Build Your AI Business Case
Doug Rose
Over 8.5 million students taught
Beyond Tools. Beyond Theory. Catered to You
⭐️ This course is about you and your company.
Your company wants you to "adopt AI," but nobody tells you how to evaluate tools, quantify the risk, or defend your recommendations. Most AI courses teach tools. But tools change. This course teaches you how to build your own business case.
⭐️ Everything you learn will be based on your company's real business needs.
We can also work together to create a case that closely matches your needs. We'll move beyond theory and apply artificial intelligence to your company's products and services.
⭐️ You are the focus
This course is not a funnel to other products and services. I'm your impartial guide for any products from Google, Microsoft, OpenAI, Meta, Anthropic or others. I am an instructor and not a promoter of AI. You'll use whatever fits best for your business case.
What you’ll learn
Walk out with a ready-to-present AI business case built on your company's real needs.
Explain AI, machine learning, deep learning, and generative AI to stakeholders in business language
Distinguish between AI hype and real tools that actually solve your company's problems
Identify which AI capabilities map to your specific needs
Evaluate AI tools and vendors against your actual requirements
Write a clear problem statement that connects your business need to an AI solution
Match the right AI service to the right business problem without over-investing or locking-in
Quantify the risks, costs, and trade-offs of your AI initiative before you make a pitch
Build contingency plans that let you pivot without losing direction
Stress-test your business case against leadership questions
Present and defend your AI business case to leadership, finance, and technical teams
Build a flexible roadmap that adapts as AI tools change
Leave the course with a polished, battle-hardened business case for your company
Learn directly from Doug
Doug Rose
Online instructor who's taught over 8.5 million students in 13 languages
Who this course is for
Business managers who want to integrate AI tools and services into their existing business
Directors, Project Managers and Executives who want to evaluate their own company initiatives
What's included
Live sessions
Learn directly from Doug Rose in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
4 live sessions • 33 lessons • 5 projects
Week 1
Build AI Fluency
Case Studies
Jun
19
Live Discussion
Draft Problem Statement
Week 2
Evaluate Tools and Frame the Problem
Case Studies
Jun
26
Live Discussion
Revised problem statement and vendor comparison
Schedule
Live sessions
1 hr / week
Fri, Jun 19
8:00 PM—9:00 PM (UTC)
Fri, Jun 26
8:00 PM—9:00 PM (UTC)
Fri, Jul 3
8:00 PM—9:00 PM (UTC)
Fri, Jul 10
8:00 PM—9:00 PM (UTC)
Projects
1-3 hrs / week
Async content
1-3 hrs / week