Blackblot

SPLD417

MVP420

SPM-OCT-2022

PRM416

IC421

US Time Friendly - Hours set for east and west coast USA.
10:00am-12:00pm EST

US427 (US Time Friendly)

SPM416

DDDM419

BMP416

SPM423

UK/EU Time Friendly - Hours set for Europe, the Middle East, and Asia.
10:00am-12:00pm (GMT+3)

GB426 (UK/EU Time Friendly)

GB428 (UK/EU Time Friendly)

Beta launch offer: Save $100 with code BETA100 — pay just $275 (includes $89 PMTK Toolkit)

SPMK625

US and EU Time Friendly: 8:00am-9:00am EST, 1:00pm-2:00pm GMT.

SBPM325

SPMK825

Boost your product management knowledge and chart your career with PMTK's best practices and tools.

Gabriel Steinhardt

Founder, Author, Public Speaker, PMTK® Methodology Developer

Introduction to Strategic Product Management

Product Manager

Sr Product Manager

Conversion Copywriter

Technical Lead

Beta launch offer: Save $100 with promo code BETA100 — pay just $275. The&nbsp;Blackblot Strategic Product Marketer™&nbsp;(SPMK) course is a one-day advanced training program designed to equip product managers and product marketing professionals with practical, methodology-based tools for strategic product marketing. Delivered through an interactive format, the course applies the globally adopted&nbsp;Blackblot Product Manager's Toolkit®&nbsp;(PMTK) methodology to teach participants how to effectively market products in a market-driven organization. Participants will explore the foundations of strategic product marketing, focusing on the marketing domain, product marketing methods, and the product marketer's role. The course progresses through key fundamentals such as market segmentation, B2B buyer personas, and market research. Building on this foundation, it introduces essential and advanced concepts in value creation, competitive differentiation, and product positioning. Attendees will develop an understanding of both basic and advanced value propositions and learn to craft strategic marketing collateral, including unique selling propositions and sales axioms. By the end of the course, participants will be able to construct a comprehensive strategic product marketing outline emphasizing superior perceived value and competitive advantage. This course is ideal for professionals seeking to deepen their expertise in strategic product marketing using a structured and proven methodology. The Blackblot Product Manager’s Toolkit® (PMTK) is a comprehensive set of models and templates for planning and marketing market-driven products. PMTK is the trusted standard used by over 6,000 product management and marketing professionals worldwide. Course participants receive a free account to PMTK Ver. 6.5, with lifetime access to updates and upgrades.

Develop Strategic Marketing Skills To Excel And Perform With Greater Impact

Course syllabus

Delivered live and online via Google Meet.

Tuesday, Wednesday, and Thursday

Course Schedule

Product Marketers at All Levels ﻿Sharpen your skills with a structured approach to value, differentiation, and strategic messaging.

Business Strategists Defining Market Differentiation ﻿Gain tools to craft market-driven value propositions and set your products apart.

Product Managers Involved in Go-to-Market Planning ﻿Learn how to support launches with clear positioning and compelling marketing content.

Teams Supporting Product Launches and Sales Enablement Build aligned messaging that drives adoption and empowers sales teams.

Marketing Professionals Focused on Positioning and Messaging Master techniques to deliver focused and persuasive product messages.

Who is this course for

What you’ll get out of this course

Students will learn how to perform customer and product segmentation to define clear, actionable target markets. This ensures the ability to direct resources efficiently and align messaging with distinct buyer groups.

Understand and Define Target Markets with Precision

Attendees will understand how to translate product capabilities into meaningful customer value, crafting messages that clearly communicate why the product is worth choosing over alternatives.

Build Compelling Value Propositions that Drive Preference

Students will analyze their company's strengths to define and express unique selling points and promises of quality that establish lasting competitive advantage in the market.

Articulate Competitive Advantage

Participants will produce documents like the collateral matrix, USP, and sales axioms, gaining tools to systematically support sales efforts and reinforce consistent value messaging.

Create Strategic Product Marketing Deliverables

Graduates of the course will walk away with a repeatable and practical framework to strategic product marketing, allowing to confidently lead market-facing initiatives with clarity and structure.

Apply a Practical Framwork for Strategic Execution

Learn PMTK®-based strategic product marketing. Segment smarter, position stronger, and lead products to win in competitive markets

In 2024, skills-based hiring became the norm for 87% of U.S. companies, reflecting a significant shift in the job market. This course is an introductory primer and a guide to the core skills required of a product manager at software development companies. This highly interactive, clear, practical, and definitive course will give you a solid foundation for improving your job performance and career potential.

Develop a Solid Understanding of Core Product Management Skills For Software

Monday - Thursday (US and EU Time Friendly)

Course schedule

Aspiring Product Managers Gain a solid foundation of the required core skills to confidently transition into software product management.

New Product Managers Boost your confidence with practical insights and tools for early career success in software product management.

Experienced Product Managers Enhance your product management expertise to remain competitive in a rapidly evolving software industry.

Key outcomes

Gain the ability to identify market trends, understand customer segments, and anticipate market dynamics to inform product decisions.

Develop Market Expertise

Explore frameworks to define product strategy, vision, and market fit, aligning them with broader business objectives.

Learn Strategic Thinking

Acquire the tools to prioritize features, create actionable roadmaps, and validate Minimum Viable Products (MVPs) to minimize risks.

Understand Product Definition

Learn to formulate queries, analyze data, and draw insights to guide product feature selection, prioritization, and resource allocation.

Enhance Data Literacy

Understand UX principles to advocate for users, ensuring the development of intuitive and user-centric products.

Build User Experience Insight

Gain the learning path to foundational knowledge of technical concepts and tools to improve collaboration with engineering teams and stakeholders.

Expand Technical Knowledge

Discover techniques to clearly convey ideas, foster collaboration among stakeholders, and build credibility through effective communication.

Improve Communication Skills

Utilize the the Blackblot Product Manager's Toolkit® (PMTK) for structured methodologies and templates to guide product planning and delivery.

Leverage Proven Product Management Templates

Understand how to align your resume and professional identity with the growing demand for skills-based hiring practices in the modern job market.

Enhance Job Market Readiness

Learn the seven foundational product management skills required of product managers at software companies.

Navigating the Modern Product Management Job Market

Understand the impact of emerging trends like AI and remote work on product management roles and opportunities.

Identify Key Product Management Trends Affecting Employment

Learn how to articulate your unique value and specialization in product management to stand out in the job market.

Define a Clear Professional Identity for the PM Job Market

Evaluate the value of education, training, and professional certifications in achieving long-term career goals.

Leverage Training and Certification to Advance Careers

Discover proven techniques to craft compelling CVs and optimize your social media presence for career success.

Create Standout Resumes and Online Profiles For Visibility

Master strategies to get noticed by recruiters and hiring managers in a competitive job market.

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