Develop CPO-Level Skills

·

5 - 10 Days

·

Cohort-based Course

Master GTM strategy, financial acumen, and executive presence to influence the business and advance to CPO.

Students from:

Amazon
Ant Group
Nextdoor
Blue Cross Blue Shield
Fluxon

Course overview

Transform from Feature Builder to Business Leader

Shipping great products, managing teams is the foundation. Take the next step in your career to VP and CPO. You've mastered product sense. You even have taste! Your features launch on time, and users love them. Your manager keeps giving you kudos but....But you're stuck LinkedIn stalking less experienced PMs who get VP and CPO roles while you remain in execution mode. Overlooked.


The C-suite works on the business.

The gap between Director and CPO is about driving business outcomes and getting executive and board buy-in. CPOs design GTM strategies that unlock new markets. CPOs present revenue models that secure board approval. CPOs get stakeholder buy in before entering the room.


Business fluency and the ability to articulate it is what I teach.


Why I'm uniquely qualified to teach you. I've done it. Twice. I've lived this exact journey. I started as a business analyst at BlackRock, learned product management before it was cool, and climbed from individual contributor to leading product organizations at LiquidSpace and then went on to becoming the GM leading units worth hundreds of millions. At Braintrust, I transformed a struggling marketplace into a $285M AI-powered platform. At Nextdoor, I built an entirely new B2B vertical from scratch that became 30% of their IPO revenue. I've been the person in the room making the case to boards, securing funding, and getting executive buy-in when the stakes were highest. I even got the feedback "You don't come across confident" from my CEO. I took that feedback and worked on it, and now I am teaching you how to do the same. Executive Presence is a skill.


In this intensive 4-day live program I teach you GTM Strategy, Financial fluency, Executive Presence and Influence.


AI Executive Stack systems design to help you 10X your and your team's impact

Once you have the frameworks down, I teach you how to create AI enablement and AI systems design to help 10X your team's productivity by getting out of the guessing and copy and pasting and developing an AI Executive Stack that tackles your business, your stakeholders, communication frameworks and influence. I built AI recruiting tools that saved $500K in operational costs. I'll show you how to apply similar thinking to your role and move to AI native operations.


How You'll Learn

Develop CPO-Level Skills is a live, hands-on, intensive course where you'll learn to combine product execution with business strategy. Learn proven GTM frameworks through real case studies from my personal experience as the CPO at Braintrust, the GM at Nextdoor and the VP at Liquidspace.


Immediately apply the learnings to your work in boutique peer cohort deep dives where you get feedback from me and your peers. Go even further through Homeworks that I read and provide feedback on within 24 hours.


Then leverage AI tools and prompts to improve your day to day execution so you have time for the impactful work. Then take the next advanced step and build your connected AI Executive Stack, I'll show you how.


I combine individual coaching, group coaching with the power of collective learning and ongoing community. Each student has the option to retake future cohorts and learn from past students.


What You Get

Live Interactive Sessions with fellow professionals facing the same challenges

Real-World Case Studies from Elena's experience scaling products at Braintrust ($285M), Nextdoor (IPO), and other high-growth companies

Proven Frameworks you can apply immediately to your current role

AI-Powered Tools, systems and templates for revenue modeling, GTM planning, and executive influence

Homework with personal feedback from Elena within 24 hours

Lifetime Access to all materials, templates, and future cohorts

Who is this course for

01

Growth-Stage PM You're trusted to ship features and lead projects, but you're hitting a ceiling in your career growth.

02

New Product Leader Your first management role is exciting, but no one taught you how to speak business and influence executives.

03

Product Director or Leader that needs to influence or own GTM . Learn the playbook and move the business forward.

What you’ll get out of this course

GTM Strategy Design

  • Launch the GTM strategy for your product that converts
  • Leverage systems, templates, and AI tools to 10X impact
  • Get cross-functional buy-in and impact the business


Speak the Language of Finance

  • Build compelling business cases and revenue models that get executive buy-in
  • Create a financial strategy and experiments for your product
  • Master Portfolio strategy: Allocate resources across innovation horizons like a true executive

Executive Presence

  • Command the room in C-suite meetings with proven communication frameworks
  • Present with the confidence and clarity that signals leadership potential
  • Handle tough questions and emerge as the go-to person for strategic decisions

Influence

  • Create your Influence map
  • Design launch strategies that drive immediate revenue impact
  • Build your personal "promotion portfolio" to accelerate your next career move

(New!) AI Executive Stack

  • Develop the AI Executive Stack Framework
  • Get the step by step prompt to execution system design that works of your company data
  • Move from copy and pasting to influence at your finger tips

What’s included

Elena Luneva

Live sessions

Learn directly from Elena Luneva in a real-time, interactive format.

12 interactive live sessions

We review the learnings, cases, and practices together. Then you apply them live to the work you are doing through the homework.

Lifetime access

Go back to course content and recordings whenever you need to.

Personal implementation reviews

I review every homework, questions and case, giving you actionable feedback within 24 hrs.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Templates and prompts playbooks

GTM, Finance, Executive Presence and Influence playbooks and templates that you can always access.

