Diba Kaya will teach you how to know what to build

Building has never been easier. Knowing what to build has never been harder. That gap is where I work.

I'm a product researcher who teaches the fundamentals of product sense - how to validate ideas, how to think clearly in the AI era, and how to make decisions you can actually defend.

I've spent over a decade in product research at companies like Google, Amazon, and JSTOR, where I lead research on some of the hardest problems in trust, safety, and how AI is reshaping how people learn. Along the way, I also trained as a therapist so now I see what technology is actually doing to people, not just how they use it.

Today, I help product teams move from impulse-driven product development to deliberate, evidence-based decisions, especially as AI reshapes what "the task" even is.