Cause Effect Courses

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Unlock the power of your personal brand with our quick and insightful 5-minute assessment. Whether you’re a founder, entrepreneur, or aspiring leader, this assessment will help you identify your unique strengths and uncover areas for improvement. Gain valuable insights into your identity, values, presence, and engagement strategies. Start your journey to a stronger, more impactful personal brand today.

Discover Your Brand Potential: Take our 5-minute personal branding assessment to reveal your strengths and areas for growth.


Watch Anita perform the Apple Credo as part of the keynote she gave to her alma mater, The School of the Art Institute of Chicago, in 2019. Runtime 01:57. Captioned.

Experience the Apple Credo


We all live storied lives.&nbsp; But when pressed to come up with any single story, it can be a challenge. Either we forget storied moments, or we struggle to recall and express events in storied ways. My Story Finder tool is designed to help you generate tons of story ideas by activating your memory and helping you to think like a storyteller, so you'll be ready with something special whenever the spotlight shines your way. Unlock a chapter from my Find and Tell Your Stories course workbook. Includes a subtitled video, PDF, and exercise instructions.

Find 60 of your most powerful personal stories — in 30 minutes or less ⏱️


A curated collection of 17 badass bios to inspire a fresh perspective on your own…<ul><li>Imani Barbarin</li><li>Mona Haydar</li><li>Jezz Chung</li><li>Tyler Mitchell</li><li>adrienne marie brown</li><li>Sandra Bernhard</li><li>Chella Mann</li><li>Junior Mintt</li><li>Stacey Abrams</li><li>Eni Popoola</li><li>Malala Yousafzai</li><li>Jacki Aina</li><li>Barack Obama</li><li>Chi Ossé</li><li>Hannah Gadsby</li><li>Laverne Cox</li><li>Boyd Varty</li></ul>

Badass Bio Case Studies 🗃️


Want to watch someone's eyes light up when you tell them what you do? 🤩 Try taking your nouns to the third level. This fan-favorite exercise is one of my quickest, most powerful techniques for transforming generic job titles into epic conversation starters. "Your 3-level-noun exercise is a super-strategy for defining the Simon-Sinek ‘Why?’ for a human being." –Mark Palmer Access a chapter of my Build-a-Bio workbook featuring me on subtitled video with written exercise instructions.

Learn the technique behind the world's best job titles


Discover the 12 critical (and often counter-intuitive) questions to answer when evaluating your professional bio. Sneak peek at question #1: If I read my bio and didn’t know me, would I want to meet me? 🤔

Professional Bio Audit  ✅


An immersive course in telling the world who you really are — and attracting the people and opportunities you really want.


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Cause Effect Courses

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Professional Bio Audit ✅

Badass Bio Case Studies 🗃️

Discover Your Brand Potential: Take our 5-minute personal branding assessment to reveal your strengt

Experience the Apple Credo