Dave Rogers helps teams make better AI project decisions
Dave Rogers is a research, data and analytics leader with 20+ years of experience helping organizations turn evidence into better decisions.
He spent eight years in behavioral research labs, completed doctoral coursework at UC Berkeley, and taught psychological statistics as an Assistant Professor. He is NIH human-subjects certified.
He then spent 15+ years as an embedded operator and consultant. In technology, his clients include ServiceNow, Splunk, DocuSign, Twitch and Symantec. In financial services and consumer brands: Wells Fargo, First Republic, Morningstar, Clorox, Gap, Levi's and Ancestry. He has also worked with early-stage and growth-stage startups.
Today he helps teams assess AI evidence, challenge performance claims, and connect technical findings to business decisions.
Workshops
Single-day, hands-on sprints to practice new skills
Lightning Lessons
Free, interactive sessions to explore new topics
Resources
AI Evaluation Evidence Pack — Complete Edition
An 18-page AI evaluation toolkit with role guides, working-session worksheets, a worked example, and a Decision Record.
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AI Evaluation Evidence Pack — Essentials Edition
A practical starting point for asking better questions about AI evaluation evidence and project decisions.
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AI Evaluation Vocabulary Guide — Complete Edition (125 Terms)
Master 125 AI evaluation terms with practical, plain-English explanations to question evidence and make better decisions
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AI Evaluation Vocabulary Guide — Essentials Edition
Learn the essential AI evaluation terms to follow conversations with product, program, and leadership teams.
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