
Andrea Marchiotto
AI Venture Lead, Founder @ BlackCube Labs
Once your SIPOC is mapped, every automation decision reduces to one question: what type of AI intervention fits this process block?
After running this method across dozens of pilot engagements — in field operations, B2B SaaS, e-commerce, HR tech, and marketing agencies — I've found that almost every effective AI injection falls into one of four types. Here they are, with the signal that tells you which to use.
GUIDE — AI delivers step-by-step instructions at the moment of execution.
Use when: Operator knowledge is tacit, variable across people, or lost when someone leaves. The process exists in someone's head, not in a document.
Real signal: "It depends on who's doing it that day."
Example: A daily input preparation checklist that converts a specialist's voice message into an unambiguous, structured sequence — so a backup operator can execute it correctly on day one.
DECIDE — AI routes the operator to the correct action based on conditions.
Use when: IF/THEN logic exists but is complex, frequently misapplied, or only known by one senior person.
Real signal: "We always have to ask [person] before we can move forward."
Example: An operator inputs their quality readings; the system returns a precise correction instruction — eliminating the 60-minute wait for a specialist callback.
CAPTURE — AI logs what happened, when, and by whom.
Use when: No systematic record exists. Knowledge is held in messaging app history, memory, or informal notes.
Real signal: "We don't really have a way to track that."
Example: A structured observation log with a photo prompt and auto-timestamp — replacing informal WhatsApp messages that no one can search or audit later.
ALERT — AI flags deviations from expected parameters in real time.
Use when: Errors surface too late for cheap correction. The gap between cause and visible consequence is hours or days.
Real signal: "By the time we notice something's wrong, it's already too late to fix it cheaply."
Example: A prerequisite checklist that flags a missing condition before the operator starts — catching the problem at minute 0 instead of hour 3.
How to use this card:
After completing your SIPOC and identifying variation-heavy process blocks, assign one (or a combination) of these four types to each block. Most complex processes use 2–3 types across different steps. Start with the block that has the highest escalation rate — that's almost always a DECIDE or GUIDE problem.
The goal is not to automate everything. It's to remove the points where human judgment is being wasted on decisions that are actually rules.

The single most common mistake in AI integration projects is not choosing the wrong tool. It's choosing the wrong process to start with.
Founders typically pick the process that feels most painful in the moment, or the one that's easiest to demonstrate to investors. Neither criterion predicts a successful pilot. This rubric gives you an objective way to rank your candidate processes before committing any time or budget.
Run this before your SIPOC session. Score each candidate process on four dimensions (1–5 each).
1. Frequency
How often does this process run?
1 = Monthly or less | 3 = Weekly | 5 = Daily or multiple times per day
Why it matters: Higher frequency means more automation events, faster ROI, and more data to validate that the system is working.
2. Error Cost
What does one error cost — in time, money, or quality?
1 = Minor inconvenience | 3 = Hours of rework | 5 = Customer impact, revenue loss, or significant delay
Why it matters: This is your automation ROI. A process that runs daily with a high error cost is worth 10x more to fix than one that runs monthly with low stakes.
3. Escalation Rate
How often does this process interrupt a manager, owner, or senior person?
1 = Rarely | 3 = A few times per week | 5 = Daily, multiple times
Why it matters: Escalations are the hidden cost of process fragility. Every owner interruption is a context switch that kills strategic work. This is where the real time cost lives.
4. Feasibility
Can you capture the inputs and outputs of this process digitally today?
1 = Entirely analog, no data exists | 3 = Partially digital, some data available | 5 = Fully digital, data accessible
Why it matters: An AI system needs something to work with. If the process has no digital footprint, you'll spend your pilot budget on data infrastructure, not automation.
Scoring:
Add the four scores. The highest-scoring process is your pilot candidate.
16–20: Strong pilot candidate. Start here.
10–15: Viable but may need prep work (data infrastructure or SOP documentation first).
Below 10: Not ready for AI. Fix the process manually before automating it.
Field note:
In a real engagement with a specialty field operations business (8 employees, owner-operator model), three processes were on the table. The rubric surfaced the daily input preparation cycle as the clear winner — frequency 5, error cost 4, escalation rate 5, feasibility 3. Total: 17. The other two candidates scored 11 and 9.
The pilot reduced owner escalations from 3–5 per week to 0–1. That outcome was predictable before the pilot started — because the rubric identified escalation rate as the dominant cost driver.
Don't skip this step. Picking the right process is 50% of the result.
$47
USD
The SIPOC-to-AI method I use in every client engagement. Map your flow, find automation targets, design the future state