Build Your Show: From Idea to Impact in Podcasting

9 Weeks

·

Cohort-based Course

*Build Your Show* is a comprehensive, hands-on course that teaches you everything you need to launch, grow, and monetize your own podcast.

Course overview

Students will evolve from aspiring podcasters to skilled creators

In *Build Your Show*, students will evolve from aspiring podcasters to skilled creators, equipped to launch a professional, impactful show. By course end, they’ll have a unique brand identity, technical skills for high-quality production, and strategies to attract and grow an audience. With insights on sponsorship and monetization, students will be ready to turn their passion into a sustainable venture. From concept to revenue, they’ll leave prepared to build a podcast that captivates and makes a lasting impression.

Who is this course for

01

Ambitious Creators: You’re driven to share your voice, ideas, or expertise in a way that captivates and builds a loyal audience.

02

Entrepreneurs & Brand Builders: You see podcasting as a strategic way to establish authority, connect with your community.

03

Hands-On Learners: You want real-world guidance on every podcasting step, from production to monetization, so you can confidently launch.

04

Designed for aspiring podcasters, entrepreneurs, content creators, and professionals eager to share their expertise.

05

For creators, entrepreneurs, and professionals who want to turn their voice into a powerful, engaging podcast.

06

If you’re passionate about sharing ideas, telling stories, or building your brand, this course is crafted for you. 

What you’ll get out of this course

Podcast Concept & Branding: Students will develop a unique podcast name and brand identity that resonates with their target audience.


Production: Master the use of essential podcast equipment and software, whether producing episodes in-house or outsourcing.


Audience Growth & Engagement: Learn strategies for distributing your podcast and building a loyal listener base through marketing and SEO.


Monetization & Sponsorship: Gain the tools to pitch sponsors, implement ads, and create sustainable revenue streams for your podcast.


What’s included

Dan Gilman

Live sessions

Learn directly from Dan Gilman in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

3 live sessions • 7 lessons • 7 projects

Week 1

Dec 9—Dec 15

    Module 1: Crafting Your Brand & Audience Focus

    • Dec

      11

      Live Event: Laying the Foundation - Naming and Branding Your Podcast

      Wed 12/1112:00 AM—1:00 AM (UTC)
    2 more items

Week 2

Dec 16—Dec 22

    Module 2: Equipment and Production

    • Dec

      18

      Module 2 Live Event

      Wed 12/1812:00 AM—1:00 AM (UTC)
    2 more items

Week 3

Dec 23—Dec 29

    Module 3: Post-Production Mastery

    • Dec

      25

      Third Module: Post Production

      Wed 12/2512:00 AM—1:00 AM (UTC)
    2 more items

Week 4

Dec 30—Jan 5

    Module 4: Selecting & Scheduling Guests

    2 items

Week 5

Jan 6—Jan 12

    Module 5: Distribution & Marketing Your Podcast

    2 items

Week 6

Jan 13—Jan 19

    Module 6: Audience Building Strategies

    2 items

Week 7

Jan 20—Jan 26

    Module 7: Monetization & Securing Sponsors

    2 items

Week 8

Jan 27—Feb 2
    Nothing scheduled for this week

Week 9

Feb 3—Feb 4
    Nothing scheduled for this week

Meet your instructor

Dan Gilman

Dan Gilman

Dan Gilman has made his mark as a Design Director for over 25 years. His entrepreneurial spirit shines through the founding of Hummingbird Radio.

This forward-thinking company aids hosts and creators in building their brand and formulating effective communication strategies.


Dan’s other initiatives include radio, television, social media, and various social audio applications.


Media and communications have been an integral part of Dan’s life, deeply influenced by his mother, Cindy Gilman. Cindy was a celebrated radio talk show host, with her show, “Discover Your Potential,” which inspired audiences for over 40 years.


His diverse background includes work on renowned shows like Discover Your Potential, as well as expertise in design systems, live event production, and storytelling. With a deep commitment to helping creators and brands bring their visions to life, Dan brings both strategic insight and hands-on guidance to every project. Whether through producing, directing, or teaching, he empowers others to communicate their message effectively and build lasting connections with their audiences.



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Build Your Show: From Idea to Impact in Podcasting

Course schedule

4-6 hours per week

  • Tuesdays

    7:00pm - 8:00pm EST

    Throughout *Build Your Show*, students will participate in interactive live events that bring each module’s topics to life. In these sessions, students will engage in hands-on activities, from brainstorming podcast names and developing audience personas to mastering audio editing

  • Weekly projects

    2 hours per week

    In *Build Your Show*, students will work on practical projects that build essential skills for launching and growing a podcast. Each project aligns with a key course module, guiding students to create a unique podcast name and brand, develop an engaging production setup.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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Build Your Show: From Idea to Impact in Podcasting