CEO-Poof Your Marketing Strategy
Devin Bramhall
Chief Growth Officer & Author
Don't let your strategy die in a slide deck.
CEOs make decisions based on revenue, margin, risk, runway, priorities, and trade offs.
You build marketing strategy around human people (your customers) and human people are nuanced, erratic and non-linear.
You’re never going to convince the CEO your marketing strategy is good, so stop trying.
Your CEO is juggling board pressure, financial targets, political landmines, and constantly shifting priorities. They don't have time to translate your 19-page marketing strategy into business impact they care about.
Right now, you and your CEO are speaking different languages. That’s why you’re marketing strategy isn’t landing.
Once you understand how executives think, your pitch lands instantly.
In this 4-week course, you'll learn to diagnose your CEO's real priorities, reframe your strategy in their language, and walk away with a framework you can use to get any strategy approved.
Your strategy isn't broken. Your alignment is. Let's fix it.
What you’ll learn
Build narratives that persuade executives. Create strategies they fund. Transform from tactical marketer to strategic business leader.
Understand why your CEO says no to marketing
Learn how to reframe marketing strategy as a simple solution to revenue growth
Prioritize, sequence, and justify your work in a way that answers the questions executives care about.
Turn your strategy into a tight, CEO-ready story they're excited to share with the board
How to handle tough CEO and CFO questions confidently and strategically so you keep control of the room.
Decode the politics blocking or derailing marketing and how to start using them to your advantage.
Use what you've learned to prioritize your career aspirations in everything you do.
Learn directly from Devin
Devin Bramhall
Chief Growth Officer | Author: “B2B Content Marketing Strategy”
Who this course is for
VPs who want to align quickly with their CEO and board to secure budget and activate their team.
Directors who already have a winning strategy but are blocked by C-suite jabber.
Heads of Marketing who want to be relied on as business strategists by the C-suite
What's included
Live sessions
Learn directly from Devin Bramhall in a real-time, interactive format.
Direct access to Devin throughout course
Ongoing aync feedback on your work, weekly office hours where I will answer your questions and workshop challenges live, private 1:1 with me at the end
Workshop strategy and C-Suite challenges you're facing right now
Bring the strategic docs and challenges to class and get CEO perspective and suggestions in a constructive, collaborative space.
Community of peers
Stay accountable and share insights with like-minded professionals.
Lifetime Access
Go back to course content and recordings whenever you need to.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
7 live sessions • 10 lessons • 2 projects
Week 1
Schedule
Live sessions
1-3 hrs / week
A mix of live workshops and office hours with me.
Wed, Feb 25
5:00 PM—6:00 PM (UTC)
Fri, Feb 27
5:00 PM—6:00 PM (UTC)
Wed, Mar 4
5:00 PM—6:00 PM (UTC)
Projects
1-2 hrs / week
Turning in projects is not required, but I'll give you personalized feedback on what you submit.
Async content
1 hr / week
A mix of pre-recorded videos and frameworks for each week to go through at your own pace.