5 - 10 Days
·Cohort-based Course
Master GTM strategy, financial acumen, and executive presence to influence the business and advance to CPO.
5 - 10 Days
·Cohort-based Course
Master GTM strategy, financial acumen, and executive presence to influence the business and advance to CPO.
Students from:
Course overview
Shipping great products, managing teams is the foundation. Take the next step in your career to VP and CPO. You've mastered product sense. You even have taste! Your features launch on time, and users love them. Your manager keeps giving you kudos but....But you're stuck LinkedIn stalking less experienced PMs who get VP and CPO roles while you remain in execution mode. Overlooked.
The C-suite works on the business.
The gap between Director and CPO is about driving business outcomes and getting executive and board buy-in. CPOs design GTM strategies that unlock new markets. CPOs present revenue models that secure board approval. CPOs get stakeholder buy in before entering the room.
Business fluency and the ability to articulate it is what I teach.
Why I'm uniquely qualified to teach you. I've done it. Twice. I've lived this exact journey. I started as a business analyst at BlackRock, learned product management before it was cool, and climbed from individual contributor to leading product organizations at LiquidSpace and then went on to becoming the GM leading units worth hundreds of millions. At Braintrust, I transformed a struggling marketplace into a $285M AI-powered platform. At Nextdoor, I built an entirely new B2B vertical from scratch that became 30% of their IPO revenue. I've been the person in the room making the case to boards, securing funding, and getting executive buy-in when the stakes were highest. I even got the feedback "You don't come across confident" from my CEO. I took that feedback and worked on it, and now I am teaching you how to do the same. Executive Presence is a skill.
In this intensive 4-day live program I teach you GTM Strategy, Financial fluency, Executive Presence and Influence.
AI Executive Stack systems design to help you 10X your and your team's impact
Once you have the frameworks down, I teach you how to create AI enablement and AI systems design to help 10X your team's productivity by getting out of the guessing and copy and pasting and developing an AI Executive Stack that tackles your business, your stakeholders, communication frameworks and influence. I built AI recruiting tools that saved $500K in operational costs. I'll show you how to apply similar thinking to your role and move to AI native operations.
How You'll Learn
Develop CPO-Level Skills is a live, hands-on, intensive course where you'll learn to combine product execution with business strategy. Learn proven GTM frameworks through real case studies from my personal experience as the CPO at Braintrust, the GM at Nextdoor and the VP at Liquidspace.
Immediately apply the learnings to your work in boutique peer cohort deep dives where you get feedback from me and your peers. Go even further through Homeworks that I read and provide feedback on within 24 hours.
Then leverage AI tools and prompts to improve your day to day execution so you have time for the impactful work. Then take the next advanced step and build your connected AI Executive Stack, I'll show you how.
I combine individual coaching, group coaching with the power of collective learning and ongoing community. Each student has the option to retake future cohorts and learn from past students.
What You Get
Live Interactive Sessions with fellow professionals facing the same challenges
Real-World Case Studies from Elena's experience scaling products at Braintrust ($285M), Nextdoor (IPO), and other high-growth companies
Proven Frameworks you can apply immediately to your current role
AI-Powered Tools, systems and templates for revenue modeling, GTM planning, and executive influence
Homework with personal feedback from Elena within 24 hours
Lifetime Access to all materials, templates, and future cohorts
01
Growth-Stage PM You're trusted to ship features and lead projects, but you're hitting a ceiling in your career growth.
02
New Product Leader Your first management role is exciting, but no one taught you how to speak business and influence executives.
03
Product Director or Leader that needs to influence or own GTM . Learn the playbook and move the business forward.
GTM Strategy Design
Speak the Language of Finance
Executive Presence
Influence
(New!) AI Executive Stack
Live sessions
Learn directly from Elena Luneva in a real-time, interactive format.
12 interactive live sessions
We review the learnings, cases, and practices together. Then you apply them live to the work you are doing through the homework.
Lifetime access
Go back to course content and recordings whenever you need to.
Personal implementation reviews
I review every homework, questions and case, giving you actionable feedback within 24 hrs.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Templates and prompts playbooks
GTM, Finance, Executive Presence and Influence playbooks and templates that you can always access.
Re-take the course for free, unlimited times
Re-enroll in any future cohort for free.
Lifetime access to recordings & materials
Can't make the time? Want to go back to the moment. Lifetime access to all recordings and materials.
On Your Schedule
Option to take it on your schedule, then join me 1:1 to cover any of your questions.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
4 live sessions • 36 lessons • 4 projects
Aug
25
Aug
26
Aug
27
Aug
28
Jerry Young
Mickey Slevin
Reshum Panchal
Anne Cocquyt
2X CPO, 2X GM, 2X VP | Braintrust, Nextdoor, LiquidSpace, Opentable, BlackRock
Elena Luneva is a product and business leader who scales companies from an early stage through Scale-up and IPO. As the CPO/GM at Braintrust, she transformed a talent marketplace into an AI-powered SaaS platform and talent community that serves 1.5 million professionals and generates $285 million in GSV. Previously, she built winning products, GTM, and teams at Nextdoor, OpenTable, and BlackRock.
A thought-out product leadership expert, Elena taught Growth, Monetization, and Marketplaces at Reforge and coached the next generation of product leaders.
She advises companies on product strategy, AI development, and GTM execution while helping product managers advance their careers through courses and coaching. Elena holds a BS in Computer Science from NYU and an MBA from NYU/LBS.
Career highlights
Professional:
CPO / GM Braintrust
GM Nextdoor
CPO Nuna
VP Product, LiquidSpace
Sr. PM OpenTable
Sr. PM BlackRock
Instructor at:
Maven, Reforge, Berkley, Sidebar, Enrich
Student Cohorts from:
Amazon, Ant, Nextdoor, Monster, BlueCrossBlueShield, Lots of Growth and Startup Companies
Join an upcoming cohort
Awesome
$1,199
Dates
Payment Deadline
Sept Stars
$1,199
Dates
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October
$1,199
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Tailor Your Message to Stakeholders Using AI Insight
Apply the Think–Feel–Do Framework with AI Co-Creation
Use AI to Rehearse, Refine, and Project Executive Confidence
Get the free recording
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Sign up to be the first to know about course updates.
Join an upcoming cohort
Awesome
$1,199
Dates
Payment Deadline
Sept Stars
$1,199
Dates
Payment Deadline
October
$1,199
Dates
Payment Deadline
$1,199
·5 - 10 Days