Re-take the course for free, unlimited times

Re-enroll in any future cohort for free.

Lifetime access to recordings & materials

Can't make the time? Want to go back to the moment. Lifetime access to all recordings and materials.

On Your Schedule

Option to take it on your schedule, then join me 1:1 to cover any of your questions.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

4 live sessions • 36 lessons • 4 projects

Week 1

Aug 25—Aug 29

    Aug

    25

    GTM Fundamentals

    Mon 8/254:30 PM—6:00 PM (UTC)

    Aug

    26

    Master Financial Leverage

    Tue 8/264:30 PM—6:00 PM (UTC)

    Aug

    27

    Executive Presence

    Wed 8/274:30 PM—6:00 PM (UTC)

    Aug

    28

    Influence

    Thu 8/284:30 PM—6:00 PM (UTC)

    GTM Fundamentals

    13 items

    Financial Leverage

    10 items

    Executive Presence

    8 items

    Influence

    9 items

What students are saying

What people are saying

        The interactive workshops and peer feedback were game-changing for 50 product leaders and helped them think through the different career paths, and the necessary skills to get there. The PMs in the room shared that the talk helped them create a plan and get an accountability partner around career growth opportunities to focus on. 
Jerry Young

Jerry Young

Digital Health Leader
        Elena was an invaluable mentor -- guiding me through tough career decisions and coaching me on topics like executive presence and cross-team communication. Her advice helped me take on more challenging assignments and ultimately land my next executive role.
Mickey Slevin

Mickey Slevin

GM, Stepful
        Elena is approachable and kind. I never felt timid to be open and honest, and she never made me feel silly for asking simple questions and always accepted my vulnerability with support. She also gave very organized feedback and takeaway ideas for me to then apply to my role.
Reshum Panchal

Reshum Panchal

Sr. Product Manager
        Elena engaged 80 product management students in conversations that changed their approach to product management and go to market. Instead of jumping to solutions students paused, talked to users, oriented against the problem and course corrected to building solutions that would be useful.
Anne Cocquyt

Anne Cocquyt

Faculty Lecturer, University of California, Berkeley

Meet your instructor

Elena Luneva

Elena Luneva

2X CPO, 2X GM, 2X VP | Braintrust, Nextdoor, LiquidSpace, Opentable, BlackRock

Elena Luneva is a product and business leader who scales companies from an early stage through Scale-up and IPO. As the CPO/GM at Braintrust, she transformed a talent marketplace into an AI-powered SaaS platform and talent community that serves 1.5 million professionals and generates $285 million in GSV. Previously, she built winning products, GTM, and teams at Nextdoor, OpenTable, and BlackRock.


A thought-out product leadership expert, Elena taught Growth, Monetization, and Marketplaces at Reforge and coached the next generation of product leaders.


She advises companies on product strategy, AI development, and GTM execution while helping product managers advance their careers through courses and coaching. Elena holds a BS in Computer Science from NYU and an MBA from NYU/LBS.

Nextdoor
OpenTable
BlackRock
LiquidSpace I Work from where it works.
Braintrust 🧠

Career highlights

  • Professional:

    CPO / GM Braintrust

    GM Nextdoor

    CPO Nuna

    VP Product, LiquidSpace

    Sr. PM OpenTable

    Sr. PM BlackRock

  • Instructor at:

    Maven, Reforge, Berkley, Sidebar, Enrich

  • Student Cohorts from:

    Amazon, Ant, Nextdoor, Monster, BlueCrossBlueShield, Lots of Growth and Startup Companies

A pattern of wavy dots

Join an upcoming cohort

Develop CPO-Level Skills

Awesome

$1,199

Dates

Aug 25—29, 2025

Payment Deadline

Aug 24, 2025

Sept Stars

$1,199

Dates

Sep 23—Oct 2, 2025

Payment Deadline

Sep 22, 2025

October

$1,199

Dates

Oct 27—31, 2025

Payment Deadline

Oct 27, 2025
Get reimbursed
Elevate Your Executive Presence with AI

Elevate Your Executive Presence with AI

Tailor Your Message to Stakeholders Using AI Insight

Use ChatGPT or Crystal to simulate stakeholder priorities. Map goals, values, and styles with AI-guided prompts.

Apply the Think–Feel–Do Framework with AI Co-Creation

Turn rough ideas into clear messages with AI.Generate Think–Feel–Do drafts tailored to your audience.

Use AI to Rehearse, Refine, and Project Executive Confidence

Practice with tools like Yoodli for vocal feedback. Role-play and get AI feedback to boost clarity and tone.

Get the free recording

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

Stay in the loop

Sign up to be the first to know about course updates.

A pattern of wavy dots

Join an upcoming cohort

Develop CPO-Level Skills

Awesome

$1,199

Dates

Aug 25—29, 2025

Payment Deadline

Aug 24, 2025

Sept Stars

$1,199

Dates

Sep 23—Oct 2, 2025

Payment Deadline

Sep 22, 2025

October

$1,199

Dates

Oct 27—31, 2025

Payment Deadline

Oct 27, 2025
Get reimbursed

$1,199

·

5 - 10 Days