The CTV Waste Audit Checklist

25-30 point audit broken into 4 sections: Inventory Quality, Fraud & Bot Signals, Frequency & Reach Efficiency, Vendor Fee Transparency

Each item phrased as a yes/no or red-flag/green-flag check (e.g., "Are you buying more than 15% of inventory through unnamed exchanges?")

Plain-English explanation under each item of why it matters and what it costs if ignored

User inputs checklist answers

Auto-calculates a "waste risk score" (Low/Medium/High)

Flags top 3 highest-priority fixes based on their answers