Gretchen Goffe Gretchen Goffe will change how you create value

Gretchen Goffe is the CEO of DT Live Lab and has spent more than 20 years leading innovation strategy and developing new products and businesses for Fortune 1000 companies. She has taught live design-thinking workshops for more than a decade, including at a top MBA program, and has helped educate more than 1,000 people to become hands-on design-thinking practitioners. Gretchen specializes in making human-centered design and business acumen practical for people who need to create value inside complex organizations. She teaches from the reality of executive decisions, customer evidence, and implementation constraints—not from theory alone.