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From PM to AI-Ready Product Leader: Strategy, OKRs & Customer-Driven Decisions

Hussam Ahmad

Driving Focus, Alignment & Impact

Move from vague "AI Strategy" into clear priorities and aligned teams

You’ll learn how to think and communicate like a product leader in the AI era—connecting strategy, OKRs, customer insight, and AI opportunities into a roadmap your org can execute.

You’re great at managing backlogs and shipping features. But product leadership with AI hype everywhere demands more:

  • Turning ambiguous “AI strategy” and top‑down ideas into focused bets.

  • Aligning cross‑functional teams without endless meetings and chaos.

  • Making customer‑driven decisions when stakeholders push for shiny AI features.

  • Communicating trade‑offs with confidence

  • Proving real impact with meaningful, outcome‑based metrics

This course gives you the playbook, practice, and feedback to make the leap, from delivering outputs to leading outcomes in an AI-driven world.

What you’ll learn

Gain the skills to think strategically, lead confidently, and transform from task‑focused PM to an impactful, outcome‑driven product leader.

  • Navigate idea → validation → launch with speed and focus.

  • Use Lean + Agile principles to reduce waste and increase impact.

  • Avoid classic pitfalls that derail delivery (especially with “AI experiments”).

  • Craft a compelling product vision and narrative your org can rally around.

  • Translate strategy into roadmaps that actually guide decisions.

  • Use OKRs to connect strategy → execution and eliminate thrash.

  • Run lean market research that uncovers real customer needs and jobs‑to‑be‑done.

  • Turn insights into crisp problem statements and opportunity areas.

  • Evaluate and prioritize AI opportunities using customer value, feasibility, and risk.

  • Communicate decisions and trade‑offs with authority—even when AI is uncertain.

  • Partner with Data/ML, Design, and Engineering without getting lost in the tech.

  • Facilitate discussions that cut through hype, align stakeholders, and drive focused AI bets.

Learn directly from Hussam

Hussam Ahmad

Hussam Ahmad

Contact

Product leader focused on strategy, execution, and human‑centric leadership

Some companies I helped:
Schlumberger
DNB
Odfjell
Tryg
TV 2

Who this course is for

    • You're a PMs stepping into a Lead/Senior Product role.

    • You're a Senior PMs aiming for greater strategic influence.

    • You're a project managers transitioning to product

    • You're a startup founder shaping your first product function

    • You're a design/engineering lead and want to drive product decisions

Prerequisites

  • You should already work on a digital product (B2B or B2C)

    and feel some pressure to “have a plan” for AI—even if that plan is unclear right now.

  • Not a fit if:

    You want an intro to AI/ML or hands‑on coding, don’t currently work on a product with real users or looking for a purely technical AI course

What's included

Hussam Ahmad

Live sessions

Learn directly from Hussam Ahmad in a real-time, interactive format.

Live, interactive sessions (no passive videos).

Interact directly and get everything clarified ongoing

Dedicated Q&A and feedback time each week.

We get online regularly to answer any questions that might come up in addition to feedback on your work + adjustments if needed.

A cohort of experienced PMs and product leaders to learn with.

Like-minded people sharing going the same path as you.

Templates, canvases, and examples you can reuse with your team.

All templates, canvases and example we share throughout the course are free for you to use.

Lifetime access to recordings for your cohort.

Revisit any particular session whenever needed

You’ll complete a portfolio‑ready capstone for a real or hypothetical product

This will include: Customer Insights Brief , Product Strategy, Outcome‑based Roadmap, OKRs. You’ll receive structured feedback from the instructor and peers—and leave with assets you can use immediately at work.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

6 live sessions • 2 projects

Week 1

Mar 23—Mar 29

    Module 1 - You’ll shift from “good PM” to “emerging product leader”, and reframe

    • Mar

      23

      Live Session 1: From backlog owner to product leader

      Mon 3/235:00 PM—6:30 PM (UTC)

    • Mar

      25

      Live Session 2 (Q&A + feedback): Leadership challenges clinic

      Wed 3/255:00 PM—6:00 PM (UTC)
    1 more item

Week 2

Mar 30—Apr 5

    Module 2 - Customer Insight → Strategy, OKRs & AI Bets

    • Mar

      30

      Live Session 3: Customer‑driven strategy

      Mon 3/304:00 PM—5:30 PM (UTC)

    • Apr

      1

      Live Session 4 (Q&A + working session): From strategy to OKRs

      Wed 4/14:00 PM—5:00 PM (UTC)
    1 more item

Schedule

Live sessions

2-3 hrs / week

2 Live Sessions per week

    • Mon, Mar 23

      5:00 PM—6:30 PM (UTC)

    • Wed, Mar 25

      5:00 PM—6:00 PM (UTC)

    • Mon, Mar 30

      4:00 PM—5:30 PM (UTC)

per week for the capstone project

1-3 hrs / week

Time commitment for project/homework

Optional weekly Q&A /office hours

1 hr / week

Ready to make the leap?

Become the product leader your team needs—clear, confident, and customer‑obsessed.

→ Apply to join the next cohort

(Seats are limited to ensure high-quality interaction and feedback.)

Frequently asked questions

Pricing

Standard: $1,495 USD

Early cohort / early‑bird (limited): $995 USD. Use "PL500" as discount code

Includes all live sessions, community access, feedback, recordings, and all templates.

Employer-sponsored? We’ll provide an invoice and a brief business case to help you secure reimbursement.

$1,495

USD

Mar 23—Apr 9
Enroll