.
Reshum Panchal
Sr. Product Manager - Elena engaged 80 product management students in conversations that changed their approach to product management and go to market. Instead of jumping to solutions students paused, talked to users, oriented against the problem and course corrected to building solutions that would be useful.
Anne Cocquyt
Faculty Lecturer, University of California, Berkeley
From Product to Leadership: CPO and General Manager
Thinking about your career here are the three product paths: GM, CPO, IC
Elevate Your Executive Presence with AI
Executive Presence Frameworks and how to practice and prepare with AI.
Building P&L Models that Win Executive Trust
Apply Finance skills to advance your projects forward
Upgrade your GTM through Systems Thinking
When a crisis hits, how to think through Product, Market, Business and Channel and thrive
Top Maven Course
Top Maven Course highlighted for practicality by Gagan the CEO of Maven
Global Student Distribution
Frequently asked questions
$1,199
USD
2 cohorts