Dr S Shah Fear literacy for better decisions in uncertainty

I am a Decision Strategist, educator, and researcher focused on how fear, emotion, cognition, and social pressures shape leadership decisions and strategy. My PhD examined how fear influences decision-making in high-stakes contexts.

I have been running a teaching company for more than 10 years, giving me hands-on experience of entrepreneurship, uncertainty, and real-world decisions.

I am a speaker on PepTalk, where I share ideas on fear, pressure, and judgment in professional life.

A defining part of my perspective is living with a genetic metabolic condition in which glucose fluctuations can trigger stress and anxiety. Managing this biological pressure, alongside the demands of life and running a business, has taught me how to regulate emotions and make clear decisions under pressure.