Performance By Design
Jose M Bermejo
The C-Suite Coach
Your greatest leadership strength is also the source of your biggest blind spot.
The same part of you that creates momentum also rushes decisions. The part that builds consensus also avoids hard truths.
I call it your Leadership Edge™.
And it runs your decisions.
Your Edge is how you’re wired to win. Discover which of the 8 powers you lead with:
Command: Build flawless systems
Stability: Prevent risks
Connection: Create unstoppable consensus
Clarity: Make decisions with 100% conviction
Achievement: Drive incredible results
Depth: See the nuance others miss
Momentum: Create unstoppable execution momentum
Harmony: Build deeply cohesive teams
In this 2-day masterclass, you won’t just discover your power.
You’ll master its shadow.
Once you uncover this, you'll perfectly understand why you lead the way you lead.
Your leadership will change forever.
What you’ll learn
Over two days, we will reveal your leadership superpower, map its shadow, and give you the tools to lead with a new level of self-awareness.
Complete the Leadership Edge Assessment live—the diagnostic I've created to improve performance & team dynamics of CEOs & Senior Execs
Discover which of the 8 Edges your mind optimizes for: Control, Safety, Approval, Certainty, Speed, Harmony, Achievement, or Complexity.
See exactly how this pattern has driven your biggest wins—and your costliest mistakes.
Learn the neuroscience of decision-making under pressure—and why willpower fails.
Map how your Edge formed from survival wiring to leadership behavior.
Recognize your Edge running in meetings, hires, and strategic bets—often invisibly.
Learn the Tripwire Question for your specific Edge—the one sentence that gives you back control from your autopilot.
Build your personal Edge Awareness Playbook to use immediately.
Learn directly from Jose
Jose M Bermejo
3x Founder | MBA | 20y integrating C-suite experience with performance science
Who this course is for
Owners, founder & CEOs. You want to be faster, effective, and decisive across the hundreds of decisions you make every day.
Senior executives. High-stakes decisions define your role. You want to lead with sound judgment and unshakeable conviction, not hesitation.
You're an operator who wants to lead, not just manage. You're transitioning from tactical execution to strategic decision-making.
What's included
Live sessions
Learn directly from Jose M Bermejo in a real-time, interactive format.
Live sessions
Learn directly from Jose in 2 real-time, interactive sessions.
Leadership Edge™ Assessment + Personalized Report
Discover your Primary and Secondary Edges with guided interpretation.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Session recordings
Lifetime access to both sessions.
Priority access to The Decisive Leader Program
Graduates get early enrollment and a 20% discount on the flagship program ($2K).
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
9 live sessions • 4 lessons
Week 1
Apr
29
[Live Workshop] Introduction to AI no-code automation: Custom GPTs vs. Agents vs Workflows
Apr
29
[Live Workshop] Map & Prioritize Your AI-Ready Tasks
May
1
[Live Support / Q&A] AI Prioritization
Week 2
May
6
[Live Workshop] Building Your First 2 GPT AI Assistants
May
8
[Live Support / Q&A] Custom GPT Build
Free resource
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5 Steps To Sharpen Your Decision-Making As A Leader
The 5 Steps To Simplify High-Stakes Decisions (+Q&A)
Think beyond pros & cons with a structured approach to simplify complex problems and managerial situations.
1-Page Thinking Map For Managerial Decisions
A template with the 5 steps: Problem Statement. Solution Alternatives. Key decision criteria. Analysis. Decision-making.
How To Align Your Team & Your Managers
Improve your approach to team discussions about a high-stakes decision. Get leadership buy-in.
How To Reduce Uncertainty & Increase Your Confidence
Uncertainties and biases limit your decisions. We’ll share how to maximize insight, reduce uncertainties, and catch bias
Real-world Cases Of Leadership Decision-Making
We'll share examples of decisions you'll face in your leadership/managerial career.
Schedule
Live sessions
4 hrs / week
Tue, Apr 29
5:00 PM—5:30 PM (UTC)
Tue, Apr 29
5:30 PM—6:30 PM (UTC)
Thu, May 1
5:00 PM—6:00 PM (UTC)
Testimonials
I can't recommend Jose enough. His deep experience in operational and strategic decisions helped our product marketing, innovation and marketing teams make decisions in alignment, stop overanalyzing, and commit resources with confidence. He helped us diagnose the real opportunity, gathered the data to make the decisions and brought massive clarity on where to commit resources, fast.
Julie Taylor
VP of Marketing, Confidencial.ioJose is getting us unstuck at every step of our reorganization and systems-building phase. By making bold, radical candor questions, he helps our executive team realize if we're making the right choices, and if we're optimizing them for performance, from revenue to operational decisions. Don't just join his programs, hire him as your Performance Advisor!
Brendon Macdonald
Digital Smile Design CEOJose helped me see we'd been solving the wrong problem. Once we diagnosed the real opportunity, he helped us decide what to pivot towards—and went from 0 to 30 pilots in a month!! His simulation approach and decision architecture models gave me the confidence to decide fast and commit resources fully. He should charge more!
Karan Singh
CEO @RevVue (revvue.ai)A killer program for leaders who want to make faster, better decisions under pressure. What I learned is so critical that I'm now presenting Jose's decision-making concepts in my Enterprise Sales conference talks.
Akio Aida
Agency Owner, Founding AE @ Grammarly EnterpriseAbsolutely eye-opening! Jose helped us diagnose the go-to-market decisions we've been avoiding—then we made confident choices in two weeks. The live sessions are where it clicks: you're applying the system in real-time and getting immediate coaching with radical candor. I finally stopped second-guessing and avoiding decisions.
Bernard Mouton
Co-Founder Layer 9 Labs [PaaS / SaaS]Excellent and practical masterclass. Jose provides a great framework and pro tips. What you learn is applicable well beyond the examples covered. Jose is a wonderful and knowledgeable instructor. I got a ton of value - highly recommend!
Michael Applebaum
Product Marketing Cnosultant
From Stuck to Decisive — Hear From High-Performing Leaders Who Made the Shift
Real founders and executives share how Jose helped them change the way they decide and lead.