AI Coaching Mastery for Sales Managers
Linda Scotti
Accredited Executive Leadership Coach
Nathan Davison
Certified-Facilitator and Leader
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Build an AI-Powered Coaching OS: Personalize at Scale, Lead with Impact
💡Why this course
Sales leaders today face a paradox: more data, tools, and dashboards than ever, yet less time for real coaching. This course was designed to fix that gap. Over eight weeks, you’ll learn how to pair the human insight of great coaching with the precision and speed of AI.
⚙️What makes it different
Unlike theory-heavy programs, this is a practice-first experience. Each week delivers one core concept, one hands-on skill, and one tangible artifact you can use immediately, from AI-driven 1:1 prep checklists to personalized rep playbooks. You’ll spend less time preparing and more time coaching where it counts.
🥡 What you’ll take away
By graduation, you’ll have a complete AI-powered coaching system built for your workflow, ready to plug into your weekly 1:1s, pipeline reviews, and team meetings. You’ll be able to personalize at scale, diagnose performance gaps faster, and turn every conversation into measurable growth.
What you’ll learn
Transform from reactive manager to confident coach using AI to personalize, scale, and measure real performance growth.
Use AI + GROW to turn CRM notes into a clear agenda so you walk into 1:1s confident, prepared, and focused.
Get consistent structure in every conversation, reducing guesswork and improving rep progress.
Apply the same workflow to pipeline reviews so you save time and coach more strategically each week.
Leverage the Skill–Will–Context approach to ensure effectively diagnosing problems and choosing the right intervention the first time.
Replace “try harder” conversations with actionable discussions to move reps forward faster.
Build 30-day plans that give you a trackable path to improvement, making your coaching measurable and predictable.
Turn rough ideas into strong AI-assisted questions so your conversations drive clearer thinking and better decisions.
Boost rep ownership and improve the quality of 1:1s through strategic questions, reducing your need to solve every problem.
Use better prompts to help reps come prepared, saving you time and increasing engagement.
Create simple Rep Playbooks so you can tailor coaching to each rep without extra effort or complexity.
Keep development aligned with strengths, goals, and behaviors, making coaching consistent and fair across the team.
Update plans quickly with AI so you stay on top of changes without adding to your workload.
Use repeatable leadership rituals to reduce decision fatigue and keep your team progressing even in busy weeks.
Rely on templates and scripts so you never start a coaching conversation from scratch again.
Create consistency across the team, improving accountability and reducing performance surprises.
Bring all your tools into one Coaching OS so coaching becomes easier, more predictable, and more impactful.
Get feedback to refine your system so it works in your real-world environment, not just theory.
Start a 30-day rollout with clear metrics, giving you visible proof of coaching effectiveness.
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Who this course is for
👥 Sales and Enablement Leaders who want to elevate coaching from intuition to insight using AI, without losing the human touch.
💬 Frontline Managers and Team Leads ready to run more effective 1:1s, pipeline reviews, and rep development conversations in less time.
🚀 RevOps & GTM Pros looking to scale coaching through simple, repeatable AI workflows.
Prerequisites
Must be a people leader or have reps you can coach weekly
You’ll get the most value by applying each tool in real 1:1s. Weekly practice makes the skills stick and drives faster performance gains.
Bring an open mindset and be ready to put ideas into action
We teach the concepts, but growth happens when you try them. Leaders who test, learn, and adjust see the biggest impact from this course.
Comfort using basic AI tools like ChatGPT or willing to learn quickly
You don’t need to be an AI expert. If you can type clear questions into a chatbot, you’ll be ready to apply every workflow in this course.
What's included
Live sessions
Learn directly from Linda Scotti & Nathan Davison in a real-time, interactive format.
Lifetime access
Get ongoing access to all recordings, slides, templates, and AI workflows so you can revisit concepts, reinforce habits, or onboard future team members. All materials stay updated as the coaching systems evolve.
Community of peers
Learn inside a curated cohort of GTM professionals who are practicing the same coaching skills. Share wins, ask questions, compare approaches, and stay accountable as you build new leadership habits week over week.
Certificate of completion
Show proof of your new coaching capability—rooted in AI-assisted workflows, behavior change, and modern performance leadership. Great for internal visibility, promotions, and your LinkedIn profile.
BONUS MATERIAL
Unlock a full suite of coaching assets: AI prompts, 1:1 prep workflows, rep development templates, reflection guides, and a Coaching Operating System starter kit designed to plug directly into your weekly leadership rhythm.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund through the second week of the course.
Course syllabus
8 live sessions • 40 lessons
Week 1
Feb
10
Session 1
Tue 2/104:00 PM—5:00 PM (UTC)
Human-led, AI-assisted coaching fundamentals
Live Workshop: Drafting the Contract
Follow-up Artifact
Week 2
Feb
17
Session 2
Tue 2/174:00 PM—5:00 PM (UTC)
AI-Assisted GROW and 10-Minute Prep
Live Workshop: Mastering the AI-GROW Workflow
Follow-up Artifact
Free resource
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Turning Every 1:1 Into High-Impact Coaching
Use our free app to prepare for your next 1:1 in less than 10 minutes! Input your rep's metrics and current challenges, and get a ready-to-use, coaching-style 1:1 agenda with personalised coaching questions that drive performance and accountability.
Schedule
Live sessions
1-2 hrs / week
Tue, Feb 10
4:00 PM—5:00 PM (UTC)
Tue, Feb 17
4:00 PM—5:00 PM (UTC)
Tue, Feb 24
4:00 PM—5:00 PM (UTC)
Coaching Practice (Optional)
1-2 hrs / week
Bonus Material Review (Recommended)
1 hr / week
Testimonials
Linda and Nathan were instrumental in strengthening the capability of our global sales leaders. They launched and facilitated our leader coaching program, introduced coaching diaries, and created a consistent structure that helped managers build real coaching habits. As the program took hold, we saw sales leaders running more intentional coaching conversations, supporting reps with clearer follow up, and driving better execution against priorities. Over time, those improvements contributed to stronger team performance.
Aline Eastwick-Field
VP, Global Learning and Enablement at IndeedWhen Nate partnered with our team at Handshake, he took the time to listen first. He met with our managers across the GTM organization, ran a full listening tour, and learned what our leaders needed to coach their teams well. Then he built a learning structure that matched those needs. He made complex ideas simple, created clear reinforcement guides, and invested directly in helping our leaders build confidence in how they coached and supported new hires. I watched teams apply new skills, improve key conversion points, and lean into the frameworks he taught because they were practical and easy to use. Anyone taking one of Nate's courses can expect that same clarity, structure, and real-world impact.
Nolan Farris
President of Field Operations at HandshakeYou are a phenomenal talent and coach, and this has surely manifested itself in the feedback I have universally received from my senior leadership team. You need a Linda on your team, I cannot recommend her enough.
Bill Richards
GTM Leader & Former MD UK/I at IndeedLinda is truly authentic and has a unique way of naturally building trust with people. As a coach, she is an amazing listener and is very skilled at asking provocative questions that really make you think outside the box.
Sandra Kater
GTM Leader & Growth Specialist at HubspotI cannot recommend Linda highly enough. With Linda, I have been able to build a hugely successful team based on empathy, psychological safety, and clearly defined goals. My coaching ability has improved hugely in this time.
David O'Reilly
VP Sales, EMEA at Globalization Partners
Frequently asked questions
$1,195
USD