The CTV/DSP Vendor Evaluation Scorecard
Brian Ericson
Media Investment Leader
Compare CTV, DSPs and Measurement vendors on the same criteria
A 20-criterion evaluation framework across 4 weighted categories: Inventory Quality & Transparency (30%), Fraud & Verification (25%), Fee Structure & Contract Terms (25%), and Service, Support & Reliability (20%)
A clear 1-5 scoring guide so your ratings stay consistent across vendors
A ready-to-send list of questions to put every vendor on the record
A companion Excel workbook where you name up to 4 vendors, score them 1-5 per criterion, and get an automatically weighted comparison
A color-coded heat map of every score, a ranked results table, and an automatic "Recommended Vendor" call-out based on the highest weighted score
A client-facing Summary tab with the recommendation and full category breakdown, ready to hand off